The 10 Best and Worst Car Insurance Comparison Sites for 2024

We spent hours testing well-known car insurance comparison websites to determine which ones serve the most real-time, personalized quotes, and which ones will serve you spam instead.

Evelyn Pimplaskar
Evelyn PimplaskarEditor-in-Chief, Director of Content
  • 10+ years in insurance and personal finance content

  • 30+ years in media, PR, and content creation

Evelyn leads Insurify’s content team. She’s passionate about creating empowering content to help people transform their financial lives and make sound insurance-buying decisions.

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Courtney Mikulski
Courtney MikulskiSenior Editor, Auto
  • 3+ years producing insurance and personal finance content

  • Main architect of the Insurify Quality Score

Courtney’s deep personal finance knowledge extends beyond insurance to credit cards, consumer lending, and banking. She thrives on creating actionable content.

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Mark Friedlander
Reviewed byMark Friedlander
Mark Friedlander
Mark FriedlanderDirector, Corporate Communications
  • Corporate communications director for Insurance Information Institute

  • 20+ years in insurance and communications

As Director, Corporate Communications for Triple-I, Mark serves as the non-profit’s national spokesperson, sharing information and education on a wide array of insurance issues.

Konstantin Halachev
Data reviewed byKonstantin Halachev
Headshot of Konstantin Halachev, VP of Engineering at Insurify
Konstantin HalachevVice President of Engineering
  • 7+ years experience in data analysis

  • Ph.D. in Computational Biology

Konstantin has led data teams across multiple industries, including insurance, travel, and biology. He’s led Insurify’s engineering team for more than three years.

Updated February 6, 2024 at 4:00 PM PST

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At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.

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Quick Facts
  • Insurify, and Policygenius are the three best car insurance comparison sites.

  • The Zebra, our pick for second-best site in the past, has fallen to fourth place due to a lack of instant quotes.

  • Jerry has the best mobile app for comparing car insurance.

Comparing auto insurance quotes on a car insurance shopping site can help you find the coverage you need at an affordable price. 

But not all comparison sites are equally trustworthy. Some collect your information to sell to insurance agencies and insurance companies and don’t show you any actual quotes.

The editors and data scientists at Insurify checked out 10 of the most well-known car insurance comparison sites. We’ve identified the best (and worst) experiences for comparing car insurance rates online. Here’s what we learned.

  • Our sample driver

    We created a driver profile intended to appear the most insurable to quoting engines, and then went through the quoting process for each site. Our sample profile was for a 50-year-old female driver residing in a suburban area, driving a paid-off 2019 Hyundai Elantra. Our driver has a clean motor vehicle record and average credit, rents her home, is single, and has a current in-force policy. She got her license at 17, commutes 10 miles per day to work, and is a high school graduate. 

    Our sample policy

    We sought full coverage quotes for:

    • $50,000 per person and $100,000 per accident bodily injury liability

    • $50,000 property damage liability

    • $1,000 collision/comprehensive deductible

    Our rating criteria

    Insurify’s researchers considered each site’s available online ratings, the number of real quotes the site served for our sample driver, prices of provided quotes, and ease of use. We also looked at customer reviews and whether using the site might result in spam emails, phone calls, or text messages. To assess spam risks, we created a test email account and tracked the number of emails it received.

Snapshot: Best and worst comparison sites

With dozens of insurance comparison sites available, picking the best shopping experience can be challenging. To help you choose, here’s a comprehensive list of car insurance comparison sites.

Comparison SiteOur VerdictReviews AverageAverage Instant QuotesSells Customer Information?
InsurifyThe best 4.66No
Compare.comAmong the best3.61No
PolicygeniusEstimates, no real-time quotes4.70No
The ZebraFalls short4.20No
GabiUnpredictableN/A0No, but shares data with its parent company
Trusted ChoiceAgent shopping, not quote comparison4.50Yes, unless you opt out
Coverage.comNo instant quotes3.20Yes, unless you opt out
QuoteWizardHigh risk of spam1.80Yes
ValuePenguinHigh risk of spam2.30Yes
NerdWalletHigh risk of spam 1.80Yes

How auto insurance comparison sites work

Auto insurance comparison sites help you shop for car insurance and compare multiple quotes by sharing some basic information about yourself and your vehicle. These sites fall into two categories: quote-comparison sites and lead-generation sites. Both aim to connect insurance shoppers with quotes from car insurance companies. They differ in how they do this.

Many people still prefer to work with a local agent to buy a car insurance policy. But a growing number are embracing online shopping for car insurance. 

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Quote-comparison sites and car insurance search engines

Quote-comparison sites partner with car insurance companies. This lets the site provide either real-time quotes or estimated quotes.

Sites that provide real-time quotes use the information you provide to generate personalized, accurate quotes pulled from the insurance companies’ own quoting engines. Sites that provide estimated quotes use your information and historical averages that may not be the most up-to-date information available.

Once you choose a quote, the website transfers you to the insurance company website or to an agent. You can then complete your purchase online or by phone. 

You share your information only once to help the comparison site provide quotes and speed up your purchasing process.

Lead-generation sites

Lead-generation sites collect your information and promise multiple quotes. But these sites typically sell user information to their advertising partners, like insurance companies, agencies, or even other lead-generation sites. 

