Why Millions of Insurance Shoppers Trust Insurify

Our mission is to help you compare insurance policies quickly and easily, so you can save money while getting the insurance you need.

Insurance is all we do …

Insurify is licensed to sell auto and home insurance in every state and Washington, D.C. – and that’s all we sell. We’re not affiliated with or owned by a bigger company that wants to sell you other financial products besides insurance.

And we don’t sell your information. You’ll never get spammed with phone calls or emails because you trusted us with your personal information. 

We’ll only share your data with insurers to help provide you with the most accurate car or home insurance quotes.

… And we do it well

Insurify isn’t an insurance search engine or a lead generation site. We’re an online marketplace licensed to sell insurance in all 50 states, plus D.C. 

That means we don’t need to send you anywhere else to get a quote or buy a policy, and we don’t need to sell your personal information to make money. The quotes we show you are based on insurers’ actual ratings information, combined with our data scientists’ insights from more than 70 million quotes in our proprietary database.

We’re licensed insurance experts

When we say we’re insurance experts, we have the chops to back up our claim. 

Call us about a quote or to buy a policy, and you’ll talk to one of our licensed insurance agents. Insurify’s agents have a combined 267 years of experience helping shoppers save money while finding the best policy for their needs. Thanks to our agents, Insurify is a “shop here, buy here” experience. 

You don’t have to go to an insurer’s website to finalize a policy – our agents are here to do that for you. 

We have licensed agents on our editorial team, too. When you read an Insurify article, you’re getting content carefully crafted by a team of seasoned financial journalists, insurance writers, veteran editors, and licensed agents.


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How we get your quotes

Insurify uses proprietary technology to provide real-time quotes pulled from insurance companies’ own quoting engines. This means when you provide your information for a quote, the numbers we serve up are as close to insurers’ quotes as possible.

Our data scientists also analyze the 70 million-plus quotes we’ve served over the years and the 400 million-plus consumer data points we’ve collected to refine the quotes we show you. Our quotes aren’t educated guesses – they’re data-driven projections based on the information you share and actual ratings from the quoted insurers.

Our editorial standards and independence

The Insurify editorial team is unwaveringly independent. Insurers do not pay, direct, or in any way interact with our editorial team. 

Insurify’s editors and writers aim to provide objective, thoroughly researched, simple explanations of complex insurance information. We create content to help readers make informed decisions about their insurance coverages.

Our editorial team operates on four foundational guidelines:

  • Accuracy

  • Integrity

  • Empathy

  • Simplicity

We don’t publish articles written by AI. Humans write, edit, and fact-check every article we publish. AI might be able to achieve accuracy and simplicity, but we believe integrity and empathy are uniquely human qualities.

Advice from the experts

Why We Compare

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

“I used to have a ‘set it and forget it’ mentality about car insurance – pay the whole year in advance and forget it for the next 12 months. I still pay my policy in full, but now I compare quotes every six months. The insurance market is volatile and there’s a good chance I’ll find a better rate.”

John Leach

John Leach

Insurance Copy Editor, Insurify

"I comparison shop every time my policy renews, but I don’t just look at rates. How a company manages claims is just as important to me. I hope I’ll never have to file one, but if I do, I want my company to handle my claim quickly, smoothly, and fairly.”

Katie Powers

Katie Powers


Auto and Life Insurance Editor, Insurify

“When I started driving, my parents experienced major sticker shock. Luckily, they knew to ask our agent about discounts. We shared my report cards with our insurance company every semester, and I was able to qualify for a good student discount. Savings from discounts can really add up.”

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How Insurify makes money

Insurify earns money through commissions (just like a local agent) and advertising.

When you buy a policy through Insurify from one of our national or regional insurance company partners, the insurer pays us a commission. If we show you an insurer without a price, we may receive compensation if you click through to their site.

It’s worth saying again – we will never make money by selling your phone number or personal information to third parties. Shopping with us won’t flood your inbox or voicemail with spam. We’re here to make insurance shopping easier, not more aggravating.

What shoppers say about Insurify

ShopperApproved4.8 / 5 (3,971 reviews)
TrustPilot4.4 / 5 (212 reviews)
Better Business BureauA+, 4.62 / 5 (171 reviews)
Total Score4.8 / 5 (4,354 reviews)
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

The online process was simple and had better rates than when I went directly through the same company I chose. And unlike other online services they don’t send you down an endless rabbit hole of websites where you end up answering the same questions over and over and ultimately getting thousands of unwanted emails. I definitely recommend this website and will use it myself again when needed.

Amanda T. - January 17, 2024

I moved to an new city and my old insurance raised my rate by $90 a month for my 2 vehicles. I requested quotes from Insurify and I was able to beat my new rate by $140 per month!! Great savings!!

Jeff - January 19, 2024

I had been searching online for the least expensive state minimum liability insurance for a few days. I was getting raked over the coals so to speak with really high quotes because I hadn't had insurance for a minute! I'm really glad I had patience and waited because I found Insurify! They advertised that they had the lowest auto insurance quotes online. As I was going through the questions I was hoping to finally see a reasonable quote... and BOOM, there it was! I was SO happy and very pleased about it! The quote was BETTER than reasonable! Thank you, Insurify, for finding the lowest priced insurance company for me! I recommend Insurify to everyone!

Darla U. - January 11, 2024

Our partners

We partner with top national insurance companies and regional insurers – more than 100 of the best companies in the country. Here are some of the companies that we work with to provide fast, accurate insurance quotes.

21st CenturyAllstateAmigo USAApparentAspenAspire GeneralAssuranceAmericaBristol WestClearcoverCommonwealth CasualtyDairylandDirect AutoElephantFarmersForemost GroupSelectFreedom NationalGAINSCOGEICOGood2GoInfinityInsureMaxJupiterKemper PreferredKemper SpecialtyLiberty MutualMercuryMidvale Home & AutoMile AutoNational GeneralNationwideNovoPlymouth RockProgressiveProntoSafeAutoStillwaterSun CoastTSC DirectThe GeneralTravelersUSA UnderwritersVerti
Insurify Staff
Insurify StaffInsurance Writers

We’re Insurify, America’s highest-rated insurance comparison site. Insurify is dedicated to providing users with a secure and hassle-free shopping experience. Compare quotes, unlock discounts, and save up to $489 on your insurance policy today.