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Best Car Insurance in Alaska (2026)

State Farm, Progressive, and USAA offer the best car insurance in Alaska.

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Taylor Milam-Samuel
Taylor Milam-Samuel Insurance Writer
  • 8+ years writing for major outlets, including MarketWatch and Business Insider

  • Master’s in Education

Taylor Mlam-Samuel is a personal finance writer and credentialed educator. When she’s not helping readers better save and spend money, she can be found teaching.

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Sara Getman
Edited bySara Getman
Sara Getman
Sara GetmanAssociate Editor

Sara Getman is an Associate Editor at Insurify and has been with the company since 2022. Prior to joining Insurify, Sara completed her undergraduate degree in English Literature at Simmons University in Boston. At Simmons, she was the Editor-in-Chief for Sidelines Magazine (a literary and art publication), and wrote creative non-fiction.

Outside of work, Sara is an avid reader, and loves rock climbing, yoga, and crocheting.

Daniel Roccato
Reviewed byDaniel Roccato
Headshot of industry expert Daniel Roccato
Daniel RoccatoAdvisor
  • 30+ years in financial services

  • Clinical Professor of Finance, University of San Diego

Dan is a well-recognized and widely quoted financial services expert, regularly appearing in a variety of national and local media as a subject matter expert.

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Shopping for car insurance can be tricky since every driver has unique priorities and different budgets. But the good news is that drivers in Alaska have options. After analyzing cost, coverage, discounts, and customer satisfaction for 50 insurers, we found the best car insurance companies in Alaska.

Here’s what Alaskans need to know about finding the best car insurance.

Best car insurance companies in Alaska

The best car insurance company in Alaska depends on your priorities and the type of coverage you want. The following insurers stand out as the strongest options in different categories.

State Farm: Best overall

User Reviews
4.0
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
9.3 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$80/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$126/mo
4.0
Best choice in AlaskaBased on 15,386 verified driver reviews and ratings
How drivers feel about State Farm

Customers appreciate the insurer’s excellent customer service and personal attention but dislike the high prices and frequent rate increases. They also express frustration with the claims process.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Customer service
Competitive rates
Discounts for safe drivers
How drivers feel about State Farm

Customers appreciate the insurer’s excellent customer service and personal attention but dislike the high prices and frequent rate increases. They also express frustration with the claims process.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Customer service
Competitive rates
Discounts for safe drivers
Showing 6 reviews from Alaska drivers - See all 7,103 State Farm reviews
Sharon
Verified Review
Excellent
Reviewed in Alaska on February 10, 2026
I really like State Farm, although I’m paying more than I would like to for a 2013.
Eric
Verified Review
Fast and easy to get new policies coming from Allstate after 40 years. Better price for equal coverage. Would like to see a better rate for seniors that drive less than 8K miles a year with forever clean driving records!
Reviewed in Alaska on February 7, 2026
Fast and easy to get new policies coming from Allstate after 40 years. Better price for equal coverage. Would like to see a better rate for seniors that drive less than 8K miles a year with forever clean driving records!
Gerald
Verified Review
Keep them confused
Reviewed in Alaska on July 15, 2025
Everyone says they have the best rates for seniors, but they keep shoving more paperwork at you, and it’s very frustrating.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
NR
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
0.84
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A++
Why we picked this company

Low rates, unique coverage options, plenty of discounts, and solid customer service make State Farm the best overall choice for drivers in Alaska. Its website is user-friendly, and the mobile app is highly rated. Getting a quote is easy — you can get one online or with a local agent.

Pros
  • Coverage for different types of vehicles, including boats and RVs

  • High J.D. Power customer satisfaction ratings

  • Offers rideshare coverage and travel expense reimbursement

Cons
  • Doesn’t offer gap insurance

  • No loyalty discount

  • Accident forgiveness not available

Progressive: Best for discounts

A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A+
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
8.7 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$97/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$161/mo
How drivers feel about Progressive

Customers appreciate the insurer’s good customer service and initial affordability but dislike the consistent price increases and complex claims process.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Competitive rates
Easy buying process
Telematics program
How drivers feel about Progressive

