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Bankrate Review: Legit or Just a Lead Generator? (2026)

Bankrate provides financial information about credit cards and personal loans. While it also offers auto insurance quotes, you can’t buy coverage through this site.

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*Quotes generated for Insurify users within the last 10 days. Last updated on January 8, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

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*Quotes generated for Insurify users within the last 10 days. Last updated on January 8, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.

Rates shown are real-time Insurify user quotes from 500+ insurance companies and Quadrant Information Services data. Insurify’s algorithm excludes anomalous quotes and anonymizes personal details, then displays refined quotes by price, date, and insurer popularity up to 10 days ago from January 8, 2026. Actual quotes may vary based on the policy buyer’s unique driver profile.
Sarah Sharkey
Written bySarah Sharkey
Sarah Sharkey
Sarah SharkeyInsurance Writer
  • 7+ years writing insurance and personal finance content

  • Contributor to top media, including USA Today

A passionate personal finance advocate, Sarah’s writing has graced the pages of many of the personal finance and insurance industries’ top web publications.

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Becky Helzer
Edited byBecky Helzer
Becky Helzer
Becky HelzerEditor

Becky Helzer is an editor at Insurify. She loves helping writers express their ideas clearly and authentically. With a diverse background in editing everything from curriculum and books to magazine articles and blog posts, she’s worked on topics ranging from home finance, insurance, and cloud computing to the best tools for home improvement.

A proud graduate of Colorado State University with a degree in technical journalism, Becky lives in Fort Collins, CO, with her husband and their two spoiled rescue dogs.

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As a personal finance website, Bankrate offers advice about a variety of financial products, including car insurance. The site offers a tool to help drivers explore car insurance quotes across multiple lenders. But after trudging through more than a dozen screens, you’ll discover that drivers must finalize their details with insurance companies outside of Bankrate’s partner interface.

Unfortunately, this slows down the quote-comparison process and can be a hassle if you’re trying to secure a policy. Here’s what you need to know about Bankrate.

Quick Facts
  • Bankrate offers car insurance quotes through a partnership with Coverage.com.

  • You might have to re-enter your personal information several times to view quotes from more companies.

  • Since you have to provide your email address, you may get a lot of marketing emails from various insurers.

Bankrate at a glance

Bankrate was originally known as the Bank Rate Monitor, a print publication that began in 1976. Since then, Bankrate has evolved into a personal finance website that offers money advice, financial product reviews, and money-management tools to assist people in making optimal financial decisions.

The website offers information on almost every personal finance topic under the sun, including sections on credit cards, mortgages, personal loans, investing, home equity, credit scores, and insurance.

As you peruse the information, you can explore financial product reviews and details about lending products and services. Another feature of the site includes comparison lists of deposit accounts, like CDs and savings accounts, and reviews rating different banking options.

Since free services appear on Bankrate, it’s helpful to understand how the website earns money. Bankrate earns commission from advertising, sponsorship placements, and links, according to its website.

Like every platform, Bankrate has advantages and disadvantages to consider. Here’s a closer look at some of its pros and cons.

Pros
  • Works with trustworthy companies

  • Loan-comparison tools are easy to use

  • Nearly 50 years of industry experience

Cons
  • Lackluster customer reviews on Trustpilot

  • Not a direct lender or car insurance company

  • Must finalize details with insurance company to see your rate

How Bankrate works

In terms of car insurance, Bankrate has a partnership with Coverage to provide insurance quotes for drivers.

To use Bankrate to explore your car insurance options, select ”Insurance” on the top righthand corner.

Click on “Auto Insurance” to bring up the “Car Insurance” page.

Click on “Car Insurance Quotes” to be directed to Bankrate’s partner, Coverage.

You’ll provide some information, including your name, date of birth, address, insurance status, and the level of insurance you want. You’ll also need to share your driving history, highest level of education, occupation, credit score, marital status, annual mileage, vehicle make and model, and whether you own, finance, or lease your vehicle.

At the end, you’ll provide your email address, and Bankrate will display a list of rates from several companies. You can see your monthly payment with each company and how much you’d save by paying for your policy up front and in full.

When we went through the quote process, we received seven quotes and seven more “view my rate” options, which redirected us to different websites. Several required us to re-enter our information to see additional quotes.

Is Bankrate legit?

