Insurify’s Editorial Guidelines & Key Principles

Our mission

Our mission is to provide objective, well-researched, simple explanations of complex subjects related to all things insurance. We believe everyone deserves to get the best deal on insurance that’s available to them, and we create content to help you make informed decisions about your insurance coverages. 

Insurify Insurance Agency is licensed to operate in all 50 states, so our data scientists have access to a large network of proprietary data, including more than 250 million real-time auto insurance quotes, to compile the car insurance quotes and statistics displayed on Insurify articles.

Real-time quotes inform our data analysis, rather than relying solely on secondary research.

Our key principles

1. We relentlessly pursue accuracy

• Insurify has an in-house editorial staff of editors, writers, and insurance agents, as well as an external network of trusted insurance experts and licensed reviewers. Our team relies on meticulous research and verified, reputable sources.

• Insurify’s skilled editors and insurance experts fact-check and review every article to ensure accuracy. A licensed insurance agent reviews all Insurify articles.

• We only reference authoritative sources — such as the National Association of Insurance Commissioners, the Insurance Information Institute, state insurance departments, and third-party industry organizations. And we use citations throughout our articles.

• We often invite subject matter experts to provide important context in our articles, including industry experts, government authorities, insurance agents, and insurance company representatives.

• Insurify has a proprietary database of 250 million insurance quotes that we use to show average rates, compile statistics, and create data visualizations on our pages. Average rates on our pages update daily.

2. We create with integrity

• We conduct thorough research and use our proprietary database of 250 million quotes to create factual content that our readers can understand.

• Insurify’s partners don’t influence our reviews of insurance companies or any editorial decisions.

• Our team of content writers and editors receives no direct compensation from our business partners or advertisers.

• Our reviews express our own objective opinions based on our editorial judgment.

• We publish jargon-free articles that explain insurance topics with simplicity and clarity. If we need to use insurance terminology, we’ll explain what it means — thoroughly and concisely.

3. We speak with empathy

• Buying insurance can be confusing, intimidating, and frustrating — but we believe it doesn’t have to be. We aim to provide information that can help de-stress the insurance-buying process.

• Our content strives to help readers understand insurance industry news and trends that affect their financial well-being.

• We believe that providing high-quality insurance information isn’t just about selling policies. It’s a powerful way to fight financial and social inequities in the marketplace.

4. We create content for humans, created by humans

• We recognize that empathy and insight — uniquely human qualities — are just as important as raw data and information when creating insurance content.

• We may use AI to provide inspiration for our writers and editors in the creation process, but we never use AI-written final copy.

• If we use AI for inspiration, an experienced human editor will evaluate the value and accuracy of the AI’s product before we use it in any way.

• Humans write, edit, and fact-check every article we publish.

How we handle errors

If you notice an error on any of our pages, you can report it to us at [email protected]. We regularly monitor the inbox for error reports to assess their validity and make the necessary adjustments.

That said, Insurify’s editorial team has a thorough workflow to ensure accuracy and minimize errors for every article we publish. We have internal sourcing and citation requirements for writers and editors to ensure we publish only accurate information.

Editors, copyeditors, and licensed insurance agents review every Insurify article before we publish it. We also have a network of insurance experts reviewing our content.

Contact us

If you’d like to reach out to our editorial team with any feedback, questions, or ideas for future articles, contact us at [email protected].