Farmers vs. Liberty Mutual: Which Is the Best? (2024)

The variety of coverage options and discounts from Farmers make it the better car insurance option.

Katie Powers
Written byKatie Powers
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Katie PowersAuto and Life Insurance Editor
  • Licensed auto and home insurance agent

  • 3+ years experience in insurance and personal finance editing

Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

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Elizabeth Rivelli
Elizabeth Rivelli
  • 5+ years writing insurance and personal finance topics

  • Auto, home, health, and life insurance expertise

Elizabeth has extensive insurance industry experience, having written for Insureon, Rate Retriever, and Insurify. She’s also finance and insurance editor for Car and Driver.

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Konstantin Halachev
Data reviewed byKonstantin Halachev
Headshot of Konstantin Halachev, VP of Engineering at Insurify
Konstantin HalachevVice President of Engineering
  • 7+ years experience in data analysis

  • Ph.D. in Computational Biology

Konstantin has led data teams across multiple industries, including insurance, travel, and biology. He’s led Insurify’s engineering team for more than three years.

Updated May 23, 2024

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Farmers and Liberty Mutual are two of the biggest car insurance companies in the United States by market share.[1] Both insurers have an impressive coverage selection, but Farmers has higher customer satisfaction from policyholders. Liberty Mutual has lower average rates, making it the more affordable option for some drivers.

Before getting a policy from Farmers or Liberty Mutual, it’s important to compare quotes from these companies as well as customer satisfaction, discounts, coverages, and financial strength. Shopping around for coverage will help you find the best insurance option for an affordable price.

Here’s what you need to know about coverage from Farmers and Liberty Mutual.

Quick Facts
  • Farmers has more additional coverage options than Liberty Mutual.

  • Both companies offer a telematics-based safe driver app.

  • Liberty Mutual sells gap insurance, but Farmers doesn’t.

Farmers vs. Liberty Mutual: The verdict

Overall, Farmers is a better car insurance company than Farmers thanks to higher customer satisfaction and a variety of coverage options. While Liberty Mutual has lower average premiums, Farmers has more discounts for customers to benefit from.

If you’re looking to customize your car insurance policy, both car insurance companies provide a wide range of options, like accident forgiveness, rental reimbursement, and new-car replacement coverage.

Compare the two auto insurers below.

FactorFarmersLiberty Mutual
Insurify Quality (IQ) Score4.23.9
J.D. Power customer satisfaction score802 out of 1,000799 out of 1,000
Average quote: liability only$110$99
Number of available discounts2213
Number of states where it operates5050
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.
  • Our editorial team spent 350 hours developing the Insurify Quality (IQ) Score and scoring insurance companies. The IQ Score objectively analyzes and calculates a score for insurers using more than 15 crucial criteria. Criteria are weighted by importance to the consumer — factors such as customer reviews and affordability influence the score more than availability and third-party ratings.

    We rate each company on a 1 to 5 scale based on five categories: financial ratings, customer satisfaction, affordability, customer support and transparency, and availability. We update ratings once a year or as more recent information becomes available.

    • Third-party financial ratings: We use data from AM Best, S&P, Moody's, and more to compare insurance companies’ credit and ability to pay out future claims.
    • Customer satisfaction: To calculate this score, Insurify analyzed more than 20,000 customer reviews across 155 car insurance companies. We also considered third-party ratings from J.D. Power, the National Association of Insurance Commissioners, and Trustpilot.
    • Affordability: Our data scientists analyzed more than 90 million real-time auto insurance rates from our partners across the United States, as well as available discounts, to calculate an affordability score.
    • Customer support and transparency: This measures coverage options, ease of claims filing, and the insurer's transparency surrounding discounts, coverages, and claims process.
    • Availability and reach: Insurify identified the number of states in which insurers offer coverage and company size by market share to score availability and reach.

Farmers

Farmers Insurance is the seventh-largest U.S. car insurance company, with 4.55% of the total market share. The company has an AM Best financial strength rating of A (Excellent), which indicates an ability to pay out claims. Policyholders can benefit from more than two dozen discounts, depending on where in the country they live.

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IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-five scale. The Insurify editorial team researches insurer data to determine the final scores.
4.2
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
815
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$110/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$247/mo

The seventh largest insurer in the U.S., Farmers has been in business for more than 100 years. The company offers about 30 different types of insurance, including auto, home, renters, flood, earthquake, life, and business insurance. Farmers offers numerous discounts, including for multiple cars, safe driving, anti-theft equipment, and bundling. Swiss insurer Zurich Insurance owns Farmers. With an A rating from A.M. Best for financial stability, Farmers has mixed online reviews from customers, and about four times as many complaints as expected in the National Association of Insurance Commissioners Customer Complaint Index.

Pros
  • Many discounts

  • Robust roadside assistance program

Cons
  • Lower customer satisfaction

  • Tends to have higher premiums than some competitors

Read our Farmers review
Gerald - May 22, 2024
Verified

No Loyalty

There's no loyalty to longtime customers.