This means you won’t receive actual quotes from a lead-generation site. Instead, the site will display a list of insurance company logos. You’ll need to click on one or more logos and enter your information multiple times to request quotes. 

You could end up getting a barrage of cold calls or emails from insurance call centers and agents.

Best and worst comparison sites ranked

Important Information

The insurance industry went through a lot of turmoil in 2023. Many insurers reduced the amount of business and advertising they did with comparison websites. This has made it difficult overall for sites to deliver as many real-time quotes as they could in previous years. We saw this difference reflected in our testing to update this page with the most current information, and we’ll point it out when it’s relevant on this page.

1. Insurify

Number of instant quotesSells customer informationShopper ApprovedTrustpilot

Our experience testing Insurify

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

Even reputable comparison sites will show you ads, often right next to a real quote. That was the case with Insurify, but the digital agent site served up six instant quotes – the most of any of the sites we tested – and just three ads, the least we found in our testing.

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Our verdict: Insurify is the best website to compare car insurance

Insurify is a reputable virtual insurance agent that makes it easy to instantly compare car insurance rates from multiple companies. Insurify provides accurate, real-time quotes. Other comparison sites can provide accurate quotes too, but Insurify delivered the most. And it gave us the option to complete our purchase online.

The process was fast and simple for our sample driver, and the information prompts were the easiest to follow of any website we tested.

About Insurify

Insurify is a virtual insurance agent that’s licensed in all 50 states and Washington, D.C. The company partners with many well-known insurance companies, including Liberty Mutual, Travelers, Allstate, and Progressive. The company has provided more than 90 million quotes. Users can save up to $717 on annual car insurance premiums when they compare rates through the website, Insurify says.

Users consistently give Insurify positive reviews for ease of use, customer service, and savings. Insurify partners with more than 100 auto insurance companies, including top-rated national, regional, and ultra-regional insurers, so the company can provide the most real-time quotes. Insurify offers auto, home, renters, life, and bundled insurance.

  • High number of insurance company partners

  • Produces more accurate, real-time quotes than competitors

  • Users can personalize policy details for the best possible policy fit

  • Must provide phone number to see quotes

  • Insurance company ads on results pages may make users enter their information again 

  • Users with traffic incidents on their records may see fewer quotes

How Insurify works

Insurify prompts users to provide information like their age, gender, and ZIP code; car year, make and model; and their driving record. You also need to share your current insurance status and pick whether you want to buy liability only or full coverage (comprehensive and collision) insurance.

Once you’ve completed the process, Insurify shows you quotes from top insurance companies. The site even recommends which offer might be best for you.

The entire process can take five minutes or less, and Insurify charges no fees of any kind. 

In most cases, users have the option to complete their purchase online or talk to an agent. Some users may have to speak with an agent to complete their policy purchase.

How Insurify performs

Insurify typically returns multiple quotes. Our sample driver’s information got nine offers, including six real-time quotes. It's worth noting that in previous years' testing, Insurify served even more quotes.

Clicking “View deal” showed us some high-level details of the policy, including coverages, limits, policy length, down payment, and payment schedule. We had the option to finalize our purchase online or by speaking with an agent on the phone.

Clicking “Get quote” took us to the insurer’s website to complete the quoting and purchase process. Insurify prefilled some of our test driver’s basic information on the insurer’s website.


Number of instant quotesSells customer informationShopper ApprovedTrustpilot

Our experience testing Compare

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

In previous tests, Compare served up five quotes. Even though it only showed us one instant quote this year, that was still more than most of the other sites we tested. Compare moves up to our second place pick (it was third previously) for its ease of use, strong customer data protections, and the ability to finalize a purchase online.

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Our verdict: Among the best

User reviews indicate is an easy-to-use comparison website that provides users with useful quotes. The quotes provides are real-time quotes from insurers, not estimated quotes. 

Like Insurify and The Zebra, is free to use and partners with top insurance companies.

About Compare

Compare only offers auto insurance, but users will generally see multiple offers at the end of Compare’s quoting process. works with more than 75 top insurance companies, according to its website. It partners with major national insurers, including Liberty Mutual, USAA, and Travelers.

The site claims it saves its users $720 per year on average, and many of its reviews echo that assertion. customers generally have positive things to say about their experiences.

  • Works with more than 75 top insurers

  • Quick and easy online form

  • More than 1,000 positive customer reviews with the Better Business Bureau

  • Limited options for policy customization

  • Fewer returned quotes than competitors

  • Some users may not get any quotes

How works

Like Insurify, makes money through commissions its insurance company partners pay when a user buys a policy through The site says it doesn’t sell user information.

To get a quote from, you’ll first provide the standard personal, driving record, and vehicle information. adds in a few additional personal questions.

How performs

Compare has refined its results page to be much more understandable. You can adjust coverage levels on the results page and see updated offers right away.

Compare only showed us one instant quote, but it was a competitive price. The other two offers were an insurance company and another comparison platform. In both cases, we needed to re-enter information we’d already provided to Compare.

Quotes show the monthly premium, the total cost over the life of the policy (usually six to 12 months), and how much is due when you buy the policy. If you choose one of the policies shows you, the website will transfer your data to the insurance company’s website. You’ll complete your purchase there.

