American Family

American Family - Car Insurance

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Click here for our full review of American Family car insurance quotes, discounts, and coverages.

As we work together to slow the spread of COVID-19, state insurance commissions and insurance providers are constantly changing regulations and practices surrounding monthly payments, claim payouts, and more. To stay up to date with the latest on auto insurance reimbursements in your area, be sure to check with your state’s insurance commission and your current auto insurance provider.

If your driving habits have changed due to COVID-19, find a new, cheaper, ready-to-buy auto insurance policy on Insurify by comparing dozens of quotes at once.



Composite Score
What is this?
U.S Auto Insurance Shopping Study (2018)
Local AgentBetter than most
Overall SatisfactionBetter than most
Policy OfferingsBetter than most
PricingBetter than most
U.S Auto Insurance Claims Satisfaction Study (2018)
Claim ServicingAbout average
Estimation ProcessAbout average
First Notice of Loss (FNOL)About average
Overall SatisfactionAbout average
Rental ExperienceAbout average
Repair ProcessAbout average
SettlementAbout average
J.D. Power Ratings by Region (out of 1000)
RegionRatingsState Average
Central823About average
North Central820About average
Northwest826Better than most
Southwest819About average
American Family Ratings
BrandRatingsUser reviews
Mobile App (iOS)
Mobile App (Android)
Trust Pilot
Trustpilot score: 3.0
TrustScore 3
J.D. Power Ratings by Region (out of 1000)
Company NameRatings
A.M. BestA
Standard & Poor'sA+


The largest discounts from American Family are: Passive Restraint Discount, Good Student Discount, Student Away at School Discount

Loading Chart
Discount TypeDiscount %
Passive Restraint Discountup to 30%
Good Student Discountup to 25%
Student Away at School Discountup to 25%
Anti-Theft Device Discountup to 25%
Military Discountup to 25%
Senior Adult Discountup to 25%
Multiple Policy Discountup to 15%
Multiple Vehicle Discountup to 13%
Defensive Driver Discountup to 10%
Occupation Discountup to 10%
Low Mileage Discountup to 8%
Loyalty Discountup to 5%
Early Quote Discountup to 5%
Provider Switch Discountup to 5%
Preferred payment discountup to 5%
Paid in full discountup to 5%
Anti-lock Brake Discountup to 5%
Electronic Stability Controlup to 5%
New Graduate Discountup to 5%
Home Owner Discountup to 5%
Travelink Discountup to 5%
Sponsored Marketing Discountup to 5%
Driving Habits Discountup to 5%
Accident Free Discountup to 3%
Paperless documents discountup to 3%
Daytime Running Lights Discountup to 3%
Defensive Driver DiscountVaries
Accident ForgivenessVaries
Anti-Theft Device DiscountVaries
teenSMART DiscountVaries

Payment methods

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    Automatic Online Payment
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    Bank Payment/Direct Deposit
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    Credit Card Payment
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    Debit Card Payments
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    Mail Payment
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    Mobile App Payments
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    Multi-Payment Installment Plans
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    Online Payment
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    Phone Payment

Features and Services

American Family is available for customer support 24 hours a day, 7 days a week, 365 days a year. Policyholders can contact representatives online, over the phone, or in person. 

In addition to its core insurance products, American Family offers additional coverage options such as auto rental reimbursement, which lends you a rental car while yours is in the shop; emergency roadside service; and auto lease/loan protection which covers gap insurance if your car is totaled. 

The MyAmFam mobile app allows insurance customers to access roadside assistance, check payment status, and more.

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    24/7 service
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    Mobile app
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    Roadside assistance
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    Online account management
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    Enhanced towing & substitute coverage
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    Policy bundling discounts

Car Insurance Coverage

Not seeing the state you're looking for? See all states here.

