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Our editorial mission
We serve our readers with objective, well-researched, simple explanations of complex subjects related to all things insurance. We believe everyone deserves to get the best deal on insurance that’s available to them, and we create content to help you make informed decisions about your insurance coverages.
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Our editorial process
Insurify’s content goes through a rigorous editing and fact-checking process that includes reviews by insurance agents, data scientists, and multiple editors with years of experience in insurance and personal finance. We vet every article and report for: accuracy, educational value, objectivity, and enjoyability.
Our editorial principles
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We relentlessly pursue accuracy
Our team of 100-plus skilled editors, writers, insurance agents, and insurance experts rely on meticulous research and verified, reputable sources such as expert interviews, government authorities, and insurance company representatives. Insurify’s skilled editors and insurance experts fact-check and review every article to ensure accuracy. We reference only authoritative sources, and use citations throughout our articles. We often invite subject matter experts to provide important context in our articles.
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We create with integrity.
We base our content on factual research and analyses of available data. Insurify’s partners do not influence our carrier reviews or any editorial decisions. Although Insurify does receive commissions from the insurance companies we partner with, our team of content writers and editors receive no direct compensation from our business partners or advertisers. Our reviews express our own objective opinions based on our editorial judgment. We publish jargon-free articles that explain insurance topics with simplicity and clarity. If we need to use insurance terminology, we’ll explain what it means — thoroughly and concisely.
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We speak with empathy.
Buying insurance can be confusing, intimidating and frustrating — but we believe it doesn’t have to be. We aim to provide information that can help de-stress the insurance-buying process. Our content strives to help readers understand insurance industry news and trends that affect their financial well-being. We believe that providing high-quality insurance information isn’t just about selling policies. It’s a powerful way to fight financial and social inequities in the marketplace.
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Content for humans, created by humans
We recognize that empathy and insight – uniquely human qualities – are just as important as raw data and information when creating insurance content. We may use AI to provide inspiration for our writers and editors in the creation process. If we use AI for inspiration, an experienced human editor will evaluate the value and accuracy of the AI’s product before we use it in any way. Humans write, edit, and fact check every article we publish. We will never publish an article written by AI.
Editorial leadership
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Evelyn PimplaskarEditor-in-Chief, Director of Content
Qualifications:
10+ years in insurance and personal finance content
30+ years in media, PR, and content creation
Evelyn leads Insurify’s content team. She’s passionate about creating empowering content to help people transform their financial lives and make sound insurance-buying decisions.
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Ashley CoxSenior Managing Editor
Qualifications:
7+ years in content creation and management
5+ years in insurance and personal finance content
Ashley is a seasoned personal finance editor who’s produced a variety of digital content, including insurance, credit cards, mortgages, and consumer lending products.
Insurify editorial team
Our editing team includes veteran personal finance editors, specialized subject matter editors who are licensed insurance agents, and data scientists – all of whom excel at helping readers understand insurance industry news and trends that affect their financial well-being.
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Chris SchaferDeputy Managing Editor, News and Marketing Content
Qualifications:
15+ years in content creation
7+ years in business and financial services content
Chris is a seasoned writer/editor with past experience across myriad industries, including insurance, SAS, finance, Medicare, logistics, marketing/advertising, and many more.
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Katie PowersLicensed P&C Agent, Senior Insurance Editor
Qualifications:
Licensed auto and home insurance agent
4+ years experience in insurance and personal finance editing
NPN: 20564519
Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.
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John LeachLicensed P&C Agent, Chief Copy Editor
Qualifications:
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
John is Insurify’s Chief Copy Editor, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.
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Matthew GrossEditor
Qualifications:
5+ years editing experience
2+ years in insurance content
Matthew has been an editor at Insurify since 2024. He seeks to help readers make better-informed insurance choices.
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Becky HelzerEditor
Qualifications:
15+ years editing experience
7+ years experience in insurance and personal finance editing
Becky has been an editor at Insurify since 2024. She seeks to make insurance more understandable for everyone.
