Cheapest Auto Insurance in Santa Barbara, California (2025)
Root offers the cheapest liability insurance rates in Santa Barbara, with quotes starting at $77 per month.
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Written byChristy Rakoczy
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Christy Rakoczy has been a personal finance and insurance writer for over a decade. Her work has been published on USA Today, MSN, Yahoo Finance, Credit Karma, Forbes Advisor, and more. Christy has a JD from UCLA School of Law and previously worked as a data analyst for Blue Cross and as a paralegal studies instructor before transitioning to writing full time.
Christy has been a contributor at Insurify since August 2023.
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Table of contents
Average car insurance costs for Santa Barbara drivers are lower than California averages. Full-coverage car insurance in Santa Barbara averages $180 per month, and liability-only policies average $96 monthly. The state averages are $238 and $104, respectively.
Santa Barbara is one of California’s smaller cities by population.[1] It’s also considered a very walkable city. These factors result in fewer drivers on the road, which can lower driving risks and result in reduced auto insurance premiums.
However, while rates remain lower in Santa Barbara, you can still find ways to cut your costs even more. Here’s how.
Quick Facts
Root, USAA, and Sun Coast are the three cheapest insurers for Santa Barbara drivers.
Santa Barbara saw just three fatalities in 2023, and 492 accidents that resulted in injuries, according to the California Statewide Integrated Traffic Records System.
California doesn’t allow insurers to use your credit history during the underwriting process.
3 of the cheapest car insurance companies in Santa Barbara
While auto insurance is generally affordable in Santa Barbara, California car insurance rates vary by insurer as well as by driver profile. Some insurers offer more affordable coverage than others for drivers who have certain driving records, live in certain ZIP codes, or are in certain age groups. That’s why it’s important to compare rates from several insurers to find the best coverage for you.
The table below shows some of the top auto insurers in Santa Barbara, including their statewide rates for full and liability coverage. Include them in your car insurance search.
Insurance Company  | IQ Score The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores. | Full Coverage | Liability Only | Best For |
|---|---|---|---|---|
| Mercury | 8.0 | $195 | $106 | Students |
| Clearcover | 6.8 | $113 | $54 | Drivers with a DUI |
| USAA | 9.4 | $218 | $91 | Military members |
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers and quote estimates from Quadrant Information Services. Actual quotes may vary based on the policy buyer's unique driver profile.
Our editorial team spent more than 350 hours developing the Insurify Quality (IQ) Score and scoring insurance companies. The IQ Score objectively analyzes and calculates a score for insurers using more than 15 crucial criteria. The team weighted criteria by importance to the consumer — factors such as customer reviews and affordability influence the score more than availability and third-party ratings.
We rate each company on a 1 to 10 scale based on five categories: financial ratings, customer satisfaction, affordability, customer support and transparency, and availability. Insurify updates ratings once a year or as more recent information becomes available.
- Third-party financial ratings: Insurify uses data from AM Best, S&P, Moody’s, and more to compare insurance companies’ credit and ability to pay out future claims.
- Customer satisfaction: To calculate this score, Insurify analyzed more than 55,000 customer reviews across 155 car insurance companies. We also consider third-party ratings from J.D. Power, the National Association of Insurance Commissioners, and Trustpilot.
- Affordability: Our data scientists analyzed more than 90 million real-time auto insurance rates from our partners across the U.S., as well as available discounts, to calculate an affordability score.
- Customer support and transparency: This measures coverage options, ease of claims filing, and the insurer's transparency surrounding discounts, coverages, and claims process.
- Availability and reach: Insurify scores availability and reach by identifying the number of states in which insurers offer coverage and company size by market share.
Best insurer for students: Mercury Auto Insurance
| User Reviews | 3.7 |
|---|---|
| IQ Score The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores. | 8 /10 |
| Liability Only Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages. | $85/mo |
| Full Coverage Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible. | $150/mo |
3.7
A solid optionBased on 520 verified guest reviews and ratings
How drivers feel about Mercury
Drivers appreciate the attentive customer service and claim handling but dislike the consistent rate increases and lack of transparency in pricing. Some also found the company to be lacking in empathy and flexibility.