3. Policygenius

Number of instant quotesSells customer dataShopper ApprovedTrustpilot
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

Our experience testing Policygenius

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

While Policygenius didn’t show us any instant quotes, it did provide seven offers – three of which allowed us to view detailed quotes with just one or two more clicks. It was the next best thing to seeing quotes instantly.

Our verdict: Some good changes

In past testing, Policygenius showed us estimated quote numbers. This time, its results page didn’t show us any actual numbers, but served up offers from seven insurance companies – and no other comparison sites. Three of the offers allowed us to see actual, detailed quotes with just one or two clicks to the insurer’s website. 

Overall, it was a faster, easier, and less frustrating experience than some other sites that either referred us to other comparison sites, or required us to re-enter information on an insurance company’s site.

It’s also worth noting that Policygenius has numerous positive online reviews from users praising the site’s customer service and ease of use when bundling home and car insurance policies.

About Policygenius

Policygenius offers quotes for auto, home, disability, renters, and other types of insurance. Policygenius allows you to compare policies and premiums from multiple companies.

The website claims to save shoppers an average of $435 per year on auto insurance from “dozens of the nation’s top auto insurance companies.”

  • Offers quotes for bundling car and home insurance

  • Thousands of positive user reviews on Trustpilot

  • Provides access to live customer support

  • Limited pool of insurance company partners

  • Doesn’t display any real-time quotes

  • Application and purchasing process can be comparatively lengthy

How Policygenius works

Policygenius is an online insurance broker. It can help users find insurance companies to work with but can’t complete the policy sale — known as “binding” the policy. Like human insurance brokers, Policygenius receives a commission from an insurance company when you buy a policy.

Policygenius initiates the quoting process by asking for your ZIP code. It then requests information you would need to provide to any company, agent, or broker for a quote.

But Policygenius asks for your full name and other personal details much sooner in the quoting process than some other sites. The site states that it doesn’t sell your information to third parties. But it offers no assurance that you won’t receive phone calls or emails as a result of sharing your information.

How Policygenius performs

At the end of the quote process, Policygenius showed us seven offers instead of estimated quotes. Three of the offers allowed us to see actual quotes by clicking through to the insurer’s website. Clicking on other offers took us to insurer websites, some of which had prefilled the information we’d already shared with Policygenius. 

Policygenius can’t help you complete a policy purchase, so the time lapse from comparing to buying a policy will largely be up to the insurance company. But the site has agents available to assist shoppers, and many online reviews praise their customer service. 

4. The Zebra

Number of instant quotesSells customer dataShopper ApprovedTrustpilot
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

Our experience testing The Zebra

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

We previously ranked The Zebra as No. 2 on this list, but our recent testing yielded disappointing results with no instant quotes. Insurers’ pullback from advertising and marketplace partnerships is likely a factor.

Our verdict: Falls short

The Zebra is a reputable car insurance comparison site, but our most recent experience with it was unexpected. Previously, we received instant quotes from top insurers. In this test, we received four offers instead of instant quotes, and one was for another comparison website.

The absence of real-time quotes, and some information prompts that require you to scroll through a long list of options to select your response, bumped The Zebra down on our list of best and worst comparison sites for car insurance. 

Positive user reviews mostly praise the professionalism and helpfulness of The Zebra’s agents. Negative reviews point to a lack of real-time quotes. 

The Zebra, like Insurify, is completely free to use and isn’t a lead-generation engine.

About the Zebra

The Zebra allows users to compare car insurance quotes from multiple companies for free. The site offers real-time quotes in all 50 states and Washington, D.C., by partnering with more than 30 top insurers. While The Zebra started out offering only car insurance, you can now use the site to compare home, renters, and condo insurance policies too.

Generally, The Zebra has more positive reviews than negative ones on sites like Trustpilot. But many negative reviews – especially recent ones – tend to follow common themes. Users dislike the need to go to a different website to finalize a purchase and report receiving annoying spam calls.

  • Helpful agents

  • Partners with reputable, well-known insurers

  • Doesn’t require a phone number to get quotes

  • You may not get any real-time quotes

  • Users can’t complete a purchase on the site

  • Users must re-apply for a policy on the insurer’s website

How The Zebra works

The Zebra quoting process begins with users entering their ZIP code. Then, the site prompts you to add your birthdate, insurance history, driving record, marital status, and other personal information. You’ll also need to provide your vehicle make and model and the type of coverage you want to buy.

The site gives you the option to create an account and save your information for easier access in the future.

According to The Zebra, the company has provided more than 18 million quotes and can help users “save hundreds every year.”

How The Zebra performs

The Zebra delivered just four offers but no instant quotes in our test. One offer was to another comparison website. Still, the auto insurance companies offered were reputable and well-known names. 

After you choose a car insurance company, you must click through to the company website to finish your purchase. In some cases, The Zebra transfers the information you already provided to prefill some of the data that the company needs to finalize your quote and policy. But some users may have to re-enter information on the insurer website to get an actual quote.

5. Gabi

Number of instant quotesSells customer informationShopper ApprovedTrustpilot

Our experience testing Gabi

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

Not only did Gabi not show us an actual quote, it required a phone number for a verification code just to see our one and only offer.

Our verdict: Unpredictable

Gabi has some positive reviews, but many users report unsatisfactory outcomes. Even some who ultimately purchased a policy through a Gabi expressed dissatisfaction. 