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MacKenzie KorrisLicensed P&C Agent, Insurance Copy Editor
Qualifications:
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 21630969
MacKenzie Korris is an insurance copy editor with a producer’s license for property and casualty insurance in Missouri.
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Sara GetmanAssociate Editor
Qualifications:
3+ years in insurance content
Host of Insurify‘s podcast “No Dumb Questions“
Sara has been an associate editor at Insurify since 2022. She co-launched Insurify‘s podcast “No Dumb Questions“ in 2025.
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Riley HinesEditorial Assistant
Qualifications:
3+ years in content creation
2+ years of experience in Content Management Systems (CMS)
Riley has been an editorial assistant at Insurify since 2024. She is also co-producer of the “No Dumb Questions“ podcast.
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Elena StratoberdhaSenior Editorial Assistant
Qualifications:
4+ years in content creation
5+ years of experience in Content Management Systems (CMS)
Elena is a senior editorial assistant at Insurify. She joined the company in 2024 after graduating from Simmons University.
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Julia TaliesinEconomic Analyst, Licensed Insurance Agent
Qualifications:
Licensed property and casualty insurance agent
8+ years content and reporting experience
Julia is a economic analyst and licensed insurance agent. She co-launched Insurify‘s podcast “No Dumb Questions“ in 2025.
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Tanveen VohraManager of Content and Communications
Qualifications:
Property and casualty insurance specialist
4+ years creating insurance content
Tanveen manages Insurify's data insights, annual home and auto insurance reports, and media communications. She’s regularly featured in media interviews on insurance topics.
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Matt BrannonSenior Economic Analyst, Licensed Insurance Agent
Qualifications:
11+ years in content creation
4+ years in business and financial services content
Matt is a senior economic analyst and insurance correspondent at Insurify. His work is cited by media outlets nationwide.
Insurify’s advisory panel
Insurify’s advisory panel helps our editorial team ensure our content is accurate, relevant, and addresses current news and trends in the insurance industry. Panel members draw on a wealth of insurance knowledge from their work as agents, educators, and industry leaders.
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Mark FriedlanderSenior Director, Media Relations, Insurance Information Institute
Qualifications:
Media relations director for Insurance Information Institute
20+ years in insurance and communications
Impartial, independent expert
As Senior Director, Media Relations, for Insurance Information Institute, Mark serves as the non-profit’s national spokesperson, sharing information and education on a wide array of insurance issues.
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Daniel RoccatoAdvisor
Qualifications:
30+ years in financial services
Clinical Professor of Finance, University of San Diego
Dan is a well-recognized and widely quoted financial services expert, regularly appearing in a variety of national and local media as a subject matter expert.
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David MarlettAdvisor
Qualifications:
25 years teaching risk management and insurance course
Former commercial lines underwriter
David is the managing director of the Brantley Risk and Insurance Center. He has been quoted by The New York Times and CNN.
Insurify internal insurance experts
Insurify is a licensed insurance agency in all 50 states, and our editorial team works with a panel of seasoned insurance agents and experts to help ensure the accuracy and simplicity of our content.
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Shawn PowersVP of Insurance Sales at Insurify
Qualifications:
Licensed insurance agent for 25+ years
15 years as VP of Sales and Operations at Answer Financial
Licensed in more than 40 states, Shawn leverages his deep industry expertise to support the accuracy and trustworthiness of Insurify’s content.
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Mallory MooneyLicensed P&C Insurance Agent and Director of Sales and Client Services
Qualifications:
Licensed property and casualty insurance agent
10+ years of insurance experience
Mallory has 10+ years of experience in property and casualty insurance. She serves as the director of sales and client services at Insurify, where customer service is central to her leadership style.
Matt BrannonSenior Economic Analyst, Licensed Insurance Agent
Qualifications:
11+ years in content creation
4+ years in business and financial services content
Matt is a senior economic analyst and insurance correspondent at Insurify. His work is cited by media outlets nationwide.
Our data scientists
Our data scientists hold advanced degrees in data science, economics, applied mathematics, machine learning, and computer science. They leverage their expertise to help our editorial team turn more than 400 million data points from 70 million-plus insurance quotes into meaningful, actionable content to help our readers make informed decisions about insurance.
