LendingTree Reviews: Is LendingTree Legitimate?

Danny Smith
Written byDanny Smith
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Danny SmithHome and Pet Insurance Editor
  • P&C license candidate in Massachusetts

  • 4+ years in content creation and marketing

As Insurify’s home and pet insurance editor, Danny also specializes in auto insurance. His goal is to help consumers navigate the complex world of insurance buying.

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Tanveen Vohra
Edited byTanveen Vohra
Tanveen Vohra
Tanveen VohraManager of Content and Communications
  • Property and casualty insurance specialist

  • 4+ years creating insurance content

Tanveen manages Insurify's data insights, annual home and auto insurance reports, and media communications. She’s regularly featured in media interviews on insurance topics.

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Updated June 15, 2022

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At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.

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Comparing auto insurance quotes online can be challenging. Which tools are legit? Are the quotes even accurate? Will I get hounded by salespeople? It’s these things that can separate the average shopping tools from the great ones.

Many sites offer quote-comparison tools, but not all are created equal. How does LendingTree’s tool compare to other well-known sites like NerdWallet, Insurify, and Gabi? Let’s find out.

Quick Facts
  • LendingTree is an online marketplace that connects customers to lenders.

  • LendingTree also has an insurance comparison tool: QuoteWizard.

  • Trustworthy quote-comparison sites will never share your data or information.

What is LendingTree?

What is Lending Tree?

LendingTree is an online marketplace that allows borrowers to connect with various lenders for personal loans, home equity loans, mortgages, and more. It also offers an insurance comparison tool through QuoteWizard that claims to match you with car insurance quotes.

LendingTree has one of the largest networks of lenders in the nation. In addition to being a loan marketplace, it provides educational resources that help users understand loan terms and meet financial goals like finding a credit card, improving bad credit, understanding home equity loans, applying for business loans, and paying off student loans.

How does LendingTree work?

LendingTree offers comparison tools for multiple products and presents the options clearly on its homepage. To get to the insurance quote-comparison tool, you’ll first need to navigate to the insurance section.

LendingTree home page

This review focuses on the car insurance comparison tool, so you’ll select the Auto Insurance icon and LendingTree will direct you to QuoteWizard. You can click the Insurance Bundles icon to bundle auto and other insurance for a discount. If you choose not to bundle initially, QuoteWizard will ask if you want to bundle later in the process.

More: Auto and Home Insurance Quotes

LendingTree quote-comparison tool

You’ll start by entering your zip code and age, then QuoteWizard will prompt you to answer a series of questions about your car and driving history, followed by various personal questions about your job, marital status, and education.

Finally, you will need to provide your name, address, phone number, and email address. After all this, QuoteWizard only showed me one quote, which was actually an advertisement for Progressive. When I clicked View My Rate, QuoteWizard redirected me to Progressive’s site where I was prompted to enter the same information all over again.

LendingTree's QuoteWizard tool results

A few minutes later, I received a call from a QuoteWizard representative, who connected me to a licensed insurance agent from Everquote. In order to receive real quotes, I had to speak with the agent and provide more personal and driving information. The site was not upfront about the fact that I would be receiving a phone call after using the tool.

Ultimately, the LendingTree/QuoteWizard experience didn’t yield any real quotes. The experience gave me very little to show in exchange for my valuable personal data.

More: Car insurance quotes

More: Cheap car insurance

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LendingTree Reviews: Here's what customers are saying…

LendingTree has mostly good customer reviews and holds a 4.6/5 rating on Trustpilot based on 11,013 submissions, but only has a 1.4/5 rating on Better Business Bureau based on 95 submissions. A common theme in the reviews is that many customers complain about receiving phone calls from other lenders.

LendingTree positive customer review

LendingTree positive review warning about phone calls

QuoteWizard, which is owned by LendingTree, has very poor reviews. It sits at just one star out of five on Better Business Bureau based on 42 reviews. There are quite a few complaints on both Trustpilot and BBB, mostly having to do with QuoteWizard contacting customers without their consent—sometimes repeatedly.

LendingTree negative review about phone calls

LendingTree negative customer review

LendingTree vs. Insurify: The Facts

The main difference between Insurify and LendingTree is each company’s primary focus. Insurify focuses entirely on insurance, while LendingTree concentrates primarily on loans. Its quote-comparison tool, QuoteWizard, provides no real quotes, whereas Insurify provides multiple real quotes all without leaving the site.

The reason QuoteWizard provides no real quotes is because it’s a lead generation site, which means it takes your personal data and sells it to other agencies. Insurify does nothing of the sort. It provides an immersive experience, where at any point in the process, you can edit your information and see the quotes change in real-time.