AI-generated from the text of verified reviews collected by Insurify
Best For
Competitive rates
Rideshare drivers
Numerous discounts
How drivers feel about Mercury
Drivers appreciate the attentive customer service and claim handling but dislike the consistent rate increases and lack of transparency in pricing. Some also found the company to be lacking in empathy and flexibility.
AI-generated from the text of verified reviews collected by Insurify
Best For
Competitive rates
Rideshare drivers
Numerous discounts
Reviews (283)
William
April 14, 2025
Verified Review
Very High Costs
They charge their long-time policyholders just like new policyholders. They also canceled our homeowners insurance.
Francis
April 14, 2025
Verified Review
Always being proactive
Mercury is great. I've been with them for 25 years.
Denton
April 14, 2025
Verified Review
Good coverage at a great price
After comparing prices with other companies, this one is great.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
827NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
0.48A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
AWhy we picked this company
Numerous colleges are in the Santa Barbara area, including the University of California, Santa Barbara; Antioch University; Westmont College; and Santa Barbara City College. While younger drivers often pay higher prices for coverage, Mercury, which is based in California, tends to offer more affordable coverage options for drivers who are students.
Pros
Offers many options to save, including good student discounts for drivers younger than 25
Has an extensive network of local agents
Cons
Not available in every state
Below-average J.D. Power customer satisfaction rating in California
Best insurer for drivers with a DUI: Clearcover
| User Reviews | 3.4 |
|---|---|
| IQ Score The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores. | 6.8 /10 |
| Liability Only Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages. | $117/mo |
| Full Coverage Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible. | $186/mo |
3.4
A solid optionBased on 52 verified guest reviews and ratings
How drivers feel about Clearcover
Drivers appreciate the initial low rates and friendly customer service but dislike the frequent and significant premium increases.
AI-generated from the text of verified reviews collected by Insurify
Best For
Robust mobile app
Fast claims process
Competitive pricing
How drivers feel about Clearcover
Drivers appreciate the initial low rates and friendly customer service but dislike the frequent and significant premium increases.
AI-generated from the text of verified reviews collected by Insurify
Best For
Robust mobile app
Fast claims process
Competitive pricing
Reviews (36)
Ray
December 4, 2024
Verified Review
All Good
Everything is good, no problems.
Catherine
October 22, 2024
Verified Review
Great Customer Service
My premium increased by $70 due to an auto accident.
Brett
October 12, 2024
Verified Review
Unexpected Rate Increases
Everything was fine until they started to increase my rates, despite having no claims, DUIs, or moving violations. My driving record is clean, I'm almost 63 years old, and yet my rate keeps going up. It seems like there might be some price gouging in the insurance industry. The reason I decided to switch to Clearcover was because they offered me the best rate at that time. However, since then, my rate has only increased. It should be dropping, not going up.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
NRNAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
3.14A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
NRWhy we picked this company
In Santa Barbara County, there were 1,811 DUI arrests in 2019.[2] Drivers with a DUI on their record often pay higher auto insurance rates, but Clearcover’s prices may be more affordable. Because Clearcover uses AI technology to help set premiums, it can offer more personalized, and often lower, pricing than many other insurers.
Pros
Eligible claims are paid within seven minutes
Mobile app has positive reviews on App Store and Google Play
Cons
Premiums change more often because Clearcover offers a maximum six-month coverage term instead of the 12 months many competitors offer
Coverage isn’t available in all states, and the agent network is small
Best insurer for the military community: USAA
| User Reviews | 4.9 |
|---|---|
| IQ Score The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores. | 9.4 /10 |
| Liability Only Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages. | $78/mo |
| Full Coverage Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible. | $177/mo |
4.9
Best choiceBased on 1,918 verified guest reviews and ratings
How drivers feel about USAA
Customers appreciate the insurer’s reliable customer service and claim handling but express concerns about high rates and frequent price increases. Some also find the insurer’s security protocols and communication methods frustrating.
AI-generated from the text of verified reviews collected by Insurify
Best For
Members of the military community
Outstanding customer service
Competitive rates
How drivers feel about USAA
Customers appreciate the insurer’s reliable customer service and claim handling but express concerns about high rates and frequent price increases. Some also find the insurer’s security protocols and communication methods frustrating.