Don - May 21, 2024
Verified

Offered various options for all my insurable items. The best personal service I have ever had!

5-star service, but the prices are steep.

Donald - May 21, 2024
Verified

Too High Rates by Farmers Insurance

They keep increasing the rates on my policy for no apparent reason, which is terrible.

Liberty Mutual

Liberty Mutual Insurance is the sixth-largest U.S. car insurance company, capturing a 4.95% total market share. The company offers more than a dozen available discounts and low average rates. Liberty Mutual earned an AM Best financial strength rating of A (Excellent) and ranked highly in the J.D. Power 2023 U.S. Auto Claims Satisfaction Study.

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IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-five scale. The Insurify editorial team researches insurer data to determine the final scores.
3.9
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
819
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$99/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$212/mo

In business for more than 100 years, Liberty Mutual offers auto, homeowners, condo, renters, flood, life and other insurance products. Policyholders have access to numerous discounts, including bundling, good student, military, student-away-at-school, claims-free, violation-free, and multi-car discounts. Liberty Mutual has an A rating for financial strength from A.M. Best and an A+ rating from the Better Business Bureau. However, the company has three times the expected rate of complaints in the National Association of Insurance Commissioner’s Consumer Complaints Index, and low ratings on consumer review sites Trustpilot and Sitejabber.

Pros
  • Wide range of available discounts

  • Accident forgiveness available

Cons
  • Many negative reviews and customer complaints

  • Premiums are relatively high compared to industry average

Read our Liberty Mutual review
Kathryn - May 21, 2024
Verified

Liberty Mutual Insurance Issue

I couldn't bundle home and car insurance because their app was not functioning on my phone.

Sherry - May 21, 2024
Verified

Quick Payment, But Higher Rates

They pay quickly, but then they raise your rates.

Tom - May 20, 2024
Verified

Fair

They raised my rates by $500 last year. I'm 64 years old, I thought my rates would go down.

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Farmers Signal vs. Liberty Mutual RightTrack

Farmers and Liberty Mutual both offer a telematics-based safe driver rewards program. A mobile app tracks your driving behaviors during trips, such as acceleration, brake force, phone use, and nighttime driving. If you demonstrate safe driving behaviors, you can qualify for a discounted premium.

With Liberty Mutual RightTrack, you can automatically save 10% by enrolling and up to an additional 30% for driving safely. You must use the app for at least 90 days before you qualify for the safe driving discount.

The Signal program from Farmers doesn’t have a discount for signing up, and it doesn’t advertise the maximum savings for safe driving on its website. However, for every month you drive safely and earn a score of 80% or better, Farmers enters you into a drawing for rewards worth up to $100.

Farmers vs. Liberty Mutual: Which is the cheapest? 

Liberty Mutual has cheaper rates than Farmers, based on Insurify data. Liberty Mutual policyholders pay an average of $99 per month for liability insurance and $212 for full-coverage insurance.

To compare, the average cost of coverage from Farmers is $110 per month for liability insurance and $247 for full coverage.

However, the cost of car insurance ultimately varies depending on the driver. Besides the insurance company, some factors affecting your premium include location, age, driving record, credit score, and vehicle type.[2]

Liberty Mutual: Cheapest for drivers with a clean driving record

For drivers with a clean record free of tickets, accidents, and other violations, Liberty Mutual has lower car insurance premiums on average. People without prior driving incidents generally pay the lowest car insurance rates.

Driver TypeFarmersLiberty Mutual
Clean driving record$110$99
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

Liberty Mutual: Cheapest for drivers with a speeding ticket 

Liberty Mutual has cheaper average car insurance rates for drivers with a past speeding ticket compared to Farmers. Auto insurers view past speeding tickets as an indicator of higher risk.

Driver TypeFarmersLiberty Mutual
Drivers with a speeding ticket$126$142
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

Liberty Mutual: Cheapest for teen drivers

For teenagers and other young drivers, Liberty Mutual has cheaper average car insurance rates. Teenagers typically pay the highest rates by age group due to their lack of driving experience.

Driver TypeFarmersLiberty Mutual
18-year-old$189$190
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

Liberty Mutual: Cheapest for drivers with bad credit

Liberty Mutual has lower rates for customers with bad credit. Drivers with good or excellent credit history typically pay lower rates than people with poor credit.

Driver TypeFarmersLiberty Mutual
Drivers with bad credit$121$119
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

Liberty Mutual: Cheapest for senior drivers

Senior drivers can find cheaper average car insurance rates with Liberty Mutual. After benefiting from low rates during middle age, senior drivers may face a slight increase in rates due to aging-related risk factors.

Driver TypeFarmersLiberty Mutual
Senior drivers$80$74
Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile.

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Compare coverages: Farmers vs. Liberty Mutual

Farmers and Liberty Mutual both offer excellent insurance coverage overall. These companies sell all the standard car insurance policies, with common coverages like bodily injury liability, property damage liability, personal injury protection, medical payments, uninsured/underinsured motorist, collision, and comprehensive insurance.

