We’re Changing the Way People Buy Insurance

Evelyn Pimplaskar is Insurify’s director of content. With 30-plus years in content creation – including 10 years specializing in personal finance – Evelyn’s done everything from covering volatile local elections as a beat reporter to building fintech content libraries from the ground up.Before joining Insurify, she was editor-in-chief at Credible, where she launched and developed the lending marketplace’s media partnership’s content initiative and managed the restructuring of the editorial team to enhance content production efficiency. Formerly, as tax editor for Credit Karma, Evelyn built a library of more than 300 educational articles on federal and state taxes, achieving triple-digit year-over-year growth in e-files from organic search.Her early career included work as a content marketer, vice president and managing officer of a boutique public relations agency, chief copy editor for 14 weekly Forbes publications, reporting for large and mid-sized daily newspapers, and freelancing for the Associated Press.Evelyn is passionate about creating personal finance content that distills complex topics into relatable, easy-to-understand stories. She believes great content helps empower readers with the information they need to make important personal finance decisions.

Ashley is an experienced personal finance editor who has edited a variety of digital content over the years, including credit cards, insurance, mortgages, personal loans, student loans, and more. She is passionate about helping people learn more about personal finance so that they can empower themselves and achieve their financial goals.Ashley began her career as a journalist, working as a reporter and editor for print and broadcast news outlets. She also has a background in corporate retail communications, where she focused on web content and marketing communications development. Before joining Insurify, Ashley worked as a senior editor at Credible and a copy editor at Credit Karma.When she’s not editing, Ashley volunteers with the local Humane Society, takes trapeze classes (where she daydreams about running away and joining the circus), and hikes the beautiful mountains of Western North Carolina.Ashley earned a bachelor’s degree in journalism and mass communication from Samford University.

John Leach is an insurance content editor who has worked in print and online. He has years of experience in car and home insurance and strives to make these topics easy to understand for everyone. He has a linguistics degree from UC Santa Barbara.

Becky Helzer is an editor at Insurify. She loves helping writers express their ideas clearly and authentically. With a diverse background in editing everything from curriculum and books to magazine articles and blog posts, she’s worked on topics ranging from home finance, insurance, and cloud computing to the best tools for home improvement. A proud graduate of Colorado State University with a degree in technical journalism, Becky lives in Fort Collins, CO, with her husband and their two spoiled rescue dogs.

Matt is a data journalist at Insurify. His journalism background spans 10 years, beginning as a newspaper reporter before moving into online data journalism. While working at the Redding Record Searchlight, Matt’s writing and reporting earned multiple awards from the California News Publishers Association.Since moving into online content, Matt has specialized in personal finance topics. His writing emphasizes data and trends, highlighting takeaways that help consumers make informed decisions. He has been cited as a personal finance expert by the Associated Press. His research has been featured in Business Insider, CNBC, and the Wall Street Journal.Matt holds a B.S. in journalism from the University of Florida and resides in St. Petersburg, Florida. Outside of work, Matt enjoys exploring new cities, reading about history, and grumbling over his fantasy football team.

Lequita Westbrooks is a Senior Editor at Insurify. With extensive experience in writing and editing across industries like insurance, personal finance, higher education, and more, she’s passionate about helping readers understand complex topics so they can make informed financial decisions and save money.Outside of work, Lequita enjoys reading and spending time with her family (and two pups: Bella and Simba).She holds a bachelor’s degree in English from the University of South Florida.

Mark Friedlander is Director, Corporate Communications, at the Insurance Information Institute (Triple-I), a New York-based nonprofit research and education organization focused on providing consumers with a better understanding of insurance. Mark serves as a national spokesperson for the Triple-I, handling a wide array of insurance industry media issues. His responsibilities also include spearheading the association’s hurricane season communications strategy and its member company support and media outreach in Florida, where he is based.Mark’s extensive background includes senior marketing and communications roles at Prudential Financial, HSBC Holdings plc, Arthur Andersen LLP and Main Street America Insurance. He has held leadership positions within several insurance trade organizations, including Board Chair and President at the Insurance Marketing & Communications Association (IMCA), Communications Committee Chair at the Insurance Institute for Business & Home Safety (IBHS), and key roles on the advisory boards of the Independent Insurance Agents & Brokers of America's Trusted Choice® and Agency Best Practices® programs. Mark earned his bachelor’s degree in journalism/public relations at The Ohio State University.Mark has been reviewing articles for Insurify since July 2023.

Dan Roccato enjoyed a successful 20-year career with two of Wall Street’s most prominent investment banks: Merrill Lynch and Morgan Stanley. Advising corporations, pension funds, and institutional investors, Dan served as an executive abroad for several years and traveled extensively to more than 40 countries. He became a recognized expert in global securities services and corporate stock options. In 2006, Roccato founded Quaker Wealth Management, LLC, a registered investment advisory firm. After growing the company to nearly $300 million of client assets in 2019, Dan completed a successful sale of the firm to employees.In 2014, Dan was elected to the board of directors of Delanco Bancorp, a publicly traded company that controls Delanco Federal Savings Bank. During his tenure on the board, the bank was successfully acquired by First Bank in a public transaction. Roccato is a graduate of Rutgers University, University of Pennsylvania, and Drexel University. Now, Dan is a clinical professor of finance at the University of San Diego School of Business, consistently ranking among the top of his peers. Previously, he was an adjunct professor of economics and finance at Rutgers University, where he was named Outstanding Adjunct Professor in 2012. Dan has also taught at Rowan College and lectured at Drexel University. He is a contributing author of the book “International Securities Lending,” published by Macmillan in 1992. Dan has also authored several articles related to investments, capital markets, real estate, and personal finance.Dan is a Fox News Contributor specializing in finance and economic analysis. He also appears regularly on News Nation and a variety of local media outlets.Dan has been reviewing articles for Insurify since July 2023.

Abbey Gallegos is the Director of Business Development at Stere.io, a technology company specializing in Capacity APIs. She was drawn to this line of work by a desire to help people navigate and understand their policies and provide them with security and clarity around risk exposures. With over 30 years of experience in the insurance industry, Gallegos has enjoyed being a part of a bigger picture by adding value to the insurtech industry in her different capacities. She learned to value her colleagues who freely shared their knowledge with her, which is why she now does the same as an advisor for various start-ups and as a board member for non-profit organizations.