LendingTree vs. Gabi

Gabi has a tool similar to LendingTree’s QuoteWizard, which lets you compare auto insurance rates from top insurance companies. However, in addition to providing auto insurance quotes, Gabi has tools that help you compare homeowners, renters, landlords, and umbrella insurance to find the lowest rates.

However, outside of the quote-comparison tools, the two sites are quite different. Gabi is geared towards helping users find better insurance coverage, whereas LendingTree aims to help customers with getting better loan rates, taking out personal loans, understanding the loan application process, and navigating loan offers.

LendingTree vs. NerdWallet

NerdWallet and LendingTree are similar in that neither site’s primary purpose is to compare insurance quotes. NerdWallet focuses mostly on financial services like debt consolidation, handling a refinance, and keeping good credit, while LendingTree concentrates on topics like loan options, mortgage lenders, and interest rates.

Both offer quote-comparison tools but refer you to other sites to complete the process. NerdWallet redirects users to insure.com and LendingTree takes users to QuoteWizard. Neither tool provides real quotes to users, only advertisements that lead to insurance companies’ sites.

How to Save on Car Insurance

Saving on car insurance is easy if you know where to look. Insurify is the leading tool for comparing car insurance quickly and easily online. In just minutes, Insurify shows you top quotes from national and local providers without redirecting you to another site.

You can also get lower rates by bundling policies, improving your credit score, raising your deductible, or even refinancing your car loan.

More about LendingTree

LendingTree is a market lead generator that connects lenders with interested buyers, be that auto loans, reverse mortgages, or student loans. It also offers comparison-shopping services for vehicles and educational programs. Founded in 1996 and headquartered in Charlotte, North Carolina, LendingTree serves more than 65 million customers.

Based in Seattle, Washington, QuoteWizard was founded in 2006 and acquired by LendingTree in October 2018. In addition to driving users to insurance companies’ websites, the company provides leads to agents and providers, as well as phone transfers of customers into provider call centers.

Contact Information

  • Phone: 1 (800) 555-8733

  • Email: customercare@lendingtree.com

  • Unsubscribe from calls: www.lendingtree.com/legal/do-not-call/

  • Address: 11115 Rushmore Drive, Charlotte, North Carolina 28277

Frequently Asked Questions

  • Is LendingTree legit and safe to use?

    Yes, LendingTree and its insurance comparison calculator, QuoteWizard, are safe to use. However, QuoteWizard doesn’t return any actual insurance quotes. When using its loan calculator, LendingTree will never ask for your bank account information but does ask you for the last four digits of your social security number and about your credit history.

  • What types of insurance can LendingTree compare?

    LendingTree claims it offers quotes on auto, home, and life through QuoteWizard. However, the experience typically yields ads without prices, as opposed to legitimate quotes.

  • What are the differences between LendingTree and Insurify?

    While LendingTree’s QuoteWizard simply redirects you to insurer’s websites, Insurify lets you compare insurance quotes from both large and lesser-known insurance options in minutes all without leaving the site.

Compare Car Insurance Quotes Instantly

Secure. Free. Easy-to-use.
Based on 3,806+ reviews
Shopper Approved
ProgressiveLiberty MutualTravelers


Insurify data scientists analyzed more than 90 million quotes served to car insurance applicants in Insurify’s proprietary database to calculate the premium averages displayed on this page. These premiums are real quotes that come directly from Insurify’s 50+ partner insurance companies in all 50 states and Washington, D.C. Quote averages represent the median price for a quote across the given coverage level, driver subset, and geographic area.

Unless otherwise specified, quoted rates reflect the average cost for drivers between 20 and 70 years old with a clean driving record and average or better credit (a credit score of 600 or higher).

Liability-only premium averages correspond to policies with the following coverage limits:

  • Bodily injury limits between state-minimum rates and $50,000 per person, $100,000 per accident
  • Property damage limits between $10,000 and $50,000
  • No additional coverage
Full-coverage premium averages correspond to the same bodily injury and property damage limits in addition to:
  • Comprehensive coverage with a $1,000 deductible
  • Collision coverage with a $1,000 deductible

Quotes for Allstate, Farmers, GEICO, State Farm, and USAA are estimates based on Quadrant Information Services’ database of auto insurance rates.

Danny Smith
Danny SmithHome and Pet Insurance Editor

Danny is an insurance writer at Insurify. Specializing in auto insurance, he works to help drivers navigate the complicated world of insurance to find the best possible policy. He received a bachelor's degree from the University of Massachusetts Amherst. You can connect with Danny on LinkedIn.

Tanveen Vohra
Edited byTanveen VohraManager of Content and Communications
Tanveen Vohra
Tanveen VohraManager of Content and Communications
  • Property and casualty insurance specialist

  • 4+ years creating insurance content

Tanveen manages Insurify's data insights, annual home and auto insurance reports, and media communications. She’s regularly featured in media interviews on insurance topics.

Featured in

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