How Insurify rates car insurance companies
Shopping for car insurance is easier when drivers can compare objective ratings among insurers. To help consumers review the best car insurance companies, Insurify created the Insurify Quality Score (IQ Score). Insurify analyzes 19 criteria, including more than 85,000 verified customer reviews, to rate and review the best auto insurance companies.
The Insurify team groups the criteria into five categories: financial strength ratings, customer satisfaction, cost, customer support and customization, transparency, and availability. The IQ Score uses a 1-to-10 scale to assign a score to insurance companies based on the criteria the team analyzed.
Then, we calculate the average score of each criteria category, assign a weighting, and add the weighted scores to create an Insurify Quality Score for an insurance company. If an insurer doesn’t have data for a particular criterion, we exclude it from the IQ Score calculations.
Insurify currently has Insurify Quality Scores for 47 top U.S car insurance companies. We update data on a rolling basis for criteria that can change frequently, like costs, customer ratings, and complaint data. We update the other criteria that change less frequently, like coverage and discount availability, J.D. Power scores, and financial strength ratings, during full reviews every six months.
You can see the 12 main data sources we use for our Insurify Quality Score criteria and the types of information we pull from each in the table below.
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| AM Best | Financial strength |
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| Moody’s | Financial strength |
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| S&P | Financial strength |
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| Fitch | Financial strength |
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| Weiss | Financial strength |
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| J.D. Power | Customer and claims satisfaction |
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| NAIC | Customer complaint data, market share |
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| Trustpilot | Customer satisfaction and experience |
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| Verified user reviews | Customer satisfaction and experience |
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| Mobile app ratings | Customer satisfaction and experience |
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| Insurify quote data | Affordability analysis |
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| Auto insurer websites | Discount availability, coverage customization options, and customer support |
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Third-party financial strength ratings
Insurify uses third-party financial strength rating data to score auto insurers. Third-party rating companies independently analyze an insurance company’s financial strength and assign a letter grade to it, with A grades as the best ratings possible.
Insurify uses this data to compare insurance companies’ credit and ability to pay out future claims, which translates to a score of 1 to 5 for that specific criterion. The rating companies Insurify uses for its Insurify Quality Score include AM Best, Moody’s, S&P Global, Fitch, and Weiss.
The table below shows how Insurify breaks down each rating and scores it.
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| AM Best | C+/C++ | B-/B | B+/B++ | A-/A | A+/A++ |
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| Moody’s | Below B1 | B1/B2/Ba1/Ba2 | Baa2/Baa3/Baa1/ | A3/A2/A1/Aa3 | Aa2/Aaa/Aa1 |
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| S&P | D or lower | C/CC/CCC/B | BB+/BBB-/BBB+/BBB | A-/A/A+/AA- | AA/AA+/AAA |
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| Fitch | C or lower | CC/CCC | B/BB | BBB/A-/A | A+/AA/AAA |
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| Weiss | E Scores | D Scores | C Scores | B Scores | A scores |
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Customer satisfaction
To score auto insurers on customer satisfaction, Insurify uses ratings from trusted industry experts, customer review sites, and insurer mobile apps. Specifically, Insurify compiles and uses customer satisfaction ratings from J.D. Power, the National Association of Insurance Commissioners (NAIC), Trustpilot, Insurify customer reviews, the Google Play Store, and the Apple App Store.
Notably, Insurify gathered, authenticated, and analyzed more than 85,000 internal customer reviews across 75 car insurance companies to help determine satisfaction of verified customers. Insurify collects reviews from people who successfully compare quotes using our website.
In each customer satisfaction category, insurers earn a score between 1 and 10 that corresponds to the Insurify scoring system below. If a company doesn’t have a particular rating from one or more of the six customer satisfaction criteria, we simply score and weigh it using the remaining criteria.