AI-generated from the text of verified reviews collected by Insurify
Best For
Members of the military community
Outstanding customer service
Competitive rates
Reviews (1,114)
Peter
April 16, 2025
Verified Review
Excellent Insurance, Although Expensive
I rely on the excellent support provided by USAA.
Richard
April 14, 2025
Verified Review
Auto Premiums Becoming Unaffordable for Senior Vets; Homeowners Insurance Not Direct
This company provided great car insurance for decades. However, increasing premiums have led me to start comparison shopping.
Alan
April 14, 2025
Verified Review
Time for a Change
Great experience.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
880NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
1.35A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A++Why we picked this company
Santa Barbara is home to 3,217 veterans.[1] Vandenberg Space Force Base is also located in Santa Barbara County. Both veterans and active-duty military members should consider getting auto insurance through USAA, as this insurer offers top-notch customer service and affordable rates aimed at the military community.
Pros
Received the highest customer satisfaction rating in California in the J.D. Power 2023 U.S. Auto Insurance Study
More affordable rates than many competitors
Cons
Only people with certain military affiliations are eligible
Gap insurance not available and car replacement coverage not available on leased vehicles
How to get the cheapest car insurance in Santa Barbara
The car insurance rates you get will depend on many things, including your age, driving record, marital status, credit history, and more. While some of these aspects are out of your control, you can do some things to lower your car insurance rates, including:
Get multiple insurance quotes. Many insurers cover drivers in California, and the cheapest company for one driver may not be the cheapest for someone else. Try to get at least three quotes from different insurers to find the best plan for you. Independent insurance agents can help, or you can answer a few simple questions to get online auto insurance quotes.
Take advantage of discounts. Many insurers offer savings for being accident-free, bundling home and auto coverage, earning good grades, or working for a certain business. It’s a good idea to explore available discounts and make sure to ask for all the savings you and your family are eligible for.
Be smart about your vehicle. Cars with anti-theft devices and certain safety features cost less to insure. Compare insurance quotes for different cars before deciding which to buy.
Drive safely. Avoiding accidents and moving violations will help you keep your insurance costs down.
Bundle your insurance policies. Buying your auto and homeowners (or renters) insurance through the same company could make you eligible for a bundling discount of 5% or more.
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Cheapest liability-only car insurance in Santa Barbara
Liability-only insurance provides the state-minimum required liability coverage. California requires every driver to buy liability insurance to protect others. If you’re at fault in a collision, this coverage will pay for the other party’s injuries and property damage. But it won’t pay for damages to your vehicle, so liability-only insurance is usually best for drivers with older, less-expensive vehicles.
The average rate for liability-only insurance in California is $104, and you can see average quotes from area insurers in the table below.
The below rates are estimated rates current as of: Tuesday, April 1 at 12:00 PM PDT.
Insurance Company | Average Monthly Quote |
|---|---|
| Root | $77 |
| USAA | $78 |
| Sun Coast | $81 |
| Anchor | $83 |
| Mercury | $85 |
| Dairyland | $86 |
| Direct Auto | $86 |
| National General | $92 |
| GEICO | $103 |
| Allstate | $107 |
| Farmers | $110 |
| State Farm | $119 |
| Travelers | $126 |
| Bristol West | $127 |
| 21st Century | $136 |
| Nationwide | $168 |
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers and quote estimates from Quadrant Information Services. Actual quotes may vary based on the policy buyer's unique driver profile.
Cheapest full-coverage car insurance in Santa Barbara
Full-coverage auto insurance adds additional protections beyond the required state-minimum liability insurance. It typically includes both collision and comprehensive insurance. Collision insurance pays for your losses in a crash, no matter who caused it. Comprehensive coverage pays for your losses from something other than a collision, such as falling objects, theft, or vandalism.
If you lease or finance your vehicle, your leasing company or lender will require you to buy full coverage for greater financial protection.
The table below shows how quotes in Santa Barbara compare with the state full-coverage average rate of $238 per month.
The below rates are estimated rates current as of: Tuesday, April 1 at 12:00 PM PDT.
