Insurify Reviews (2026)

Insurify has a customer satisfaction rating of 4.7 out of 5 from more than 15,000 user reviews, making us the highest-rated major insurance-comparison platform in the country as of July 2026.

Secure. Free. Easy-to-use.
4.7 / 516K reviews
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Insurify is a virtual insurance agency based in Cambridge, Massachusetts, and licensed to sell property and casualty insurance in all 50 U.S. states and Washington, D.C. Since 2016, we’ve leveraged technology to provide personalized auto, home, pet, health, and life insurance quotes — and we do it without selling your personal information.

We partner with multiple top insurers and use the best in customer service AI, data, and design so you can take control of your insurance needs. Our customers save on average up to $1,100* per year on car insurance.

What our customers say

Our most recent reviews, per Trustpilot:

How other insurance-comparison sites stack up

Insurify has a higher average customer satisfaction rating and more ratings than other comparison sites. More than 15,000 user reviews on Trustpilot score Insurify at an average of 4.7 out of 5. And more than 4,000 Shopper Approved users have rated Insurify an average of 4.8 out of 5.

Insurify is completely free to use, and we don’t sell your phone number or private data to third-party telemarketing spammers. This is one of the major reasons Insurify is the top-rated insurance-comparison site: We protect your private information so you can compare quotes without the hassle of unwanted solicitations.

Here’s how Insurify compares to other quote-comparison websites.*

Comparison Site
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Trustpilot Rating
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Google Reviews
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BBB Rating
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Insurify4.74.7A+
Compare.com4.6N/AA+
Policygenius4.54.6A-
The Zebra4.64.4A- 
QuoteWizard3.9N/AA+
NerdWallet3.53.6A+
Gabi3.54.6N/A
*As of July 2, 2026

How Insurify works

Insurify compares car insurance quotes to help you find the cheapest coverage available. We work to ensure that your insurance-buying experience is simple and easy and that you get the best deal available to you.

Partner with top insurance companies We work with 120+ top insurers across the country to ensure you get the largest selection of quotes. Our partners include industry leaders like Allstate, Progressive, and State Farm.
Partner with top insurance companies
We work with 120+ top insurers across the country to ensure you get the largest selection of quotes. Our partners include industry leaders like Allstate, Progressive, and State Farm.
Provide personalized quotes We use AI-powered patented technology and 120+ real-time API integrations to serve up accurate, real-time quotes.
Provide personalized quotes
We use AI-powered patented technology and 120+ real-time API integrations to serve up accurate, real-time quotes.
Show you all discounts We’ll show you your rates and identify all the discounts you qualify for so you can get the most accurate picture of your possible premium.
Show you all discounts
We’ll show you your rates and identify all the discounts you qualify for so you can get the most accurate picture of your possible premium.
Help complete your purchase We’ll stay with you through the final steps. With Insurify, you can buy your policy online or schedule a call with an experienced agent to complete your purchase.
Help complete your purchase
We’ll stay with you through the final steps. With Insurify, you can buy your policy online or schedule a call with an experienced agent to complete your purchase.

Our customer success stories

Insurify aims to make insurance shopping easy, fast, and satisfying for everyone. Here’s what some of our customers say about comparing quotes through Insurify.

“Very easy to use”

Very easy to use. Just enter in your information and let them shop for you! I found a great rate and was insured same day. If you are in desperate need of insurance with the rates shown ASAP. Then use Insurify. Highly recommend.

Read the review on Trustpilot

“This was my first time getting car insurance…“

This was my first time getting car insurance without talking to anybody over the phone after getting a quote online. It was clear, prompt communication throughout this process via text of getting insured with insurify. I had some snags along the way and my service rep was phenomenal and patient as they guided me through it.

Read the review on Trustpilot

“I couldn’t be happier with my new home and auto policies…”

I couldn’t be happier with my new home and auto policies. Claire was so helpful and such a delight to talk with. She walked me through what I needed to know about changing my policies and making sure I understood what was happening. Thank you for all your help!

Read the review on Trustpilot

Insurify reviews FAQs

The following information can help answer your remaining questions about Insurify.

  • Yes, Insurify is a legitimate, licensed, and well-established digital insurance agency operating in all 50 states and Washington, D.C. We partner with more than 120 of the nation’s top insurers, including Allstate, Liberty Mutual, and Bristol West. When you compare quotes through Insurify, we can show you personalized rates, help you buy a policy online, or get help from our in-house team of expert insurance agents.

  • Insurify makes money through advertisements and commissions. When you buy a policy through Insurify from one of our national or regional insurance company partners, the insurer pays us a commission. If we show you an insurer without a price, we may receive compensation if you click through to their site.

    Insurify isn’t a lead-generation site and doesn’t sell your personal information or phone number to third parties.

  • Insurify uses proprietary AI technology to provide customers with real-time insurance quotes. We’re a one-stop shop, so we don’t send you off-site to buy your policy. You can get your quotes from us and buy from us.

    We partner with insurers like Progressive, Allstate, and Liberty Mutual to find the best company, policy, and rate for you. Our service center has licensed insurance agents ready to answer your questions if you want extra support.

  • Insurify has an average customer satisfaction rating of 4.7 out of 5 from more than 15,000 Trustpilot reviews. The company also has an average rating of 4.8 out of 5 from roughly 4,000 Shopper Approved reviews. Based on these independent user reviews, Insurify is the leading insurance-comparison platform in the U.S.

  • Yes. Insurify is a reliable company with high customer satisfaction ratings on Trustpilot, Shopper Approved, and the BBB. The company is a licensed digital insurance agency.

  • Yes. Insurify is a BBB-accredited business. Insurify has a customer review rating of 3.91 out of 5 stars, based on about 122 reviews.

  • Insurify is owned by its founders, employees, and institutional investors, including MassMutual, Nationwide, Motive, and Viola, which have supported the company’s growth.

  • No. Insurify doesn’t sell or share your information with third parties.

  • No. Insurify doesn’t charge customers a fee. The company earns revenue through advertising and partnerships with insurance companies using the platform.

  • Yes. Insurify is safe to use. It’s a secure and reliable website that doesn’t sell your information to third-party companies or charge hidden fees.

  • No. Insurify doesn’t have any hidden fees. The company earns money through advertising and commissions from partnered insurance companies.

  • Inc. Magazine has recognized Insurify multiple times, most recently naming CEO and co-founder Snejina Zacharia to its 2026 Female Founders 500. Inc. also named us to its Inc. 5000 list in 2024 and 2025 and awarded us Best in Business in 2025.

    Boston Business Journal named Insurify to its 2025 Fast 50 list that recognizes the city’s fastest-growing firms, and its 2024 INNO Fire Awards list in honor of Insurify’s leadership in Boston’s innovation ecosystem.

    Insurify’s list of awards grows every year. You can visit our awards page to see the most current list of honors.