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Chase GardnerData Insights Manager
Qualifications:
Data expert on auto trends and driver behavior
University of Chicago graduate with statistics degree
Chase spearheads analytics for Insurify’s data insights team. With his deep expertise in insurance data, Chase is often interviewed on industry trends.
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Konstantin HalachevVP of Engineering & Data Science
Qualifications:
7+ years experience in data analysis
Ph.D. in Computational Biology
Konstantin has led data teams across multiple industries, including insurance, travel, and biology. He’s led Insurify’s engineering team for more than three years.
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Andrew HuangVP, Marketing & Analytics
Qualifications:
Chartered financial analyst
12+ years in data analysis and marketing
Andrew applies his vast knowledge of analytics and insurance industry trends to help inform Insurify’s content and marketing efforts.
Insurify contributors
Over 30 experienced insurance and personal finance writers contribute to Insurify’s editorial content each month. Our contributors have written for leading personal finance and insurance industry publications from Investopedia, Forbes, and the New York Times, to Business Insider, Bankrate, and Credit Karma.
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Doug BaileySenior Content Writer
Qualifications:
15 years at the Boston Globe
5+ years covering insurance industry
Doug joined Insurify as a senior content writer in 2025. He was previously a regular contributor to InsuranceNewsNet.
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Mary Beth EastmanFreelance Insurance Writer
Qualifications:
10+ years editing experience
Published in U.S. News and World Report, Newsweek, and the Wall Street Journal
Mary is a freelance writer and researcher specializing in insurance and other personal finance topics for consumers.
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Timothy MoorePersonal Finance and Insurance Freelance Writer
Qualifications:
Certified financial education instructor
Published in USA Today, TIME, Forbes, and Business Insider
Timothy has covered the insurance market for 15 years. He‘s also the editorial director of a niche travel magazine.
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Jared HughesInsurance Editor
Qualifications:
9+ years editing and writing financial content
Featured in NewsBreak and New York Post
Jared is an insurance editor with more than eight years experience writing and editing insurance and personal finance content.
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Tim MaxwellFreelance Finance and Insurance Writer
Qualifications:
5+ years writing personal finance content
Founder of personal finance blog Incomist
Tim is a freelance financial writer specializing in credit, debt, real estate, and insurance. His work has appeared in several notable media outlets.
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Stephanie ColestockFreelance Insurance Writer
Qualifications:
Founder of personal finance site Tomorrow's Dollar
Candidate for CFP® certification
Stephanie is a DC-based freelance writer specializing in personal finance. Her work covers insurance, loans, real estate investing, retirement, and more.
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Michelle Lambright BlackInsurance, Personal Finance Writer
Qualifications:
24+ years in personal finance writing
Plutus award winner
Michelle Lambright Black is a credit expert and freelance writer. She has over 20 years of experience writing and speaking about credit and money. As an Insurify contributor, she focuses on helping families and small business owners make smart, informed decisions about their insurance coverages.
Michelle's work has appeared in publications such as Yahoo! Finance, Reader's Digest, Parents, FICO, Forbes, Bankrate, The Seattle Times, MarketWatch, BuySide from Wall Street Journal, USA Today, and more. She's also a three-time finalist for the best personal finance freelancer award from the Plutus Foundation. When she isn't writing or speaking about credit and money, Michelle loves to travel with her family or read a good book.
Michelle has been a contributor at Insurify since September 2023.
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Danny SmithInsurance Writer
Qualifications:
Licensed auto and home insurance agent
4+ years in content creation and marketing
As Insurify’s home and pet insurance editor, Danny also specializes in auto insurance. His goal is to help consumers navigate the complex world of insurance buying.
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Anna BaluchAuto and Home Insurance Writer
Qualifications:
4+ years writing insurance and personal finance content
MBA from Roosevelt University
Anna leverages her personal finance and insurance knowledge to create educational content that helps people make smart financial decisions.