Customers appreciate the insurer’s good customer service and initial affordability but dislike the consistent price increases and complex claims process.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Competitive rates
Easy buying process
Telematics program
Showing recent national reviews - See all 8,069 Progressive reviews
William
Verified Review
Not Reflective of Actual Information
Reviewed in South Carolina on February 24, 2026
Better customer service. Agent knowledge is much better than Progressive.
Alan
Verified Review
Good experience, but no claims
Reviewed in Tennessee on February 24, 2026
No problems so far, but no claims either. There are cheaper providers, but customer satisfaction is rated lower.
Noel
Verified Review
Overcharged Deliberately
Reviewed in Illinois on February 24, 2026
I recently received a 6-month renewal with a $279 increase on an already overpriced premium. When I called to question why my less than 30 miles driven daily average doesn't reduce the premium, they said they do not consider it. (Recently, the State of Illinois ruled this is legally applied.) When I asked for the reason for the increase, I was given the usual claim that my state's larger claims are to blame, which I have heard from insurance companies for decades. This is reason enough to look for honest coverage elsewhere.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
NR
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
0.97
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A+
Why we picked this company

With nearly 20 discounts, Progressive is an excellent choice for Alaska drivers who want to save money. You can take advantage of standard discounts, like a multi-car and good student discount, or unique savings options, like signing online or paying in full. Snapshot, a usage-based program, provides additional discounts for safe driving which can also help reduce your rates even more.

Pros
  • Coverage for ATVs and snowmobiles available

  • Extensive discount options

  • Name Your Price tool simplifies coverage

Cons
  • Below-average J.D. Power claims satisfaction rating

  • Limited options for extra coverage

  • May not have the lowest rates

USAA: Best for customer experience

User Reviews
4.9
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
9.1 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$90/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$142/mo
4.9
Best choice in AlaskaBased on 3,034 verified driver reviews and ratings
How drivers feel about USAA

Customers appreciate the insurer’s reliable customer service and claim handling but express concerns about high rates and frequent price increases. Some also find the insurer’s security protocols and communication methods frustrating.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Members of the military community
Outstanding customer service
Competitive rates
How drivers feel about USAA

Customers appreciate the insurer’s reliable customer service and claim handling but express concerns about high rates and frequent price increases. Some also find the insurer’s security protocols and communication methods frustrating.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Members of the military community
Outstanding customer service
Competitive rates
Showing recent national reviews - See all 1,461 USAA reviews
Vincent
Verified Review
Best Insurance Company
Reviewed in Massachusetts on February 23, 2026
Excellent, has been for 60 years.
Paul
Verified Review
Paul G
Reviewed in Georgia on February 23, 2026
Response to incidents is great. Prices continue to rise, making people look for alternatives.
Paul
Verified Review
Discount Restrictions
Reviewed in Texas on February 22, 2026
I have two cars. The discount for not using a phone is good, but both cars must meet minimum mileage before the discount can be applied.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
NR
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
1.31
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A++
Why we picked this company

USAA is a members-only insurer for military personnel, veterans, and immediate family members. The company consistently ranks as one of the best options for a positive customer experience. USAA earned a claims satisfaction score of 726 out of 1,000 from J.D. Power, which helps it stand out as an excellent choice for Alaska drivers with a military affiliation.

Pros
  • Rated highly by J.D. Power for customer satisfaction

  • Annual policyholder dividends

  • A++ (Superior) financial strength rating from AM Best

Cons
  • Must be part of the military community to enroll

  • Limited options for extra coverage

  • Rates might be higher than other insurers

Allstate: Best for usage-based coverage

User Reviews
3.8
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
8.9 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$139/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$220/mo
3.8
A solid option in AlaskaBased on 9,190 verified driver reviews and ratings
How drivers feel about Allstate

Drivers appreciate the friendly customer service and efficient claims processing, but many find the rates too high and experience unexpected price increases. Some also report poor communication from agents.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Accident forgiveness
Wide availability
Cheap rates
How drivers feel about Allstate

Drivers appreciate the friendly customer service and efficient claims processing, but many find the rates too high and experience unexpected price increases. Some also report poor communication from agents.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Accident forgiveness
Wide availability
Cheap rates
Showing 4 reviews from Alaska drivers - See all 4,236 Allstate reviews
Israel
Verified Review
Allstate is NOT the one to go with!
Reviewed in Alaska on February 21, 2026
Allstate was very inexpensive but then doubled the price after 6 months and kept raising the rates every 6 months.
Jolynn
Verified Review
Searching for new insurance companies
Reviewed in Alaska on December 29, 2025
I have been with Allstate for many years and have had no claims. However, their premiums are three times higher than Progressive. I think I’m going to change!
Dixie
Verified Review
The underwriting staff is not adequately trained. They cannot be challenged on any issue. This is wrong as they, by their own definition, are not experts on any topic. Our underwriter for our home policy was requiring us to affirm the manufacturing company's product standards and warranty. She was also insisting that upgraded roof shingles were a different product from what was originally placed on the roof. After over 20 years, common sense dictates that a product will have some changes. One would also expect the product to be enhanced but still a shingle. Our agent was great. She offered to go above and beyond on several issues.
Reviewed in Alaska on October 17, 2025
The underwriting staff is not adequately trained. They cannot be challenged on any issue. This is wrong as they, by their own definition, are not experts on any topic. Our underwriter for our home policy was requiring us to affirm the manufacturing company's product standards and warranty. She was also insisting that upgraded roof shingles were a different product from what was originally placed on the roof. After over 20 years, common sense dictates that a product will have some changes. One would also expect the product to be enhanced but still a shingle. Our agent was great. She offered to go above and beyond on several issues.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
NR
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
1.02
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A-
Why we picked this company

