Barriers to EV adoption
The EV market is rapidly growing, but consumers, dealerships, and infrastructure aren’t completely prepared for the shift. New EVs will likely make up 40% of the market share by 2030, putting the total number of EVs on the road at 28.3 million, predicts S&P Global Mobility.[6] U.S. charging infrastructure is not robust enough to support the maturing market.
The U.S. has 126,500 Level 2 charging stations, which can charge an EV in about five hours. Level 3 chargers, which can charge new EVs to 80% in 15 to 20 minutes, are harder to find, with fewer than 13,500 stations nationwide. To support the growing EV market, the U.S. needs to add 700,000 Level 2 and 70,000 Level 3 chargers by 2025, S&P Global Mobility estimates.
Dealerships pose another barrier to EV adoption. Nearly 10% of franchised dealers surveyed by Cox Automotive said they weren’t at all prepared to service EVs, and 9% said they didn’t feel prepared to sell them. The preparedness gap may come from a lack of EV education, with 63% of dealers reporting they were slightly or not at all familiar with battery health diagnostic tools.
Even if dealers feel prepared to sell and service EVs, a staggering two-thirds of American dealerships don’t have electric cars in stock, according to a nationwide survey by the Sierra Club. However, EV inventory increased 271% since September 2022, averaging 89 days of supply year to date, according to Cox Automotive.
A lack of affordable options may be the greatest barrier to EV adoption, with a cumulative 70% of respondents citing expensive vehicle prices and battery replacement costs as deterrents in a recent Cox Automotive survey. Most EV owners had an average household income between $125,000 and $150,000 in 2019, according to a Transportation Energy Initiative report.[7]
Solving the cost barrier isn’t as simple as lowering the transaction price of EVs. Lower-income residential areas need more low-cost charging infrastructure.[8] EV incentives are also generally received post-purchase, limiting options for low-income buyers.