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Amy BeardsleyFreelance Insurance and Real Estate Writer
Qualifications:
3+ years writing about auto, home, and life insurance
7+ years in personal finance and technology
Amy specializes in insurance and technology writing and has a talent for transforming complex topics into easy-to-understand stories.
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A.M. SteinbachFreelance Personal Finance Writer
Qualifications:
Full-time writer for 5+ years
Two-time Emmy Award nominee
A Harvard graduate, Mark has worked as a freelance personal finance and tech writer. He’s also written for Saturday Night Live.
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Lindsay FrankelInsurance Writer
Qualifications:
5+ years in auto insurance and personal finance writing
Featured in top personal finance publications
Lindsay is a widely published creator of auto insurance content. She also specializes in real estate, banking, credit cards, and other personal finance topics.
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Jess UllrichFreelance Insurance Writer
Qualifications:
10+ years in personal finance writing and editing
Investopedia, Wall Street Journal, and The HuffPost
Jess is a personal finance writer who's been creating financial and business content for over a decade. Her work is published on Investopedia, MoneyWise, NextAdvisor, The HuffPost, and more. Prior to freelancing full-time, Jess was an editor at Investopedia, The Balance, and FinanceBuzz. Connect with her on LinkedIn.
Jess has been a contributor at Insurify since September 2022, and has written hundreds of empowering, informative articles on insurance topics.
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Miranda Marquit Insurance Writer
Qualifications:
Co-hosts the Money Talks News podcast
MBA from Utah State University
Miranda is a financial writer and avid podcaster with nearly two decades of experience contributing to major outlets, including Forbes, The Hill, and NPR.
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Sarah SharkeyInsurance Writer
Qualifications:
7+ years writing insurance and personal finance content
Contributor to top media, including USA Today
A passionate personal finance advocate, Sarah’s writing has graced the pages of many of the personal finance and insurance industries’ top web publications.
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Elizabeth RivelliFreelance Insurance Writer
Qualifications:
5+ years writing insurance and personal finance topics
Auto, home, health, and life insurance expertise
Elizabeth has extensive insurance industry experience, having written for Insureon, Rate Retriever, and Insurify. She’s also finance and insurance editor for Car and Driver.
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Angela BrownFreelance Personal Finance Writer
Qualifications:
17+ years in insurance and personal finance writing
In-depth knowledge of home and real estate topics
Angela is an insurance and personal finance expert who uses her experience to create content that helps readers understand important and complex topics.
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Emily Guy BirkenInsurance and Personal Finance Writer
Qualifications:
Plutus Award winner
Over 12 years writing about insurance and personal finance
Emily is a Plutus Award-winning freelance writer and former educator who makes complex financial topics easy to understand. She specializes in the science behind money habits and has written for outlets like The Huffington Post, Business Insider, and The Washington Post.
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Jacqueline DeMarcoFreelance Insurance Writer
Qualifications:
13+ years writing insurance and personal finance content
Insurance, lending, and retirement expert
Jacqueline has contributed content, and her personal finance passion, to dozens of noteworthy financial brands, including Credit Karma, Bankrate, and MagnifyMoney.
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Jamie JohnsonInsurance and Personal Finance Writer
Qualifications:
6 years experience in personal finance writing
Featured on Credit Karma and Insider
Jamie is a meticulous researcher who has published 2,000+ personal finance articles. Her expertise is trusted by major brands like Bankrate and Rocket Mortgage.
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Janet Berry-JohnsonInsurance Writer, CPA
Qualifications:
8+ years writing about insurance, taxes, and personal finance
Certified public accountant
Janet applies her experience in personal finance, taxes, and accounting to make complex financial topics accessible. Her byline has appeared on numerous web media.
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Nick DaukInsurance Writer
Qualifications:
6+ years writing about insurance, travel, and personal finances
Contributor to brands like Credible
In addition to insurance, Nick specializes in writing about business, entrepreneurship, personal finance, and travel. He’s been featured in myriad web publications, including Fox Business.
