Insurify Reviews

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Insurify is a virtual insurance agent based in Cambridge, Massachusetts. Founded as an MIT-based startup in 2016, Insurify leverages proprietary AI technology to provide customers with a real-time selection of dozens of homeowners, life, and auto insurance quotes, personalized for their unique history and coverage needs.

On average, Insurify customers save an average of $717 per year on car insurance. With an average customer satisfaction rating of 4.8/5 from over 4,500 reviews, Insurify is the #1 highest-ranked insurance comparison platform in America. And unlike other quote comparison websites, Insurify never sells phone numbers or other private customer data to scammers or sends unwanted calls or texts.

We’ve partnered with many different insurers like Allstate, Liberty Mutual, Esurance, MetLife, and Nationwide as we work towards leveraging the best in artificial intelligence, data, and design so that you can take control of your insurance needs.

Insurify is a licensed insurance agency in all 50 states. We’re committed to delivering a safe, secure, and successful insurance shopping experience for users all across America.

Check out our customer reviews from these top sites:

ShopperApproved4.8 / 5 (3,994 reviews)
TrustPilot4.8 / 5 (733 reviews)
Facebook4.7 / 5 (79 reviews)
Better Business BureauA+, 4.61 / 5 (175 reviews)
Total Score4.8 / 5 (4,981 reviews)
Updated: May 17, 2024

Insurify Reviews FAQ

Is Insurify legit?

Insurify is a legitimate and well-established insurance agent with an A+ rating from the Better Business Bureau and partnerships with dozens of Americas top insurers. Insurify keeps your information secure. Your data is encrypted and never sold to third parties. Plus, you're in the in the driver's seat the whole time: you can buy insurance online, through secure chat, or by talking to an agent. You can even manually schedule when to receive e-mail notifications or phone calls from us!

How does Insurify make money?

Unlike lead generation sites, which sell an insurance shopper's personal information multiple times to make the most money, Insurify is 'customer-first', and never sells customer data. Insurify revenue through a combination of advertising and commissions from partnered insurers that use the Insurify platform to reach potential customers.

What are Insurify's customer reviews?

Brad R. from Utah wrote on Shopper Approved "I am now saving thousands of dollars annually thanks to Insurify." Kathy Peterson wrote on Google: "Best rates I've found. I recommend that everyone check Insurify out."

What is Insurify's overall rating?

With an average customer satisfaction rating of 4.75/5 from 3000+ reviews, Insurify is the #1 highest-ranked insurance comparison platform in America.


Insurify has a 4.8/5 rating on ShopperApproved, the average score of all responses from verified customers. We’ve racked up over 3,994 reviews on ShopperApproved from happy customers, making Insurify the top-rated insurance comparison site in America.

Check out more reviews on ShopperApproved.


Insurify has a customer rating of 4.8/5 on TrustPilot from over 733 customer reviews.

See our TrustPilot reviews.


Insurify has an average rating of 4.7/5 on Facebook from 79 reviews.

Like us on Facebook, and check out our reviews.

Better Business Bureau (BBB)

Insurify has an A+ accreditation from the Better Business Bureau and a customer review score of 4.61/5 from over 175 ratings.

Check out Insurify on BBB.

What our customers say


Based on 3000+ reviews and 26M+ quotes.

Shopper Approved

Insurify made my car insurance experience smooth. And the prices were better than what I was already paying.

Antonique D.


Insurify provided a one-stop-shop for home insurance quotes to cover my new home in a new state. Saved me hours of research and comparison. Absolute no brainer, Insurify is great!

Nick L.


Simple questions to get through my quote. I like the fact that I could decide if someone called me before proceeding or if I wanted to do it all online. Having the choice is nice.

Mariah N.

Read more reviews (3000+)