The data scientists at Insurify, a platform that lets users compare auto insurance rates in real time, collected information from their database of over 1.6 million car insurance applications, which ask questions about users’ past seven years of driving history, vehicle type, and other relevant information. A random sample of shoppers was also surveyed about what they most often listen to while driving. From the response data, Insurify’s data team was able to determine the significant differences between categories of respondents.
Results: What’s the rhythm of the roads?
After all these years, radio still takes the cake, with over 40 percent of respondents tuning in to AM, FM, or satellite when they hit the pavement.
Here were three more fascinating takeaways from the survey:
1. When your music’s a little too accelerando …
Ever make a playlist so fire that it gets you in trouble with the law? Ask some of our survey respondents. Speeders (that is, drivers with a speeding ticket from the past seven years on their record) were 44 percent more likely to listen to personal playlists or CDs than they were the radio.
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2. Car accidents: more common among the intellectually curious?
Could it be that more cerebral listening experiences will lead us astray on the roads? Among all survey respondents, audiobook listeners were the most likely to have a car accident on their record. (The same is true for speeding violations!) Podcast junkies were also statistically more likely to have an accident in their past; they were 34 percent more likely to get into a crash than the total of all other respondents.
3. Make, model, (no) music.
Insurify’s data scientists couldn’t definitively prove that that guy you always see in that Porsche is a below-average driver. But they did get an idea of what he might be listening to when he takes those wide turns. Indeed, the survey results showed that car type mapped onto listening preferences. Those who drive anything that can be classified as a “ luxury vehicle” were over twice as likely to listen to sports radio than they were anything else. And those steering an SUV largely opted out of personally curated playlists or CDs, preferring audiobooks to these at a 36 percent higher rate.
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