Insurance Company | Average Monthly Quote |
|---|---|
| Mercury | $150 |
| Root | $150 |
| USAA | $177 |
| Anchor | $180 |
| Sun Coast | $197 |
| GEICO | $236 |
| Direct Auto | $239 |
| Allstate | $244 |
| National General | $247 |
| Farmers | $251 |
| State Farm | $272 |
| Bristol West | $280 |
| Travelers | $286 |
| 21st Century | $311 |
| Dairyland | $315 |
| Nationwide | $384 |
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers and quote estimates from Quadrant Information Services. Actual quotes may vary based on the policy buyer's unique driver profile.
Cheapest recent rates near Santa Barbara, California
Recent Santa Barbara, California car insurance prices for Volkswagen, Honda, Chrysler , and more.
*Quotes generated for Insurify users in and around Santa Barbara, California within the last 10 days. Last updated on April 15, 2025. Actual quotes may vary based on the policy buyer’s unique driver profile.
Rates shown are real-time Insurify user quotes from 120+ insurance companies and Quadrant Information Services data. Insurify’s algorithm excludes anomalous quotes and anonymizes personal details, then displays refined quotes by price, date, and insurer popularity up to 10 days ago from April 15, 2025. Actual quotes may vary based on the policy buyer’s unique driver profile.
*Quotes generated for Insurify users in and around Santa Barbara, California within the last 10 days. Last updated on April 15, 2025. Actual quotes may vary based on the policy buyer’s unique driver profile.
Rates shown are real-time Insurify user quotes from 120+ insurance companies and Quadrant Information Services data. Insurify’s algorithm excludes anomalous quotes and anonymizes personal details, then displays refined quotes by price, date, and insurer popularity up to 10 days ago from April 15, 2025. Actual quotes may vary based on the policy buyer’s unique driver profile.
Car insurance requirements in California
California requires every driver to have liability coverage to protect others when they cause a collision.
State lawmakers approved an increase in coverage limits, which will take effect Jan. 1, 2025. The table below reflects this change and the types and amount of coverage all drivers need to carry:
Coverage | 2024 Coverage Limits | 2025 Coverage Limits |
|---|---|---|
| Bodily injury liability | $15,000 per person / $30,000 per accident | $30,000 per person / $60,000 per accident |
| Property damage liability | $5,000 per accident | $15,000 per accident |
While the table above includes your minimum requirements, you may want to expand your protection with some additional coverages. Some other kinds of coverage you may want include:
Physical damage protection
This includes comprehensive insurance to pay for non-crash losses, as well as collision insurance to pay for damage to your own vehicle after a crash.
Medical payments coverage
This pays for medical expenses for you and your passengers after an accident, regardless of who was to blame.
Uninsured/underinsured motorist coverage
This pays for damage when the responsible driver doesn’t have sufficient insurance coverage to pay for losses.
Cheapest car insurance for drivers with an incident
Speeding tickets, at-fault accidents, driving under the influence, and other moving violations make you a riskier driver in the eyes of insurers. As a result, insurers charge higher premiums when motorists have such incidents on their driving record. Depending on the incident, your rates in California could almost double compared to what a driver with a clean record might pay.
The table below shows the cheapest auto insurance for drivers who have various incidents on their record.
The below rates are estimated rates current as of: Tuesday, April 1 at 12:00 PM PDT.
Insurance Company | Clean Record | With At-Fault Accident | With Speeding Ticket | With DUI |
|---|---|---|---|---|
| Root | $77 | $107 | $105 | $109 |
| USAA | $78 | $99 | $97 | $121 |
| Sun Coast | $81 | $103 | $104 | $119 |
| Anchor | $83 | $103 | $103 | $124 |
| Mercury | $85 | $118 | $114 | $126 |
| Dairyland | $86 | $109 | $107 | $133 |
| Direct Auto | $86 | $112 | $108 | $133 |
| National General | $92 | $115 | $114 | $142 |
| GEICO | $103 | $131 | $129 | $159 |
| Allstate | $107 | $136 | $133 | $165 |
| Farmers | $110 | $140 | $137 | $170 |
| State Farm | $119 | $150 | $147 | $184 |
| Travelers | $126 | $161 | $159 | $195 |
| Bristol West | $127 | $162 | $160 | $196 |
| 21st Century | $136 | $177 | $175 | $210 |
| Nationwide | $168 | $215 | $211 | $260 |
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers and quote estimates from Quadrant Information Services. Actual quotes may vary based on the policy buyer's unique driver profile.
