American Family Car Insurance

3.6 75 reviews
You're shopping in zipcode 79504 Change


InsurifyComposite Score
U.S Auto Insurance Shopping Study (2018)
Options Results
Pricing Better than most
Overall Satisfaction Better than most
Policy Offerings Better than most
Local Agent Better than most
U.S Auto Insurance Claims Satisfaction Study (2018)
Options Results
Estimation Process About average
Claim Servicing About average
First Notice of Loss (FNOL) About average
Repair Process About average
Overall Satisfaction About average
Rental Experience About average
Settlement About average
J.D. Power Ratings by Region (out of 1000)
Region Ratings State Average
Southwest 819 About average
North Central 820 About average
Central 823 About average
Northwest 826 Better than most
American Family Mobile App Ratings
Brand Ratings User reviews
Full Star Full Star Full Star Full Star Half Star 4.7
Full Star Full Star Full Star Full Star Half Star 4.1
Financial Ratings
Company Name Ratings
A.M. Best A+
Standard & Poor's A+
Fitch A+
Moody's Aa3


The largest discounts from American Family are: Passive Restraint Discount, Early Quote Discount, Loyalty Discount

Discount Type Discount %
Passive Restraint Discount up to 30%
Early Quote Discount up to 10%
Loyalty Discount up to 10%
Defensive Driver Discount up to 10%
Good Driver Discount up to 10%
Accident Free Discount up to 5%
TeenSmart Discount Varies
Preferred payment discount Varies
Multiple Policy Discount Varies
Paid in full discount Varies
Paperless documents discount Varies
Family Discount Varies
Driving training discount Varies
Prepay Discount Varies
E-billing Discount Varies
Low Mileage Discount Varies
Organization Discount Varies
Student Away at School Discount Varies
Provider Switch Discount Varies
Multiple Vehicle Discount Varies
Good Student Discount Varies
Youth Driving Discount Varies

Payment Methods

  • Complete Tick Online Payment
  • Complete Tick Automatic Online Payments
  • Complete Tick Phone Payment -IVR
  • Complete Tick Bank Payment/Direct Deposit
  • Complete Tick Mail Payment
  • Complete Tick Electronic Check
  • Complete Tick Credit Card Payment
  • Complete Tick Debit Card Payments

Features and Services

American Family has been offering its customers exceptional service for over 80 years. Their insurance agents are available for customer support 24 hours a day, 7 days a week, 365 days a year online, over the phone, or in person. American Family offers additional coverages such as auto rental reimbursement which lends you a rental car while yours is in the shop, roadside assistance, and auto lease/loan protection which covers gap insurance if your car is totaled.

  • Online account management Online account management
  • Mobile app Mobile app
  • Policy bundling discounts Policy bundling discounts
  • 24/7 service 24/7 service
  • Roadside assistance Roadside assistance

Optional Coverage

  • Complete Tick Road Side Assistance
  • Complete Tick Rental Reimbursment
  • Complete Tick Gap Insurance
  • Complete Tick Emergency Assistance Coverage
  • Complete Tick Accidental Death, Dismemberment, Disability
  • Complete Tick Antique or Collector Car Insurance
  • Complete Tick Umbrella Policy

American Family provides Uber and Lyft driver insurance in the following states:

Online Quoting by State

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Company History

Headquartered in Madison, WI, American Family was founded in 1927. Their goal is to give their "customer's peace of mind by making their insurance experience easy and convenient." They specializes in auto, home, life, umbrella, business, health, and farm & ranch insurance, as well as retirement products, and operate in 19 states.

American Family Reviews

5 Stars
45% Complete
4 Stars
6% Complete
3 Stars
25% Complete
2 Stars
4% Complete
1 Star
18% Complete
Most Positive Review
By Theresa
March 7, 2018

They have been honest, personable,and easy to communicate with. Their rates are reasonable and automatic payments are a nice way to pay. I only am planning to switch because the location I'm moving to isn't covered by American Family.

Most Critical Review
By dmack
July 10, 2018

They base adjuster salaries on steering. In the adjuster performance reviews they have a required goal on steering vehicles to CRP shops and if the vehicles aren't repaired at the AmFam shop the adjuster will received a poor performance rating which ties directly to salary and promotional opportunities. Some adjusters will hang up on customers who are reporting a loss if they don't select a CRP as they don't want their performance rating impacted.