Gabi doesn’t collect all the information needed to generate an accurate quote, so it’s difficult to know if you’ll get one, multiple, or any quotes. And the insurer you choose may ultimately provide a different quote when you’re ready to buy a policy.

Gabi also shares your information with its parent company, Experian. In less than 20 minutes after using the site, we received two text messages — one from an agent with Gabi, and one from an Experian agent.

About Gabi

Gabi is an online auto and home insurance broker in all 50 states and Washington, D.C. Gabi also sells renters, condo, umbrella, and landlord insurance. The company works with more than 40 insurers, such as Travelers, Safeco, Clearcover, and Nationwide. 

Gabi makes money through commissions from its partner companies when you buy a policy through its quote engine. 

  • Partners with well-known national insurance companies

  • Can capture your information from your current insurance policy

  • Offers quotes for multiple types of insurance

  • Some users may not get many quotes — or any at all

  • Gabi quotes may differ from what the insurers offer

  • Many negative customer reviews

How Gabi works

Gabi requires users to verify their identity by providing a phone number before beginning the quote process. Gabi then sends a verification code to your phone. After you verify your identity, Gabi will request personal, vehicle, and policy limit information.

You can upload a PDF of your current car insurance policy’s declarations page, and Gabi uses the information on the page to match its quotes to your coverage needs.

However, because Gabi is an online broker, it doesn’t offer any real-time quotes, and it can’t help you buy a policy online. Rather, Gabi uses the information you provide to vet insurers that might be willing to sell you a policy.

To get a quote and complete a purchase, you’ll have to connect with an agent via email or phone.

How Gabi performs

To get exactly the coverage you want, you may have to opt out of some additional coverages that Gabi adds by default. We had to reject uninsured/underinsured motorist coverage and towing. 

Gabi returned just one quote for our sample driver. Although it was from a well-rated insurance company, the monthly price was more than double the highest quotes we found elsewhere. What’s more, the site immediately sent a text message to the cell phone number we provided.

Gabi’s users report various outcomes. For example, Gabi may show you only one quote or several quotes. Or the site may refer you to other quoting websites, such as Insurify, to get a quote. 

If you do receive an actual quote, you may have to complete the quoting and purchasing process on the insurer’s website. And the quote you receive from Gabi may differ from the final quote the insurance company provides.

6. Trusted Choice

Number of instant quotesSells customer informationShopper ApprovedTrustpilot

Our experience testing Trusted Choice

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

With the other sites on this list, we went through the entire process to see how many results our driver profile would get. But to get agent recommendations from Trusted Choice, you have to provide a phone number and email address – and risk getting spammed.

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Our verdict: Agent shopping, not quote comparison

If you prefer to work with an insurance agent for your shopping needs, Trusted Choice is a good option for finding one. With a network of more than 250,000 agents to choose from, you stand a good chance of finding at least one you like.

But you’ll have to wait for that agent to get you quotes and bind the policy. And you’ll need to opt out of information sharing if you want to avoid possible spam emails or calls.

About Trusted Choice

Trusted Choice is a digital insurance marketing platform. It connects users with local, independent insurance agents. The site says it works with more than 250,000 independent insurance agents and 52 companies. Its partners sell car, home, life, business, and other types of insurance.

Trusted Choice says it’s connected more than 36 million shoppers with independent insurance agents.

  • Large, nationwide network of independent agents

  • Agent partners work with many national and regional insurers

  • Largely positive reviews on Trustpilot

  • No real-time quotes

  • Provided quote is an estimate

  • Agents pay to participate

How Trusted Choice works

Trusted Choice first asks what type of insurance you’re shopping for. Auto, home, renters, condo, umbrella, mobile home, RV/motor home, ATV, and more are available. You can select up to three types of coverage for quotes, and bundling policies may result in savings.

The site uses the information you provide to match you with an independent insurance agent in its network. You can choose up to three of the recommended agents, and they shop insurance policies for you.

After receiving quotes from the agents, you can review the quotes, then select the agent and policy you want.

How Trusted Choice performs

Trusted Choice is an agent-shopping platform and not a true quote-comparison site. The site’s number of partner agents and available insurers is impressive. But it won’t show you any real-time car insurance quotes. You’ll have to interact with one or more of the site’s recommended agents to get quotes.

And the site states it can share your information with its insurance marketing partners unless you specifically tell it not to.


Number of instant quotesSells customer informationShopper ApprovedTrustpilot

Our experience testing

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify is Bankrate’s insurance partner – Bankrate doesn’t actually sell any insurance. So rather than review and rank another non-insurance website, we cut out the middleman and looked directly at

Our verdict: High risk of spam

Seeking a quote directly through was notably faster than going through its sister site Bankrate. Going through Bankrate requires you to track down its insurance product, provide a ZIP code, and click through to where you’ll have to re-enter your ZIP and provide additional information.

Because it’s part of Red Ventures, may share your information with its sister websites – which could result in unwanted emails for financial products you weren’t shopping for.


It’s difficult to find much history about online. The site discloses on its “About” page that media giant Red Ventures owns it as well as Bankrate and other financial services websites. is an online agency licensed to sell car insurance in all 50 states and Washington, D.C. The site says it makes money through insurer commissions and advertising, and that paid affiliations may affect the order in which displays products.

