The General

The General - Car Insurance

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4.8 Rating

2,700 Reviews

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The General Auto Insurance Quotes

StateAverage Monthly Cost
West Virginia$275
North Dakota$118
South Carolina$305
New Hampshire$148
New Mexico$163



Composite Score
Not Rated
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The General Ratings
BrandRatingsUser reviews
Trust Pilot
Trustpilot score: 4.5
TrustScore 4.5


The largest discounts from The General are: Defensive Driver, Good Driver, Multiple Vehicle

Carrier Discounts
Discount %
Defensive Driver
Discount Group
Discount TypeDiscount %
Defensive Driverup to 10%
Good DriverVaries
Multiple VehicleVaries
Home OwnerVaries
Current insuranceVaries
Prior carrierVaries
Anti-lock BrakeVaries
Anti-Theft DeviceVaries
Electronic Stability ControlVaries
Good CreditVaries
Good StudentVaries
Passive RestraintVaries
Continuous CoverageVaries
Driving trainingVaries
Starting your auto quote onlineVaries
No lapse in coverageVaries
Paid in fullVaries
Motor clubVaries
Preferred paymentVaries

Payment methods

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    Automatic Online Payment
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    Credit Card Payment
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    Debit Card Payments
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    Electronic Check
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    Mail Payment
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    Mobile App Payments
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    Multi-Payment Installment Plans
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    Online Payment
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    Person 2 Person Payment
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    Phone Payment
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    Cash Payment
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    Pay Through Your Agent

Features and Services

The General is an auto insurance company that has offered car insurance coverage and exceptional service for over 50 years.

The General offers over-the-phone claim services 24/7 as well as customer support via phone, email, or online live chat. Customers can access their insurance ID card, manage their auto insurance policy, and make payments online or through their mobile app. The General is committed to providing affordable coverage to high-risk drivers who have been denied coverage in the past. 

The General offers low down payments and convenient monthly payments to every policyholder.

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    24/7 service
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    Mobile app
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    Roadside assistance
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    Flexible / convenient payments
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    Low prices for high risk drivers
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    Online account management

Car Insurance Coverage

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Optional Coverage

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    Roadside Assistance
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    SR-22 Coverage

The General Insurance by State

Car Insurance

SR‌-22 Insurance by State

The General Insurance Products

Car Insurance
Life Insurance

FAQs - The General Car Insurance

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Compare The General to GEICO

The General vs GEICO

Company History

The General Automobile Insurance Services, Inc. (The General®) is not an insurance company, but a licensed insurance agency that is a subsidiary of PGC Holdings Corp. (the Permanent General Assurance Corporation), which is, in turn, an affiliate of American Family Insurance. Through its insurance company subsidiaries and their predecessors, PGC has underwritten automobile insurance in many states throughout the country for over 50 years.

Best known to the public for its catchy jingle and charming commercials starring The General mascot and basketball legend Shaquille O'Neal, The General specializes in auto insurance and other insurance products. 

American Family Insurance holds a 3 out of 5 customer satisfaction rating from J.D. Power and Associates. 

The General has a rating of "A" from A.M. Best, which assesses companies' financial strength. 

The General is headquartered in Nashville, Tennessee.

The General Reviews

5 Stars
25 %
4 Stars
11 %
3 Stars
20 %
2 Stars
7 %
1 Star
37 %

Most Positive Review

By John
They have always been helpful and courteous. Very professional and timely.

Most Critical Review

By Carolyn
Terrible company raised my premium to an awful rate. More than my car payment. Customer service awful..

