Gabi Review: Legit or Just a Lead Generator? (2026)
While Gabi lets you compare insurance quotes, its pricing isn’t always accurate, so you might be better off buying a policy directly from the insurer.
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Written byTaylor Milam-Samuel
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8+ years writing for major outlets, including MarketWatch and Business Insider
Master’s in Education
Taylor Mlam-Samuel is a personal finance writer and credentialed educator. When she’s not helping readers better save and spend money, she can be found teaching.
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Edited byBecky Helzer
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Becky Helzer is an editor at Insurify. She loves helping writers express their ideas clearly and authentically. With a diverse background in editing everything from curriculum and books to magazine articles and blog posts, she’s worked on topics ranging from home finance, insurance, and cloud computing to the best tools for home improvement.
A proud graduate of Colorado State University with a degree in technical journalism, Becky lives in Fort Collins, CO, with her husband and their two spoiled rescue dogs.
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Reviewed byJohn Leach
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John LeachLicensed P&C Agent, Senior Insurance Copy Editor
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
John leads Insurify’s copy desk, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.
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Table of contents
Table of contents
Gabi is an online insurance broker with licenses in every state.[1] It’s an all-in-one insurance-shopping tool that allows customers to compare, buy, and manage policies on the site. Gabi simplifies the comparison process by automatically gathering quotes from dozens of insurance companies, allowing you to find the best insurance for your needs.
Even though it’s easy to compare auto insurance quotes on Gabi, the site may not produce helpful quotes. Plus, prices might change as you finalize the purchase, and you can typically get a more accurate quote directly from an insurer’s site than from Gabi.
Quick Facts
Gabi doesn’t sell your personal data to insurance companies or other sites.
The Insurance Information Institute recommends comparing policies from at least three auto insurance companies before buying.[2]
Gabi provides quotes from more than 40 insurance companies.
Gabi at a glance
Gabi, recently acquired by Experian, has been helping consumers compare auto insurance quotes for nearly eight years.[3] It’s a popular pick with busy customers who want to manage all their insurance policies in one place. The service is easy to use. You just need to input your personal information, including current policy details, to view quotes within a few minutes.
Since Gabi is an insurance broker, the company can help you compare and buy policies in one place. It’s the digitized version of in-person brokers who work at insurance agencies. But Gabi insurance isn’t the right fit for everyone. Gabi provides a limited number of quotes for some users, and the price can change after you’ve finalized your application.
Pros
Extensive database of insurance companies
Ability to compare current coverage with new quotes
No fees
Cons
Limited number of quotes
Quotes can change
Mixed customer reviews
How Gabi works
Gabi allows you to compare car insurance quotes from multiple companies at once. The information you share about yourself, your vehicle, and your current policy determines the quotes. The more you share, the more accurate your quotes will be.
Signing up takes a few minutes. You need to input your personal contact information, home address, and occupation. Gabi also asks for information about your vehicle and driving record, and it even has a step that lets you connect your current policy so the site can match your existing coverage.
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Once the quotes load, you can view your options. In some cases, like this one, Gabi provides only one insurance quote.
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If you receive multiple quotes, you can view the insurance coverage details and click for additional information about each policy. Customers with one quote can learn more about their single option.
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You may receive multiple quotes, as shown below. Gabi provides preliminary information about the insurance company, cost, coverage details, and payment plans. A disclaimer at the bottom states that the insurance company might need to pull your credit report and review your claims history, which can affect the insurance cost. In other words, the quote might change.
Once you’re ready to move forward, you can confirm the quote on the next page. You must enter information about all drivers and vehicles you plan to include on the policy, as well as answer questions about the payment schedule, policy start date, and more. If you need help, you can call an insurance agent at 1 (323) 375-1121.
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Is Gabi legit?
Yes, Gabit is legit. Experian, one of the largest fintech companies and credit-reporting agencies, acquired Gabi in 2021. Gabi doesn’t sell personal data to other companies or insurance partners.