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Aly J. YaleHome and Auto Insurance Writer, Real Estate Expert
Qualifications:
National Association of Real Estate Editors member
Bylines include Forbes, Bankrate, and CBS News
Aly is a reporter specializing in real estate, mortgages, and personal finance. You can find her work in Hearst newspapers and numerous financial publications.
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Daria Kelly UhligHome Insurance Writer, Realtor
Qualifications:
Licensed Realtor with 10+ years in personal finance content
Contributor to Nasdaq and USA Today
Daria is a licensed Realtor and resort property manager specializing in personal finance, real estate, and insurance topics. In her spare time, she practices photography.
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John EganInsurance and Personal Finance Writer
Qualifications:
20+ years in insurance and personal finance content creation
Contributor to top brands like USA Today
John specializes in insurance, personal finance, real estate, and health and wellness. In 2022, he authored a guide on content marketing for beginners.
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Lindsay VanSomerenInsurance and Personal Finance Writer
Qualifications:
8 years in insurance and personal finance writing
Former data scientist for U.S. Geological Survey
Lindsay is a freelance personal finance writer currently pursuing her Series 65 license. She enjoys helping readers learn money management skills that improve their lives.
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Melanie LockertInsurance, Personal Finance Writer
Qualifications:
10+ years writing on personal finance topics
Host of the Mental Health and Wealth podcast
Melanie is a blogger, author, and speaker specializing in personal finance and debt management. She’s also the author of the blog and book “Dear Debt.”
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Kim PorterInsurance Writer
Qualifications:
Co-authored the book “Future Millionaires’ Guidebook”
13 years writing personal finance content
A former chief copy editor at Bankrate and past managing editor at Macmillan, Kim specializes in writing easy-to-understand, actionable personal finance content.
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Sarah ArchambaultInsurance Writer, Editor
Qualifications:
Experienced personal finance writer
Background working with banks and insurance companies
Sarah enjoys helping people find smarter ways to spend their money. She covers auto financing, banking, credit cards, credit health, insurance, and personal loans.
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Alani AsisFreelance Personal Finance and Insurance Writer
Qualifications:
4-plus years of insurance writing
Bylines in top personal finance publications
Alani specializes in writing empathetic, actionable articles about insurance and personal finance. Her work has appeared in top publications like U.S. News and Fortune.
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Taylor Milam-Samuel Insurance Writer
Qualifications:
8+ years writing for major outlets, including MarketWatch and Business Insider
Master’s in Education
Taylor Mlam-Samuel is a personal finance writer and credentialed educator. When she’s not helping readers better save and spend money, she can be found teaching.
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Cassie SheetsData Journalist, Personal Finance Writer
Qualifications:
9 years writing data-driven content
Lifestyle contributor to 30+ local news sites
Cassie Sheets has a background in home and garden and real estate content. At Insurify, she translates industry jargon into insights that empower insurance buyers.
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Jessica MartelInsurance Writer
Qualifications:
7+ years in personal finance writing
Certified Financial Education Instructor
Jessica is a freelance writer, professional researcher, and mother of two rambunctious little boys. Her work has appeared in Time’s Stamped personal finance marketplace, Consumer Affairs, Forbes Advisor, Money Under 30 and more.
Jessica specializes in personal finance, women and money, and financial literacy. Jessica is fascinated by the psychology of money and what drives people to make important financial decisions. As an Insurify contributor since July 2023, she’s written hundreds of articles aimed at helping readers make informed decisions about insurance.
She holds a Masters of Science degree in Cognitive Research Psychology, and is a National Financial Educators Council Certified Financial Education Instructor.
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Christy RakoczyInsurance and Personal Finance Freelance Writer
Qualifications:
17+ years in personal finance and insurance writing
JD, Law from University of California, Los Angeles
Christy Rakoczy has been a personal finance and insurance writer for over a decade. Her work has been published on USA Today, MSN, Yahoo Finance, Credit Karma, Forbes Advisor, and more. Christy has a JD from UCLA School of Law and previously worked as a data analyst for Blue Cross and as a paralegal studies instructor before transitioning to writing full time.