  • Simple, clear questions to collect your information

  • Access to live agents

  • Some users may see instant quotes

  • High probability your information will be shared

  • High risk of spam

  • Few online reviews or company history

How works

Like other comparison sites, asks users to provide basic information needed to generate a quote, such as ZIP code, age, and gender. also asks for the user’s email address, and automatically checks an acknowledgement box to receive marketing emails and offers – if you don’t want to receive them, you’ll have to uncheck the box.

The site may serve users with both offers and instant quotes. Offers that don’t show actual quotes may also have notations on how many more clicks you’ll have to go through to get a quote. These click estimates weren’t accurate for the offers we saw.

How performs did a credible job of gathering our profile driver’s information and showing us a blend of offers and instant quotes. The quote prices were competitive when compared to estimates we received through competitor sites.

We also liked that throughout the quoting process, provides users with multiple opportunities to schedule a call back from a live agent. That said, you won’t be able to complete your purchase online through And since the site is owned by a large media company with multiple financial brands, using could mean you get spam emails for financial products you’re not shopping for.

8. QuoteWizard

Number of instant quotesSells customer informationShopper ApprovedTrustpilot

Our experience testing QuoteWizard

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

QuoteWizard showed us a lot of offers, but only two were from actual insurance companies. For those results, clicking through on “View My Rate” did show us actual quotes. But we’d rather have fewer, higher-quality results, than multiple “quotes” from other comparison sites.

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Our verdict: High risk of spam

As a lead-generation site, QuoteWizard sells users’ information to insurance agents. Multiple reviewers on the Better Business Bureau website report spam calls and emails after using QuoteWizard. 

In fact, the company’s BBB customer review rating is just one star. User reviews are also largely negative on Trustpilot, where QuoteWizard has just 1.8 stars.

About QuoteWizard

A LendingTree company, QuoteWizard is a lead-generation site. It collects user information to match buyers to local agents. By filling out a single form, online shoppers can get connected to agents who will help them obtain three to four quotes. Agents pay a fee to participate in the network and receive the leads that QuoteWizard generates.

QuoteWizard says it’s connected more than 50 million people to agents.

  • Homeowners can request a quote for bundling home and auto coverage

  • Option to speak with an agent

  • No real-time quotes

  • A lead generation site — you may get multiple unsolicited calls and emails

How QuoteWizard works

To request a quote, you provide standard information like your ZIP code; vehicle year, make, and model; name and phone number; and the address where you park the vehicle. After you complete the process, QuoteWizard will return just a few results.

Clicking on “View My Rate” takes you to the insurance company’s website, where you’ll have to provide more information to verify your identity before you can see the quote.

How QuoteWizard performs

QuoteWizard is a lead-generation service for insurance agents. It doesn’t show any real quotes at the end of its quote-requesting process. Instead, the site will direct you to insurance company sites. It may even point you to another comparison website.

Agents pay a fee to participate in QuoteWizard’s network. The site bases matches on filters and territories rather than an agent’s qualifications or quality.

9. ValuePenguin

Number of instant quotesSells customer informationShopper ApprovedTrustpilot

Our experience testing ValuePenguin

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

Testing ValuePenguin was like deja vu all over again, since LendingTree owns both ValuePenguin and QuoteWizard. The quoting process and results were virtually the same, and it’s not clear why a user would choose one over the other.

Our verdict: High risk of spam

Like QuoteWizard, ValuePenguin makes money, in part, by selling user information as leads to car insurance agents. Many ValuePenguin users report online that they received unwanted phone calls but no actual quotes. 

The site does have a respectable library of educational articles. But the high risk of spam and lack of actual quotes may inspire you to comparison shop elsewhere.

About ValuePenguin

ValuePenguin is a lead-generation site that claims it saves users an average of $1,092 per year by comparing quotes. Visitors to the site have the option of starting the process online or getting a quote by phone from agents who are available 24/7.

ValuePenguin clearly states in its terms of use that users will receive phone calls or text messages “including for marketing purposes.”

  • 24/7 access to agents

  • Choose your coverage level before starting the quote process

  • Doesn’t deliver any real-time quotes

  • May result in spam calls, text messages, or emails

How ValuePenguin works

LendingTree also owns QuoteWizard, which may explain why its quote process looks like ValuePenguin’s. However, ValuePenguin offers users a faster start. You only have to enter your ZIP code and age and whether you currently have insurance to get started. The site then collects some of the standard information for a quote.

Like QuoteWizard, ValuePenguin may return multiple results, but few are likely to be from insurers. Results from our sample driver profile were mostly ads for other comparison sites. Clicking on insurance companies in the results page navigates you to the insurer’s website. There, you’ll need to enter more information to complete the process.

How ValuePenguin Performs

Searching on ValuePenguin won’t yield any real-time quotes. Instead, the site sends you to other websites to continue or complete the process. It may even recommend another lead-generation site. You may navigate through multiple sites — and enter your information many times — without actually getting a quote.

10. NerdWallet

Number of instant quotesSells customer informationShopper ApprovedTrustpilot

Our experience testing Nerdwallet

Evelyn Pimplaskar

Evelyn Pimplaskar


Editor-in-Chief, Director of Content, Insurify

Nerdwallet is a great resource for personal finance education. But the best thing we can say about its insurance product is that Nerdwallet is upfront that you’ll get emails and texts for marketing purposes from them, their partners, and third parties.