Optional Coverage

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    Roadside Assistance
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    Rental Reimbursement
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    Gap Insurance
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    Emergency Assistance Coverage
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    Accidental Death, Dismemberment, Disability
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    Antique or Collector Car Insurance
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    Umbrella Policy
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    Comprehensive Claim Forgiveness
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    Work Loss Coverage
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    Legal Defense Costs Coverage
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    Emergency Lockout Coverage
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    SR-22 Coverage

American Family provides Uber and Lyft driver insurance in the following states:

American Family Insurance Products

Home Insurance
Life Insurance
Car Insurance
Renters Insurance
Business Insurance
Farm Insurance
Umbrella Insurance
Snowmobile insurance
Motorcycle Insurance
Condo Insurance
Boat Insurance
Flood Insurance
Travel Insurance
ATV Insurance
Health Insurance
RV Insurance
Mobile Home Insurance

FAQs - American Family Car Insurance

How does Insurify work?

Insurify lets you freely compare accurate car insurance quotes and discounts from top national and regional insurance companies in a matter of minutes. You can choose between coverage levels and adjust deductibles to ensure you're not just getting the cheapest policy, but the most appropriate one, too. Users save an average of $489 a year when they buy a new insurance policy through Insurify.

How does Insurify find me the cheapest car insurance quotes?

Think of Insurify as your personalized, online insurance agent. Insurify's platform uses the latest in AI to match you with real, accurate, and bindable car insurance quotes based on your driver history and budget. Insurify is not an insurance company and will not share the information you share on the site with any third party.

How is Insurify different from other insurance quote comparison sites?

Insurify is the top-rated and most-rated insurance comparison website in America. Unlike comparison sites that just take your information and sell it to the highest bidder, Insurify is built on trust and empowerment. No matter your license record, budget, or regional background, Insurify is committed to securing the cheapest and best deals that work for you.

Compare American Family to GEICO

American Family vs GEICO

Company History

With over 90 years of experience and comfortable placement on the Fortune 500, American Family Insurance is a leading insurance provider based in Wisconsin. Its network of insurance companies specialize in vehicle insurance, personal and business insurance (including homeowners insurance), and even added protections like life insurance, health insurance, and identity theft protection. 

Car insurance policies are available in Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin.

American Family holds an A.M. Best financial strength rating of “A” (Excellent). Its customer satisfaction ratings from JD Power amount to 3/5 for overall claims satisfaction. 

Contact Information

Headquarters address: 6000 American Parkway Madison, WI 53783

Phone number: (800) 692-6326


American Family Reviews

5 Stars
37 %
4 Stars
12 %
3 Stars
23 %
2 Stars
9 %
1 Star
19 %

Most Positive Review

By Theresa
They have been honest, personable,and easy to communicate with. Their rates are reasonable and automatic payments are a nice way to pay. I only am planning to switch because the location I'm moving to isn't covered by American Family.

Most Critical Review

By dmack
They base adjuster salaries on steering. In the adjuster performance reviews they have a required goal on steering vehicles to CRP shops and if the vehicles aren't repaired at the AmFam shop the adjuster will received a poor performance rating which ties directly to salary and promotional opportunities. Some adjusters will hang up on customers who are reporting a loss if they don't select a CRP as they don't want their performance rating impacted.

All Reviews

Showing 1 - 10 out of 138 Reviews
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Read reviews that mention

they help me out when nobody else would
We have been satisfied with their service but they are expensive.
When I filled a claim I had no follow up from the claim adjuster. I am still waiting for my deductible to be paid back.
They have horrible customer service and the lack of integrity that my insurance agent has is 0
The customer service
Very good insurance and have been really happy with my agent and was originally the least expensive. Ive had a couple issues with the call center but not enough for me to really care. Looking to switch only because other companies are having lower prices for me now.
Showing 1 - 10 out of 138 reviews

American Family Car Insurance Information

Insurify Composite Score89
Number of discounts30
Number of reviews138
User Rating3.4
A.M. BestA
Standard & Poor'sA+