Both companies offer a robust selection of endorsements, though specifics vary by company. For example, Liberty Mutual has gap insurance, and Farmers offers a rideshare endorsement.

See how the two companies compare in terms of add-ons below.

CoverageFarmersLiberty Mutual
Gap insuranceNoYes
Rental reimbursementYesYes
Roadside assistanceYesYes
OEM coverageYesYes
Rideshare insuranceYesNo
New-car replacementYesYes
Accident forgivenessYesYes

Compare discounts: Farmers vs. Liberty Mutual

Farmers offers a much bigger selection of discounts, but many of the discounts vary by state. If you’re interested in getting a policy from Farmers, it’s a good idea to speak with an agent about the discounts you might qualify for based on your location and driving profile. Liberty Mutual also has more than a dozen discounts available for policyholders.

Compare available car insurance discounts that Farmers and Liberty Mutual offer below.

DiscountFarmersLiberty Mutual
Clean driving recordYesYes
Defensive driving courseYesNo
Multi-policyYesYes
Multi-carYesYes
Low mileageNoNo
Telematics (safe driving app)YesYes
Anti-theft deviceYesNo
New-carNoNo
MilitaryYesYes
Good studentYesYes
LoyaltyNoNo
Auto payYesYes
Student away at schoolYesYes
HomeownerYesYes
Alternative fuelYesNo

Farmers vs. Liberty Mutual FAQs

Deciding on the right insurer for your coverage needs can feel overwhelming. If you’re comparing coverage options from Liberty Mutual and Farmers car insurance, this information might help guide you in your decision. 

  • Are Farmers Insurance and Liberty Mutual the same company?

    No. Farmers Insurance and Liberty Mutual aren’t the same company. They’re two independent insurance companies that sell a variety of insurance products, including auto insurance and home insurance. Both Farmers and Liberty Mutual underwrite their own car insurance policies.

  • Does Farmers Insurance have a good reputation?

    Farmers is one of the largest car insurance companies on the market, and it has a good reputation overall. However, it has high average rates and poor customer satisfaction ratings.

    Farmers has more complaints than expected for its size, according to the National Association of Insurance Commissioners (NAIC). It also earned a below-average ranking for overall customer satisfaction in most regions in J.D. Power’s 2023 U.S. Auto Insurance Study.

  • Which insurers are cheaper than Liberty Mutual?

    Several highly rated car insurance companies offer cheaper rates than Liberty Mutual. Allstate, GEICO, Auto-Owners, Progressive, USAA, and State Farm are some of the insurers with lower average rates than Liberty Mutual, according to Insurify data.

    However, your car insurance premium will also depend on personal factors like your location, ZIP code, age, driving record, and credit score.

Methodology

Insurify data scientists analyzed more than 90 million quotes served to car insurance applicants in Insurify’s proprietary database to calculate the premium averages displayed on this page. These premiums are real quotes that come directly from Insurify’s 50+ partner insurance companies in all 50 states and Washington, D.C. Quote averages represent the median price for a quote across the given coverage level, driver subset, and geographic area.

Unless otherwise specified, quoted rates reflect the average cost for drivers between 20 and 70 years old with a clean driving record and average or better credit (a credit score of 600 or higher).

Liability-only premium averages correspond to policies with the following coverage limits:

  • Bodily injury limits between state-minimum rates and $50,000 per person, $100,000 per accident
  • Property damage limits between $10,000 and $50,000
  • No additional coverage
Full-coverage premium averages correspond to the same bodily injury and property damage limits in addition to:
  • Comprehensive coverage with a $1,000 deductible
  • Collision coverage with a $1,000 deductible

Quotes for Allstate, Farmers, GEICO, State Farm, and USAA are estimates based on Quadrant Information Services’ database of auto insurance rates.

Sources

  1. National Association of Insurance Commissioners. "2022 Property and Casualty Market Share."
  2. Insurance Information Institute. "What determines the price of an auto insurance policy?."
Katie Powers
Katie PowersAuto and Life Insurance Editor

Katie Powers is an insurance writer at Insurify with a producer’s license for property and casualty insurance in Massachusetts and expertise in personal finance and auto insurance topics. She strives to help consumers make better financial decisions. Prior to joining Insurify, she completed her undergraduate and graduate degrees at Emerson College. Her work has been published in St. Louis Magazine, the Boston Globe, and elsewhere. Connect with Katie on LinkedIn.

Elizabeth Rivelli
Elizabeth Rivelli
  • 5+ years writing insurance and personal finance topics

  • Auto, home, health, and life insurance expertise

Elizabeth has extensive insurance industry experience, having written for Insureon, Rate Retriever, and Insurify. She’s also finance and insurance editor for Car and Driver.

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Konstantin Halachev
Data reviewed byKonstantin HalachevVice President of Engineering
Headshot of Konstantin Halachev, VP of Engineering at Insurify
Konstantin HalachevVice President of Engineering
  • 7+ years experience in data analysis

  • Ph.D. in Computational Biology

Konstantin has led data teams across multiple industries, including insurance, travel, and biology. He’s led Insurify’s engineering team for more than three years.

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