Drivers in Alaska with low annual mileage can use Allstate’s pay-per-mile coverage for cheap car insurance. Allstate’s Milewise program is one of the best options for usage-based coverage, according to the J.D. Power customer satisfaction study. Milewise allows you to pay a daily rate based on how much you drive. It can be a great choice for stay-at-home parents, teens away at college, remote workers, and retirees who don’t drive often.

Pros
  • Daily rate option for lower costs and more flexibility

  • Bonus for safe driving every six months

  • High J.D. Power customer satisfaction rating for usage-based policies

Cons
  • Below-average J.D. Power customer satisfaction score for traditional policies

  • Limited coverage options

  • Fewer discounts than competitors

Liberty Mutual: Best for customizable coverage

User Reviews
3.4
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
7.7 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$151/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$207/mo
3.4
A solid option in AlaskaBased on 3,555 verified driver reviews and ratings
How drivers feel about Liberty Mutual

Drivers appreciate the ease of making payments and the company’s helpful customer service. But they dislike the frequent and unexplained rate increases, and some report difficulties in communication and claim handling.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Numerous discounts
New and financed vehicles
Accident forgiveness
How drivers feel about Liberty Mutual

Drivers appreciate the ease of making payments and the company’s helpful customer service. But they dislike the frequent and unexplained rate increases, and some report difficulties in communication and claim handling.

AI-generated from the text of verified reviews collected by Insurify
Best in Alaska for
Numerous discounts
New and financed vehicles
Accident forgiveness
Showing recent national reviews - See all 1,878 Liberty Mutual reviews
Joanna
Verified Review
You lost me as a customer
Reviewed in Ohio on February 23, 2026
Service was through the internet, so there was no real customer service experience. The price just kept increasing. I knew I was paying way too much, so I canceled my policy.
Angela
Verified Review
Overall a good insurance company
Reviewed in Illinois on February 23, 2026
They have great customer service. They communicate well when handling claims. Their premium price for coverage seems to be higher than other companies when running a comparison.
Stephen
Verified Review
Subpar
Reviewed in Oregon on February 22, 2026
Expensive and they took away the ability to change coverage in the app.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
NR
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
4.28
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A
Why we picked this company

Liberty Mutual has unique coverage options, like better car replacement, a teacher auto endorsement, and a lifetime repair guarantee. It’s easy to customize coverage and create a policy that’s exactly what you want. The website is user-friendly and educational, making it easy to understand coverage options and choose the right ones.

Pros
  • Unique coverage options

  • Accessible customer service

  • Policies are easy to customize

Cons
  • Low J.D. Power claims satisfaction rating

  • Higher rates compared to competitors

  • Mixed customer reviews on the Better Business Bureau website

  • Our editorial team analyzed regional and national auto insurance companies that sell policies in Alaska to assess which offer the best rates, coverage options, customer service, and savings to drivers. We prioritized competitive rates, 24/7 customer service, low-mileage discounts or programs, safe driving discounts, homeownership discounts or bundling options, and specialty or supplemental coverages.

How to get the best car insurance in Alaska

Ultimately, the best car insurance in Alaska depends on your priorities and coverage needs. It can be challenging to sort through different options as you shop for coverage, but you can take these simple steps to make the process easier:[1]

  • illustration card https://a.storyblok.com/f/162273/150x150/8329623678/money-96x96-blue_025-online-money.svg

    Determine your priorities

    Figuring out your priorities is the first step to finding the best car insurance. Determine one or two top priorities — cost, coverage, customer satisfaction, or financial stability — and prioritize them as you search. Narrowing your focus makes the process less overwhelming.

  • illustration card https://a.storyblok.com/f/162273/150x150/243feaaa23/contact-us-96x96-orange_033-rating.svg

    Review insurer ratings

    Reviewing third-party ratings, like J.D. Power for customer satisfaction and AM Best for financial stability, can offer more insight into an insurance company’s reputation.

