How many options are enough to know you’ve got the best price on insurance? is an auto insurance comparison website for car, homeowners, life, health, motorcycle, small business, and travel insurance quotes. Founded in 2013, it currently compares from a small group of insurance carriers, many of which you’ve likely never heard of. The hope is that these lesser-known companies offer a competitive rate to the larger national brands.

While headquartered in Virginia, is has a parent company, Admiral Group, plc, hailing from the United Kingdom. A sister site,, has been doing similar work in the U.K. for the past 17 years.

How does work?

When it comes to car insurance, gathers expected personal information about you, your driving history, and your vehicle. You will also be asked about your current insurance provider and coverage. While there are more questions on the intake than other comparison sites, the form is easy to navigate.

After filling out the form, the site takes 30 seconds to gather data (there’s a countdown clock). Afterward, a list of insurance companies and quotes appear. These can be toggled between “Pay in full,” “Pay monthly,” or “All results.” To change coverage options, you will be required to resubmit your form. And wait another 30 seconds for car insurance quotes.

When I tried them out, I was given quotes from four car insurance companies, which seems to be a reasonably standard result according to reviews. These were reasonable and competitive with my current insurer. However, four quotes seem a bit limited to me. (Especially when, in less time, I can access up to twenty quotes and compare them side by side on Insurify.)

Each option will either allow you to complete checkout online or get in touch with an advisor to finalize your insurance policy. And, important information—like a discount that’s available but not calculated into the price (why? I don’t know)—appears in a little box just under the quote. Reviews: Here’s what customers are saying… has gotten many good customer reviews over the last six years. Nearly all of them focus on auto insurance. On eKomi, it received 4.6 out of 5 stars, with 90 percent of reviews in the positive. While the reviews were short, many noted that the site was “easy,” “fast,” and helped people find inexpensive coverage.

The Better Business Bureau and Yelp tell a similar story. At BBB, gets an A+ rating; however, there are still no reviews. One customer has filed a complaint claiming that, after using the site, they’ve received numerous calls. The reviewer doesn’t say as much but implies that these calls are for solicitation.

Now, this may be admittedly nitpicky, but I’d like to take a moment to consider the negative review on and the subsequent response.

Okay, so Paul P. may have a luxury car. Or he may have a standard car model with a “limited” option. Something super normal. The response from the representative may be helpful in the end, but what’s with the snarky reference to a Lamborghini? Also, is someone who has one going to take time out of their day to comparison shop, much less leave a review on Yelp?

My point is, what does this say about the culture of customer service at

Lastly, on TrustPilot, has received very little attention, with one review in total. Unfortunately, it isn’t a positive review.

Overall, it seems that customers are getting a small handful of quotes. For some, this is enough to feel satisfied with their purchase. For others who know that more options exist, it isn’t quite enough to feel sure that the best rate was uncovered.

This table shows’s official Insurify Composite Rating, based on a combination of reviews from aggregator sites:

SiteCustomer RatingNumber of Reviews
Total Score4.03 / 51390
Clearsurance3.95 / 51203
eKomi4.6 / 5146
HighYa4.3 / 531
SiteJabber5 / 56
Yelp3.5 / 53
TrustPilot3.05 / 51 is rated 4.03 out of 5 based on 1390 reviews.

Your car insurance comparison shopping journey doesn’t have to end with

Insurify is the most comprehensive and most positively customer-reviewed insurance quote comparison site out there. In a matter of minutes, you can receive up to 10+ accurate, bindable quotes from top national and regional insurance companies. You can toggle between coverage options and unlock discounts for which you didn’t even know you qualified.

Comparison shopping is all about options. Take a few minutes for a free, no-obligation, full list of quotes from Insurify, and see how much you can be saving on your auto policy…whether it’s a few bucks or hundreds!

More about was founded by Andrew Rose and has received financial backing from Admiral Group, MAPFRE, and White Mountains Insurance Group, the company that formerly owned Esurance.

Articles about have been published online in the Insurance Journal, The Fiscal Times, and Bloomberg Businessweek.

Contact Information

Headquarters140 East Shore Drive Ste 300 Glen Allen, VA 23059
Phone number1 (804) 887-5720
Updated January 8, 2021

J.J. Starr is a health and finance copywriter who enjoys helping readers find the information they need. In addition to her background in banking and financial advising, she is also a poet with an MFA from New York University. She lives in Amherst, Massachusetts. You can learn more at