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Our verdict: High risk of spam

Completing the quote process on NerdWallet won’t get you any real-time quotes. Instead, the platform channels users to insurer websites to complete the quoting process. 

NerdWallet’s terms of service say using its platform means you authorize the site to share your information with third parties “at your sole risk.” Many Trustpilot and BBB reviewers report multiple unwanted phone calls after requesting insurance or loan quotes through NerdWallet.

And it’s worth noting in the days after using NerdWallet, the email address we provided received dozens of emails from the website and its partners.

About NerdWallet

NerdWallet started out in 2009 as a credit card comparison platform and source for personal finance information. It now offers insurance, banking, travel, small business, personal loans, mortgages, student loans, and investing products. It also has a robust library of educational articles, tools, and guides.

NerdWallet isn’t a digital insurance agent or broker. It uses your information to match you with its insurance partners. Those partners include one national insurance company and two marketing companies.

  • Numerous personal finance tools and products

  • Helpful editorial content and calculators

  • Free to use

  • No real-time car insurance quotes

  • Many negative user reviews online

  • Users may experience spam calls

How NerdWallet works

You’ll have to track down NerdWallet’s insurance product if you want to get a quote. Unlike other insurance comparison sites, NerdWallet’s quoting engine can’t be accessed from the site’s home page. You’ll have to click multiple times to find a page that will let you start the quoting process.

NerdWallet’s car insurance quote process starts just like many others — with your ZIP code. As you add information like your vehicle’s make and model, your age, and your driving record, the site will show you preliminary matches. 

Just before the end of the process, NerdWallet provides the opportunity to create an account. Opening an account allows you to take full advantage of the site’s many calculators, tools, and educational articles.

How NerdWallet performs

At the end of NerdWallet’s quote process, you won’t receive any real-time quotes.

The site showed just two options for our test driver – Experian and Root Insurance. Experian is a national credit bureau, not an insurance company.  For both results, we had to click through to another website and either re-enter information or confirm information we’d already provided to NerdWallet.  

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Best apps to compare car insurance quotes

Many car insurance companies provide quotes for their own policies through their mobile apps. But you’ll find far fewer apps for comparing quotes among multiple insurers. In fact, Insurify found just four — one of which launched just a month ago and had only about 1,000 downloads.

Surprisingly, some of the best websites for comparing car insurance quotes don’t have mobile apps. We couldn’t find apps for The Zebra or Let’s take a look at three Insurify did find: Jerry, Insurify, and NerdWallet.

  • To evaluate car insurance comparison apps, we downloaded the mobile apps reviewed here. We considered availability on Google Play and the Apple App Store, number of downloads, number of positive and negative reviews, and star ratings from reviewers. We also experimented with the apps for ease of use and end results (if the apps produced any real-time quotes and, if so, how many).

1. Jerry

While Jerry’s desktop comparison tool didn’t make Insurify’s list of best insurance-comparison sites, its app deserves a look. On Google Play, it has more than 1 million user downloads and a 4.2-star rating from 9,000 user reviews.

Our verdict: Easy to use and helpful features

While the Jerry app may not show you many quotes from well-known companies, its quoting process is smooth and easy. The ability to store digital insurance cards in the app is a plus. As long as you have the Jerry app on your phone, and your phone with you, you’ll always have proof of insurance.

How the Jerry app works

After downloading the Jerry app, you’ll find the sign-up process is relatively painless. You enter information about your car insurance and claims history, name, and other information. You’ll also need to provide a valid phone number so Jerry can send you a PIN to authorize and complete the sign-up process.

The app can analyze your existing policy and send you a text message if it finds a better, cheaper option. The app typically displays a few policy options and may include national companies, like GEICO and Progressive. 

After you’ve bought a policy through Jerry, you’ll be able to store your digital insurance cards in the app.

2. Insurify

Insurify’s robust comparison app is available on the Apple App Store and Google Play. It has 4.4 stars and 29 ratings in the App Store, and more than 10,000 downloads and 4 stars on Google Play. The app allows users to see custom, real-time quotes. It also contains advertising.

Our verdict: Good for shopping, but desktop version has better advice and insight

If you already know what types and levels of coverage you want, the Insurify app is a fast way to compare quotes and buy coverage with your smartphone. You’ll get multiple real-time quotes and can complete your purchase in the app.

However, the app lacks educational content and only gives users two options: Get a quote or call an agent. But if you’re unsure how much car insurance you need, Insurify’s desktop experience provides calculators and educational articles.

How the Insurify app works

After downloading the app, you’ll complete a short form with basic information to generate a quote. The app provides a list of customized car insurance quotes from multiple insurance companies.

You can set your desired coverage limits to meet or exceed your state’s minimum insurance requirements. You can also compare available deals, and secure coverage, all within the app.

The Insurify app allows you to complete your shopping experience entirely within the app. Or, you can get phone help from a licensed Insurify insurance agent.

3. NerdWallet

Available through Google Play and the Apple App Store, NerdWallet’s app allows you to create a new account or access your existing NerdWallet account. The app has more than 1 million downloads on Google Play, 24,000 reviews, and a 4.7-star user rating.