While you must input your email address, physical address, and phone number when you sign up to get quotes, the company won’t spam you with calls, texts, or emails.
Gabi reviews: What real customers are saying
It’s important to consider how current and former customers feel about using Gabi.
The company has an A+ rating from the Better Business Bureau (BBB), though it’s not accredited. It also has a 1-star customer review rating with the BBB, but that’s based on a single review.
On Trustpilot, Gabi has 3.5 out of 5 stars, but there aren’t any reviews. Yelp is the best place online to find Gabi customer reviews. Users have left nearly 100 reviews, though none for several years, and the company has a rating of 3.1 out of 5 stars.
On Google, Gabi has nearly 1,800 reviews, but customer experiences are mixed.
Some customers are pleased with Gabi, mentioning that they were able to get a better rate and reduce their car insurance premiums by hundreds of dollars. But others complained about misleadingly cheap rates, like the following reviews on the BBB.
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While no Trustpilot reviews exist for Gabi, we were able to find several Yelp reviews, although the most recent dates back to 2023. Reviews aren’t complimentary, with one citing that “you get what you pay for” and another echoing dissatisfaction about their rate being much higher than the quote they’d been given.
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Gabi vs. Insurify
Insurify and Gabi are insurance brokers that allow customers to review quotes online. Though the companies offer the same services, notable differences exist. Gabi partners with more than 40 insurers, while Insurify partners with more than 120+. Both companies work with big-name insurers.
Gabi allows you to upload a PDF of your current insurance policy to compare quotes and find the best rates. With Insurify, you need to manually input the details of your current policy. The most significant difference is that Insurify searches for additional policy discounts, while Gabi doesn’t.
Feature | Gabi | Insurify |
|---|---|---|
| Real-time quotes | Yes | Yes |
| Sells customer information | No | No |
| Licensed insurance agency | Yes | Yes |
| Average Trustpilot rating | 3.5 out of 5 | 4.7 out of 5 |
Gabi FAQs
Finding the right car insurance for you is a big decision. Here’s more information to help you decide if Gabi can help you secure the best coverage.
No. Gabi promises never to share or sell your data, and its website says it won’t cold call or spam its customers.
Yes. You’ll get real quotes from Gabi, and you can buy a policy directly through the website.
Yes, Gabi is easy to use. The website is simple, and the sign-up process is straightforward. You just click the “Get Started” button and enter your information. You don’t have to navigate through too many tabs or pop-ups. Signing up for car insurance is also simple, but it typically takes a few days to finalize the process. Customer support is available throughout that time.
Yes. Gabi is free, and customers can use the service at no cost. Gabi earns a commission from insurance companies for customer referrals. The referral amount is the same for each company, so Gabi doesn’t have any incentives to promote one company over another.
Yes. Gabi Personal Insurance Agency is a legitimate company founded in San Francisco in 2016. It partners with well-known insurance companies, like Travelers, Farmers, and Liberty Mutual, to provide multiple car insurance rates. Experian, one of the largest credit-reporting companies, owns Gabi.
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Sources
- Gabi. "Get a better insurance for less."
- Insurance Information Institute. "How to find the right auto insurance."
- Gabi. "Our Story."
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Taylor Milam-Samuel
Taylor Milam-Samuel is a writer and credentialed educator who is fascinated by how people earn, save, and spend their money. When she's not researching financial terms and conditions, she can be found in the classroom teaching.
Taylor has been a contributor at Insurify since February 2023.
Becky Helzer is an editor at Insurify. She loves helping writers express their ideas clearly and authentically. With a diverse background in editing everything from curriculum and books to magazine articles and blog posts, she’s worked on topics ranging from home finance, insurance, and cloud computing to the best tools for home improvement.
A proud graduate of Colorado State University with a degree in technical journalism, Becky lives in Fort Collins, CO, with her husband and their two spoiled rescue dogs.
John LeachLicensed P&C Agent, Senior Insurance Copy Editor
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
John leads Insurify’s copy desk, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.
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