Bankrate is a legitimate site. Through its partnership with Coverage, it provides real-time quotes from reputable insurance companies. It also gives you the option to get quotes from additional companies, although we had to re-enter our information on several insurers’ websites to see their quotes.

Bankrate says it doesn’t sell your personal information to third parties.[1] But since you have to provide your email address, you may receive a barrage of emails from insurance companies.

And while Bankrate is useful for comparing quotes, you can’t buy a policy through this site.

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Bankrate reviews: What real customers are saying

Although Bankrate has been in business for a long time, customer reviews are mixed. Below is a look at real ratings and reviews from customers.[2]

  • Trustpilot: Bankrate earned 2.6 out of 5 stars, with more than 1,300 reviews.[2]

  • Better Business Bureau: Bankrate earned an A+ rating from the Better Business Bureau, but it has a 1-star rating (based on four customer reviews).[3]

Bankrate vs. Insurify

Bankrate does an excellent job of asking questions. But after you answer dozens of questions — providing your name, address, email, and other personal information — you’ll get only a handful of quotes. Since Bankrate shares your information, you may also receive numerous calls and emails.

And after entering your information on Bankrate’s site, it may also redirect you to other sites where you’ll have to enter your information all over again to get quotes.

In contrast, Insurify leads you through a series of quick questions. Even with fewer screens to go through, customers end up with up to 20 actual, real-time quotes from insurance companies. For drivers looking to compare quotes across an extensive array of insurance companies in the least amount of time, Insurify is likely a better fit.

Although Bankrate’s auto insurance quote function may yield a few quotes, it may be a better option if you’re looking for information on home loans, credit cards, and investing.

Feature
sort ascsort desc
Bankrate
sort ascsort desc
Insurify
sort ascsort desc
Real-time quotesYesYes
Sells customer informationNo, but shares it with partnersNo
Licensed insurance agencyNoYes
Average Trustpilot rating2.64.7

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Bankrate FAQs

For more information about Bankrate, see answers to frequently asked questions below.

  • Does Bankrate sell your information?

    No. Bankrate’s privacy policy states that the company doesn’t sell your personal data to third parties for money. But it does say it may share data with third parties to provide services: “for example, with the partners whose products you have selected.”

  • Will you get real quotes from Bankrate?

    Yes. Through Bankrate’s insurance partner, Coverage.com, you’ll get at least a few real-time quotes. But you’ll also be redirected to other insurance companies, where you may be asked to re-enter your information to get quotes.

  • Is Bankrate easy to use?

    Yes. Bankrate is fairly straightforward to use. The streamlined process makes it easy to get quotes for car insurance. But you’ll need to finalize your car insurance policy through the insurance company’s website, which can be frustrating for comparison shoppers looking to speed up the process.

    For other types of products, like home lending and personal loans, Bankrate’s interface makes it easier to explore rates.

  • Is Bankrate free?

    Yes. You can use Bankrate’s tools for free. Instead of charging visitors to use the website, Bankrate earns money through advertiser fees. It follows strict editorial guidelines to ensure advertising funds don’t influence product reviews, according to the website’s editorial policy.

  • Is Bankrate a direct lender?

    No. Bankrate isn’t a direct lender. Instead, Bankrate connects website visitors with various lenders and insurance companies. For example, you might shop for personal loans with Bankrate’s help. But ultimately, you’ll finalize the loan with a direct lender.

Sources

  1. Bankrate. "Welcome to Red Ventures' Privacy Policy."
  2. Trustpilot. "Bankrate."
  3. Better Business Bureau. "Bankrate, LLC."
Sarah Sharkey
Sarah SharkeyInsurance Writer

Sarah Sharkey is a personal finance writer who enjoys helping people make savvy financial decisions. She covered insurance and personal finance topics. You can find her work on Business Insider, Money Under 30, Rocket Mortgage, Bankrate, and more. Connect with her on LinkedIn.

Sarah has been a contributor at Insurify since September 2022.

Becky Helzer
Edited byBecky HelzerEditor
Becky Helzer
Becky HelzerEditor

Becky Helzer is an editor at Insurify. She loves helping writers express their ideas clearly and authentically. With a diverse background in editing everything from curriculum and books to magazine articles and blog posts, she’s worked on topics ranging from home finance, insurance, and cloud computing to the best tools for home improvement.

A proud graduate of Colorado State University with a degree in technical journalism, Becky lives in Fort Collins, CO, with her husband and their two spoiled rescue dogs.

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