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| J.D. Power 2025 Customer Satisfaction | Below 600 | 600–630 | 631–660 | 661–680 | 681+ |
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| J.D. Power 2025 Auto Property Claims Satisfaction | Below 665 | 665–684 | 685–704 | 705–724 | 725+ |
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| NAIC | 3.01 and more | 2.01–3.0 | 1.11–2.0 | 0.90–1.10 | Less than 0.90 |
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| Trustpilot | Less than 3 | 3.0–3.49 | 3.5–3.99 | 4.0–4.49 | 4.5 and more |
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| Insurify customer reviews | Less than 2 | 2.0–2.49 | 2.5–2.99 | 3.0–3.49 | 3.5 and more |
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| Average mobile app rating | Less than 3 | 3.0–3.49 | 3.5–3.99 | 4.0–4.49 | 4.5 and more |
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Affordability
As a digital insurance agency licensed in all U.S. states and Washington, D.C., Insurify has access to more than 250 million real-time verified auto insurance quotes from our partner insurers.
The car insurance data collected includes coverage analysis and details on drivers’ vehicles, driving records, and demographic information. Insurify data scientists use this data to compile the car insurance quotes, statistics, and data visualizations displayed on our pages, offering drivers insight into how companies price premiums.
We update this data on our pages and in our internal Insurify Quality Scores monthly.
The lower an insurance company’s average premiums for liability-only and full-coverage car insurance, the higher its Insurify Quality Score for this category. Additionally, in calculating the score, Insurify includes the number of discounts insurers advertise. More advertised discounts translate to a higher score, as drivers can find more ways to save on their car insurance.
The table below shows how Insurify uses this information to rate insurers based on affordability.
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| Average Monthly Quote: Full Coverage | More than $350 | $250–$350 | $201–$250 | $156–$200 | $155 and less |
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| Average Monthly Quote: Liability Only | More than $250 | $191–$250 | $161–$190 | $121–$160 | $120 and less |
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| Advertised discounts | 3 or less | 4–5 | 6–7 | 8–9 | 10+ |
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Customer support and transparency
Insurify believes it’s important for drivers to have as many coverage options as possible when buying car insurance.
The Insurify Quality Score measures how many coverages, in addition to liability insurance, companies offer to drivers. We look to see if insurers offer standard collision and comprehensive coverage, as well as add-ons like windshield coverage, gap coverage, roadside assistance, accident forgiveness, and more.
Transparency is key when shopping for car insurance, which is why Insurify considers what information is available to drivers on insurers’ websites.
Here are four main points Insurify looks for when rating transparency:
Coverage options = 1 point
Contact information = 1 point
State availability = 1 point
Potential discounts = 1 point
The more information an insurer makes available to consumers, the higher Insurify rates its transparency.
Furthermore, when it’s time to file a claim, Insurify considers how many avenues drivers have to start the process. If an insurer has mobile, desktop, and phone claims filing, it will score a 10 in this criterion because it’s more convenient for drivers to file a claim.
Here’s how Insurify scores insurers for its criteria.
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| Customization | None (liability only available) | 1 coverage option | 2–3 coverage options | 4–5 coverage options | 6 or more coverages |
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| Transparency | 0 | 1 point | 2 points | 3 points | 4 points |
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| Filing claims | Only desktop | Only phone | Desktop and phone (no mobile option) | Mobile and phone (no desktop option) | Mobile, phone, and desktop |
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Availability and reach
Insurify identified the number of states in which insurers offer coverage and company size by market share to score availability and reach. The more states an insurer offers coverage in, the higher it will score in the availability criterion. In some cases, smaller, regional companies that serve a specific geographic area don’t earn a score for availability.
Scoring companies by their market share allows Insurify to account for how much of the auto insurance market each company controls. A higher market share percentage correlates to a higher score for this criterion. For each criterion, companies earn a score between 1 and 10.
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| Availability | Fewer than 10 states | 10–19 states | 20–29 states | 30–39 states | 40 or more states |
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| Market share | Not listed | 0.01%–0.49% | 0.50%–0.99% | 1%–9.99% | More than 10% |
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