  • illustration card https://a.storyblok.com/f/162273/150x150/0cc2b7beaf/insurify-icons-auto-gold-96x96_005-insurance.svg

    Consider how much coverage you need

    Whether you’re looking for liability insurance, usage-based, full coverage, or optional add-ons, deciding on the amount of coverage can help you determine which insurance company is the best fit. Some insurers are excellent at one type of insurance but not another.

  • illustration card https://a.storyblok.com/f/162273/150x150/0a6ece6bd6/insurify-icons-auto-green-96x96_013-family.svg

    Read reviews from policyholders

    Reading current customer reviews can help you better understand how the company works. It’s especially important to consider reviews if you want to prioritize your customer experience. You can find customer feedback on sites like Trustpilot, Insurify, and the Better Business Bureau.

  • illustration card https://a.storyblok.com/f/162273/x/fa11c1fe75/comparison-website.svg

    Compare quotes from multiple insurers

    It’s free and quick to compare multiple quotes from different insurers, making it an effective way to find the best option. You can use an insurance-comparison website, but most insurers allow you to input information and view quotes online. Try to compare quotes from at least three companies before making a decision.

Find Cheap Car Insurance in Alaska

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Average cost of car insurance in Alaska

On average, car insurance rates in Alaska are $151 per month. Your premium will depend on your driver profile, location, ZIP code, credit history, age, gender, and more. Alaskans experience lower rates than the national average, likely due to the state’s smaller population and less crowded roads. Both factors contribute to fewer accidents.

Even though car insurance rates are lower than average, car insurance costs in the state have increased. Almost every state is experiencing higher rates, including Alaska.[2] To save money, drivers can ask about discounts, compare quotes, and lower deductibles. In particular, Alaskans may be able to take advantage of multi-vehicle and bundling discounts if they have ATVs and snowmobiles.

Best car insurance in Alaska FAQs

Drivers in Alaska have various car insurance options, so it’s important to consider which one is the best for you. Check out the additional information below as you search for a policy.

  • How much is car insurance in Alaska?

    On average, Alaskans pay $151 per month for car insurance. Car insurance costs depend on your individual driver profile and rating factors such as location, ZIP code, car type, credit history, gender, age, driving history, coverage level, and more. To get the best rates, keep a healthy credit score and a clean driving record, compare quotes, and look for discounts.

  • What are the best car insurance companies in Alaska?

    USAA, State Farm, GEICO, and Progressive are some of the best car insurance companies in Alaska. As you decide which company to use, it’s smart to think about cost, coverage, discounts, and customer experience.

  • What is the required auto insurance coverage amount in Alaska?

    Drivers in Alaska must have $50,000 per person and $100,000 per accident for bodily injury or death to meet the minimum coverage requirements. The state also requires coverage of at least $25,000 for property damage liability. You can add extra protection beyond the minimum, but it’s optional.[3]

Sources

  1. III. "Nine ways to lower your auto insurance costs."
  2. Alaska Public Media. "4 reasons why your car insurance premium is soaring."
  3. Alaska.gov. "MANDATORY INSURANCE, Division of Motor Vehicles, State of Alaska."
Taylor Milam-Samuel
Written byTaylor Milam-Samuel Insurance Writer
Taylor Milam-Samuel
Taylor Milam-Samuel Insurance Writer
  • 8+ years writing for major outlets, including MarketWatch and Business Insider

  • Master’s in Education

Taylor Mlam-Samuel is a personal finance writer and credentialed educator. When she’s not helping readers better save and spend money, she can be found teaching.

Featured in

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Taylor Mlam-Samuel is a personal finance writer and credentialed educator. When she’s not helping readers better save and spend money, she can be found teaching.

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Sara Getman
Edited bySara GetmanAssociate Editor
Sara Getman
Sara GetmanAssociate Editor

Sara Getman is an Associate Editor at Insurify and has been with the company since 2022. Prior to joining Insurify, Sara completed her undergraduate degree in English Literature at Simmons University in Boston. At Simmons, she was the Editor-in-Chief for Sidelines Magazine (a literary and art publication), and wrote creative non-fiction.

Outside of work, Sara is an avid reader, and loves rock climbing, yoga, and crocheting.

Daniel Roccato
Reviewed byDaniel RoccatoAdvisor
Headshot of industry expert Daniel Roccato
Daniel RoccatoAdvisor
  • 30+ years in financial services

  • Clinical Professor of Finance, University of San Diego

Dan is a well-recognized and widely quoted financial services expert, regularly appearing in a variety of national and local media as a subject matter expert.

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