All Reviews

Showing 1 - 10 out of 208 Reviews
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Monica Conner
Very easy to sign up Monthly rates were very fair When everyone else turned me down Too much of a risk with a couple of speeding tickets and an sr 22 All online very convenient Thank you To the General insurance
Steve Thomas
Fast easy service ,with excellent price
virginia mork
insurify was able to get affordable insurance instead of calling each insurance co. at a time which saved me a lot of time. thanks Insurify
This place is horrible you better hope you don’t get into an accident even if it isn’t your fault. I was with this place for a year and they are disgusting their adjusters and appraisers are ridiculous. Look on consumer affairs the list is so long for one star reviews if you’re in a place like Nashville where there are horrible reviews go with progressive or geico because these people aren’t worth your money.
Dont do anything through this company. They dont answer and they give vague answers. I been chasing my claim for over 2 weeks and they have not issued a rental. My car was said to be a total lost and they have put no effort in to make sure im safe on the road. This has a few adjusters that are rude and really dont care what you got going on. I been missing work because of this now whos gonna make up for the missed money.
Tanner Mckinney
I HATE The General Insurance- Horrible company- Terrible Customer Service. The worst choice for auto insurance. They charged me over $200 to reinstate my service and then charged me $200 4 (FOUR!) days later for the next months service. When began, last year I was quoted at $119 per month, but that was a lie. It immediately shot up to over $150. I have spent hours on hold trying to find a reason for my rate increase- spoiler alert, they dont know...They're customer service hotline is useless. They will straight-lie-to-your face because they have no idea whats going on in their own company. Full of criminals. They charge $10 to pay online???!!! If I ever meet Shaq, I will tell him to his face- THE GENERAL is CRIMINAL.
Natalie Jackson
Thomas Carpenter
To all considering going with the general for your auto insurance, and even those that have The General. Jump ship!! They are great if you just need to have insurance to be legal but if and when it comes time to use the coverage you will be sorely disappointed with them. My truck was hit while parked in the parking lot of a store, the person who hit me did not leave any information and I came to my truck to find the entire front right fender, right side of the bumper, right headlight, the cab and door and right side of the front part of the bed damaged, along with a large gouge in my front right tire. When driving the truck I noticed that my alignment was no longer true and was out of whack and the steering wheel slightly cocked to the right and pulling right. When I filed the claim everything was going smoothly I thought, "cool there wont be any issues," as I do pay for uninsured motorist coverage.. well I couldn't have been anymore wrong. When it came time to get the estimate the insurance adjuster told me to go to the link they will email me and that they will assess the damages and give me a quote, also said that I can go to any shop and get one in person. Well now looking back I would NOT have had them do it on the link they sent with just looking at pictures of my truck. They appraised the damages at 904.56!!! There is absolutely no way all that could be that cheap let alone under a thousand dollars. When I took it to two different shops, because by law that is your right, to have the repairs done at any creditable body shop, one appraised it at $4,102 and the other at $3,992. I sent them over the lower of the two and they were not going for it. Mind you the lady I spoke with for my claim, Cassandra, said that they are expecting the damages to be more than what the estimated and that when the shop sends over the info that they will submit a supplemental payment to cover it. Well that did not go that way at all. They turned down the estimate and fought with the body shop and told them that they need to call salvage yards like LKQ for parts and at the last resort to use OE. Well it was three weeks and one day for my truck in the shop before I got it back just today. I had to pay for my $250 deductible (of course) but on top of that since they refused to use LKQ parts and got OE I had to pay half of the cost of the front bumper and skin an additional $438.85 also the refused to replace the head lamp with a black bezel even though that is what the other side is so I got it back with only one headlamp. I got online and had to purchase my headlights myself for another $235. The body shop I took it to tried everything they could do to try and get The General to budge but they started not replying to their emails. The store manager of Bluebonnet Collision reached out to the corporate headquarters and now because of their dealings with The General on my claim the entire Bluebonnet Collision as a whole is no longer accepting any claims from people who cary The General auto insurance. So as I said before, jump ship now before you have to actually use the coverage you have been paying for, or if you are considering The General for a new insurance DON'T DO IT!!
Daniel White
They are so easy to use and are cheaper than anyone else out there.
Deetra Cooper
I just recently got the policy I had insurance with them before and it was not a good experience but I believe in second chances will see how it goes
Showing 1 - 10 out of 208 reviews

The General Car Insurance Information

Insurify Composite Score0
Number of discounts19
Number of reviews208
User Rating2.8

Insurify Rate Comparison Methodology

The car insurance quotes, statistics, and data visualizations on this page are derived from Insurify’s proprietary database of over 4 million car insurance applications from ZIP codes across the United States. Insurify’s data science team performs a comprehensive analysis of the various factors car insurance providers take into account while setting rates to provide readers insight into how car insurance quotes are priced.