Average cost of car insurance by age
People at the beginning and end of their driving lives present a higher risk of auto accidents. For teens, this is because of their inexperience. For older drivers, it’s due to their reduced faculties. This is why auto insurance rates are generally higher for drivers younger than 25 and older than 70, although rates do vary by insurer.
The table below shows what Santa Barbara drivers of different ages can expect to pay for auto insurance.
Age | Average Monthly Quote |
|---|---|
| Teens | $233 |
| 20s | $170 |
| 30s | $124 |
| 40s | $116 |
| 50s | $111 |
| 60s | $97 |
| 70s | $101 |
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.
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Santa Barbara car insurance FAQs
Looking for more information to help you find the lowest rates in Santa Barbara? Consult the answers below.
How much is car insurance in Santa Barbara?
The average rate for car insurance in Santa Barbara is $96 for liability-only policies and $180 for full coverage. This makes Santa Barbara more affordable than the California state averages of $104 and $238 per month, respectively.
Which insurance company has the lowest rates in Santa Barbara?
Root offers the cheapest car insurance rates in Santa Barbara. Its liability-only coverage starts at $77 per month. Santa Barbara drivers can also find affordable rates from the city's second- and third-cheapest insurance providers, USAA, and Sun Coast. Their monthly liability quotes start at $78 and $81, respectively.
Can insurers review your credit history in California?
No. California law prevents insurers from reviewing your credit history as part of their underwriting process. In the states where this is legal (which is most states), people with good or excellent credit pay significantly less for insurance compared to people with poor credit histories.
What are the best car insurance companies in Santa Barbara?
Mercury, Clearcover, and USAA are three of the top insurers in Santa Barbara, and each is known for serving specific groups. Mercury’s student discounts are appealing to the thousands of college students in the area, while Clearcover offers some of the lowest rates for drivers with a DUI on their record. Finally, USAA is dedicated to serving the military community and has several offerings military members can take advantage of.
Methodology
Insurify data scientists analyzed more than 90 million quotes served to car insurance applicants in Insurify’s proprietary database to calculate the premium averages displayed on this page. These premiums are real quotes that come directly from Insurify’s 50+ partner insurance companies in all 50 states and Washington, D.C. Quote averages represent the median price for a quote across the given coverage level, driver subset, and geographic area.
Unless otherwise specified, quoted rates reflect the average cost for drivers between 20 and 70 years old with a clean driving record and average or better credit (a credit score of 600 or higher).
Liability-only premium averages correspond to policies with the following coverage limits:
- Bodily injury limits between state-minimum rates and $50,000 per person, $100,000 per accident
- Property damage limits between $10,000 and $50,000
- No additional coverage
- Comprehensive coverage with a $1,000 deductible
- Collision coverage with a $1,000 deductible
Quotes for Allstate, Farmers, GEICO, State Farm, and USAA are estimates based on Quadrant Information Services’ database of auto insurance rates.
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Sources
- United States Census Bureau. "QuickFacts Los Angeles city, California; Santa Barbara city, California; Anaheim city, California."
- California Department of Motor Vehicles. "ANNUAL REPORT OF THE CALIFORNIA DUI MANAGEMENT INFORMATION SYSTEM."
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Christy Rakoczy
Christy Rakoczy has been a personal finance and insurance writer for over a decade. Her work has been published on USA Today, MSN, Yahoo Finance, Credit Karma, Forbes Advisor, and more. Christy has a JD from UCLA School of Law and previously worked as a data analyst for Blue Cross and as a paralegal studies instructor before transitioning to writing full time.
Christy has been a contributor at Insurify since August 2023.
15+ years in content creation
7+ years in business and financial services content
Chris is a seasoned writer/editor with past experience across myriad industries, including insurance, SAS, finance, Medicare, logistics, marketing/advertising, and many more.
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30+ years in financial services
Clinical Professor of Finance, University of San Diego
Dan is a well-recognized and widely quoted financial services expert, regularly appearing in a variety of national and local media as a subject matter expert.