Our verdict: Stick with the educational and financial tools

Just as with the desktop experience, shopping for car insurance on the NerdWallet mobile app won’t produce any real-time quotes. But it could leave you exposed to spam. However, the app’s financial tools and educational content can be helpful for managing your money.

How the NerdWallet app works

After downloading the NerdWallet app, you’ll have the option to log into your existing account or create a new one. After you log in, the app gives you multiple options for linking your financial accounts to the app to manage them in one place.

The app also has a marketplace option, and that’s where you’ll find its insurance-shopping experience. However, clicking on the car insurance tile launches NerdWallet’s mobile browsing page for car insurance comparison.

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Why it’s more important than ever to compare car insurance quotes

If it seems like you’re paying more for car insurance now, you’re not imagining it. Auto insurance rates rose 24% in 2023, according to an Insurify report. And they're likely to increase another 7% in 2024, Insurify's data analysts predict.

Several inflation- and climate change-related factors are driving the increase, including:

  • Higher labor costs for repairs

  • Increasing cost of auto body and mechanical parts

  • Rising costs for new vehicles

  • Surging insurer losses due to climate-driven natural disasters

Nearly 62% of Americans reported their car insurance rates increased in 2023, an Insurify poll revealed. ADrivers tried to cut costs with tactics like raising their deductibles (12.76%), lowering coverage limits (12.31%), or dropping full coverage (5.31%). A concerning 2.87% even canceled all their car insurance, despite the fact that 49 states and Washington, D.C. require drivers to have at least a minimum amount of liability coverage.

Just 10.29% switched insurers. Of all these tactics, switching to a new company after comparing quotes from multiple insurers is the least financially risky.

With car insurance rates unlikely to fall any time soon, comparing quotes from multiple insurers is more important than ever.

Here’s how average car insurance rates vary by state.

StateFull Coverage Liability Only Total Average 
New Hampshire$125$55$90
New Jersey$210$110$160
New Mexico$194$70$132
New York$185$151$168
North Carolina$110$56$83
North Dakota $150$88$119
Rhode Island $180$136$158
South Carolina$271$166$218
South Dakota$169$63$116
Vermont $162$67$115
Washington, D.C.$237$124$181
West Virginia$185$74$129
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers and quote estimates from Quadrant Information Services. Actual quotes may vary based on the policy buyer's unique driver profile.

Tips for successful online comparison shopping

Whether you need full-coverage car insurance or liability-only coverage, comparison shopping is the best way to find an affordable policy. Here are some tips to help make online comparison shopping easier:

  • Prepare. Gather the basic information you’ll need to get an auto insurance quote, including driver’s license numbers for everyone who will be on the policy, vehicle identification numbers for every vehicle you want covered, and your previous policy coverage limits.

  • Decide how much coverage you need. If you lease or finance your car, you’ll need to buy comprehensive and collision coverages. If you have an older, paid-off vehicle, you might choose liability-only coverage. But keep in mind insurance professionals recommend buying more than your state’s required minimum. Higher liability insurance limits provide more financial protection in case of an at-fault accident.

  • Choose a reputable comparison platform. Look for options that provide real-time quotes and don’t sell your data. Avoid lead-generation sites that could result in spam calls, emails, or text messages.

  • Explore discounts. Most insurers offer discounts for things like being a good driver, paying your premium in full, and vehicle safety features. Teen drivers may benefit from discounts for good grades. You may qualify for multiple money-saving discounts.

  • Manage your payments. Most insurers require a down payment to initiate a car insurance policy. Be prepared to make that payment, and either pay the balance in full if you can or set up a monthly or quarterly payment plan.

Keep in Mind

New cars are generally more expensive to insure than older cars because they have higher values and repair costs. Teens drivers, those younger than 25, and drivers with speeding tickets, DUIs, and other infractions on their driving records also tend to pay higher rates.

Factors that affect car insurance rates

Car insurance is a legal requirement in nearly every state. Insurance companies consider many factors when providing your car insurance quotes. Some are within your control, while others aren’t. Here are some key factors that influence car insurance rates:

  • Location: Where you live tells an insurer a lot about the risks your car may face. Severe weather, high accident rates, or high numbers of vehicle thefts are tied to location.

  • Age: Teens and young drivers under 25 typically pay higher car insurance rates. Their relative lack of driving experience and high rates of traffic accidents make them riskier to insure. Rates drop after age 25 but can begin to increase again in your senior years as eyesight and reaction times decline.

  • Gender: Statistically, men get into more car crashes — and more serious crashes — than women. Insurance companies typically charge women lower rates than men.

  • Vehicle: Vehicle-specific factors, like make and model, age, and safety features, all affect car insurance costs.

  • Driving history: Drivers with car accidents, speeding, or other violations on their motor vehicle records pose higher claim risks to insurers.[1] If you have a clean driving record, you’re likely to qualify for lower car insurance rates.

  • Coverage options: Liability-only coverage, also known as minimum coverage, is the cheapest insurance you can buy, while full coverage tends to cost more.

  • Miles driven per year: The more miles you drive in a year, the greater your risk of getting into an accident. Drivers who log fewer miles generally get better rates. In fact, the concept of pay-per-mile car insurance stems from the idea that motorists who drive less should pay less for car insurance than those who drive more.