Christy has been a contributor at Insurify since August 2023, helping readers make informed decisions about their insurance needs.
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Kat TretinaInsurance and Personal Finance Writer
Qualifications:
9+ years in personal finance writing
Certified Financial Counselor
Kat Tretina is a personal finance writer specializing in debt repayment and insurance.
Previously, she worked in public relations within the pharmaceutical industry before switching to non-profit work. After struggling to repay her own student loan debt and seeing firsthand how complex the financial aid and repayment system is, she began writing to share what she learned so other people could better manage their loans.
For the past seven years, she’s been freelancing for major financial publications such as Yahoo! Finance, FinanceBuzz, Forbes Advisor, and more. Her work focuses on helping people understand their financial options, including their insurance choices. Kat double-majored in English and Communications at Elizabethtown College, and she went on to earn her master’s at West Chester University. She has also earned certifications in student loan counseling and financial education.
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Ben LuthiInsurance and Personal Finance Writer
Qualifications:
12+ years in personal finance and insurance writing
Former financial analyst
Ben Luthi has been making insurance and personal finance easy to understand for over a decade. Dedicated to helping readers make informed insurance decisions, Ben’s covered just about every personal finance topic under the sun.
His work has appeared in the Wall Street Journal, Fortune Recommends, Yahoo Finance, Experian, Credit Karma, NerdWallet, and many more. Ben lives near Salt Lake City with his two kids and two cats.
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Bob HaegeleFreelance Personal Finance Writer
Qualifications:
6+ years in personal finance writing
Personal finance blogger
Bob Haegele is a freelance writer specializing in a variety of topics, including insurance, banking, credit cards, and small to medium business (SMB). He started freelancing since 2018, and became a full-time freelancer in 2020. His work has been published at Yahoo Finance, Newsweek, Business Insider, and several other well-known publications.
Bob’s passionate about helping others find the information they need to make confident personal finance decisions.
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Carley ClarkInsurance Writer
Qualifications:
5+ years experience in personal finance writing
Personal finance blogger
Carley Clark is a freelance financial writer based in Michigan. Carley learned how to translate complex financial data into actionable information even before she became a freelance writer – she was a revenue auditor for a Michigan-based casino.
She’s been a freelance writer since 2020, and her work has appeared in well-known brands including CNN Underscored, GOBankingRates, and FinanceBuzz. She earned her bachelor’s degree in business from Spring Arbor University. She’s been an Insurify contributor since August 2025.
When she’s not writing content that helps readers make informed insurance decisions, she enjoys reading, playing video games, and going for walks with her dog.
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Charlie Hope D'AnieriInsurance and Personal Finance Writer
Qualifications:
7+ years in personal finance writing
Small business blogger
Charlie Hope D’Anieri is an experienced copywriter, researcher, and journalist. He has written about business formation and home and auto insurance for several years. He’s covered agriculture and politics for outlets including The Guardian, The New Republic, and many others.
A graduate of Middlebury College, he also holds a master’s degree in English Language & Literature from The University of Maryland-College Park. Charlie is passionate about helping readers understand how insurance works, and why it’s important to their financial wellbeing.
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Catherine HilesInsurance, Personal Finance Writer
Qualifications:
16+ years in personal finance and insurance writing
Certified Financial Education Instructor
Catherine Hiles is a freelance writer covering insurance, personal finance, and home improvement. A Certified Financial Education Instructor, Catherine is committed to providing readers with empowerment and insight when facing insurance decisions.
Her work has been published in TIME, The Penny Hoarder, BobVila.com, Tom's Guide, and Angi. She has a bachelor's degree in communication studies from the University of Chester in the United Kingdom. Catherine lives in Ohio with her husband, two children, and two energetic dogs.
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Charlotte EdwardsInsurance Writer
Charlotte Edwards is a freelance writer with a passion for educating others in the areas of personal finance, health, and education. An educator-turned-writer, she has written for publications worldwide over the past decade. In her spare time, she enjoys reading, watching classic movies, and spending time with her husband and two children. You can learn more about her work and life abroad at www.livinginchinawithkids.com.