  • Type of car: The more expensive it is to repair or replace a vehicle, the higher your insurance premiums are likely to be. For example, a luxury vehicle will cost more to insure than a modest model. But cars with anti-theft devices and other built-in security features may cost less to insure.[2]

  • Credit history: Many states allow insurance companies to consider credit history in rating decisions. This is known as credit-based insurance scoring. If you live in one of these states, maintaining a good credit score could help you get the best car insurance rates available to you.

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Car insurance comparison site FAQs

Many sites to compare car insurance promise to find you the best rates for car insurance coverage. Comparison sites can make shopping for auto coverage fast and easy, but none can guarantee you’ll get the best deal available to you. It’s important to find the comparison site that’s best for you. Here’s some additional information on how car insurance comparison sites work.

  • Why should you use car insurance comparison sites?

    While you may want to think twice before using a lead-generation site, car insurance search engines can help you compare policies side by side and customize your coverage. They can also provide expert advice on how to lower your car insurance costs.

  • What are the best car insurance comparison sites?

    Insurify,, and Policygenius are the best websites for comparing car insurance rates. Insurify and Compare show instant quotes and both sites allow users to complete their purchases online or with an agent. While Policygenius may not show instant quotes for all users, clicking on an offer from an insurance company may show an actual quote on the insurer’s site.

    Lead generation sites like ValuePenguin and NerdWallet don’t display any real-time quotes, and could lead to unwanted emails or phone calls.

  • How many car insurance quotes should you get?

    Get at least three car insurance quotes before buying a policy. This helps ensure you find a good deal and gives you a better idea of policy perks that different companies offer. An insurance-comparison site can help you save time by showing you real-time, accurate quotes from a number of insurers.

  • Who has the cheapest car insurance?

    COUNTRY Financial, NJM, and Auto-Owners are the cheapest national car insurance companies for liability coverage, according to Insurify data. But the cheapest option for you depends on many factors, including your driving record, age, gender, and where you live. For example, you may live in an area where a regional insurance company offers cheaper rates than national insurers.

  • What are the best car insurance companies?

    State Farm is the best overall car insurance company for low prices and good customer service, according to Insurify data. The national insurer leads with its competitive rates and high customer satisfaction. It’s also the largest U.S. car insurance company by market share. USAA is also a top car insurance company, providing low rates and good customer service – but you’ll have to be active-duty military, a veteran, or a family member to qualify for coverage through USAA.

  • How can you cut car insurance costs?

    Comparison shopping is the best way to reduce your car insurance costs, as it can help you find the lowest rates and the best coverages for your needs. You can also trim car insurance costs by maintaining a clean driving record, choosing a vehicle that’s less expensive to insure, and opting for a higher deductible if you have full-coverage insurance.

    If you don’t drive much, choosing a pay-per-mile insurer, like Mile Auto, or an on-demand company, like Hugo, could help reduce your car insurance costs.


  1. Insurance Information Institute (Triple-I). "Why did my auto insurance costs go up even when I didn’t file a claim?." Accessed August 8, 2023
  2. Allstate. "What factors may affect your car insurance premium?." Accessed August 8, 2023
Evelyn Pimplaskar
Evelyn PimplaskarEditor-in-Chief, Director of Content

Evelyn Pimplaskar is Insurify’s director of content. With 30-plus years in content creation – including 10 years specializing in personal finance – Evelyn’s done everything from covering volatile local elections as a beat reporter to building fintech content libraries from the ground up.

Before joining Insurify, she was editor-in-chief at Credible, where she launched and developed the lending marketplace’s media partnership’s content initiative and managed the restructuring of the editorial team to enhance content production efficiency. Formerly, as tax editor for Credit Karma, Evelyn built a library of more than 300 educational articles on federal and state taxes, achieving triple-digit year-over-year growth in e-files from organic search.

Her early career included work as a content marketer, vice president and managing officer of a boutique public relations agency, chief copy editor for 14 weekly Forbes publications, reporting for large and mid-sized daily newspapers, and freelancing for the Associated Press.

Evelyn is passionate about creating personal finance content that distills complex topics into relatable, easy-to-understand stories. She believes great content helps empower readers with the information they need to make important personal finance decisions.

Courtney Mikulski
Edited byCourtney MikulskiSenior Editor, Auto
Courtney Mikulski
Courtney MikulskiSenior Editor, Auto
  • 3+ years producing insurance and personal finance content

  • Main architect of the Insurify Quality Score

Courtney’s deep personal finance knowledge extends beyond insurance to credit cards, consumer lending, and banking. She thrives on creating actionable content.

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Mark Friedlander
Reviewed byMark FriedlanderDirector, Corporate Communications
Mark Friedlander
Mark FriedlanderDirector, Corporate Communications
  • Corporate communications director for Insurance Information Institute

  • 20+ years in insurance and communications

As Director, Corporate Communications for Triple-I, Mark serves as the non-profit’s national spokesperson, sharing information and education on a wide array of insurance issues.

Konstantin Halachev
Data reviewed byKonstantin HalachevVice President of Engineering
Headshot of Konstantin Halachev, VP of Engineering at Insurify
Konstantin HalachevVice President of Engineering
  • 7+ years experience in data analysis

  • Ph.D. in Computational Biology

Konstantin has led data teams across multiple industries, including insurance, travel, and biology. He’s led Insurify’s engineering team for more than three years.

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