QuoteWizard Review: Legit or Just a Lead Generator? (2025)
QuoteWizard is a lead-generation site that doesn’t give actual quotes.
Secure. Free. Easy-to-use.
Excellent
)
Written byEmily Guy Birken
)
Plutus Award winner
Over 12 years writing about insurance and personal finance
Emily is a Plutus Award-winning freelance writer and former educator who makes complex financial topics easy to understand. She specializes in the science behind money habits and has written for outlets like The Huffington Post, Business Insider, and The Washington Post.
Featured in
){kind=small}
){kind=small}
){kind=small}
)
Edited bySara Getman
)
Sara Getman is an Associate Editor at Insurify and has been with the company since 2022. Prior to joining Insurify, Sara completed her undergraduate degree in English Literature at Simmons University in Boston. At Simmons, she was the Editor-in-Chief for Sidelines Magazine (a literary and art publication), and wrote creative non-fiction.
Outside of work, Sara is an avid reader, and loves rock climbing, yoga, and crocheting.
Updated
Why you can trust Insurify: Comparing accurate insurance quotes should never put you at risk of spam. We earn an agent commission only if you buy a policy based on our quotes. Our editorial team follows a rigorous set of editorial standards and operates independently from our insurance partners. Learn more.
Advertiser Disclosure
At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.
We do receive compensation when a sale or referral occurs from many of the insurance providers and marketing partners on our site. That may impact which products we display and where they appear on our site. But it does not influence our meticulously researched editorial content, what we write about, or any reviews or recommendations we may make. We do not guarantee favorable reviews or any coverage at all in exchange for compensation.
Table of contents
QuoteWizard, an insurance-comparison platform, says it aims to match consumers with their best insurance options, including auto, home, health, life, and renters insurance policies, which is similar to many other quote-comparison sites.
But QuoteWizard doesn’t provide actual quotes. Instead, QuoteWizard redirects you to other insurance company sites. Additionally, QuoteWizard reviews from real customers indicate that providing this platform with data can lead to unsolicited calls, emails, and texts.
Here’s what you need to know about how QuoteWizard works so you can decide if it’s the right insurance-comparison site for your needs.
Quick Facts
QuoteWizard is owned by LendingTree, a loan-comparison platform.
In our test, we received only one company option and no actual quotes.
QuoteWizard does sell your information to insurance agents as leads.
QuoteWizard at a glance
QuoteWizard got its start 16 years ago and has grown to become a major player in the insurance-comparison space, offering consumers about 25,000 quotes per day. Since then, QuoteWizard has provided consumers with 75 million quotes. Though LendingTree owns the brand, QuoteWizard operates independently.
QuoteWizard isn’t just for insurance consumers. The platform also serves insurance agents by selling them qualified or high-intent leads. This means anyone who uses QuoteWizard to compare quotes may find their information sold to insurance agents.
Pros
Intuitive and easy-to-use interface
Can get quotes for auto, home, renters, health, and life insurance
Offers online reviews of 16 insurers
Cons
Doesn’t generate quotes on the platform itself
Redirects consumers to third-party sites to receive quotes
QuoteWizard sells the data that users provide as lead generation to insurance agents
Find Cheap Car Insurance for You
Check quotes from 120+ top insurance companies
Secure. Free. Easy-to-use.
Based on 7,669+ reviews
4.8/5
How QuoteWizard works
To compare auto insurance quotes on the QuoteWizard platform, it first asks you for your ZIP code.
)
From there, the platform asks how many cars you want to insure and for information about each one.
)
)
)
The user interface for this portion of the platform is engaging, responsive, and very simple to follow. Once you’ve entered the information about your vehicle, you’ll answer questions about your current insurance coverage, gender, marital status, and coverage history.
)
)
)
)
You may need to provide additional demographic information, such as your level of education.
The platform finishes with some questions about your driving history and whether you or your spouse is a military member or a former member.
The flow also asks whether you’re interested in savings or just comparing quotes to see your options. This is likely to gauge your interest in binding a quote.
)
The end of the questionnaire requests your birth date and address, and you’ll enter your name, email address, and phone number. You also need to enter your home address. The site won’t allow you to continue until you’ve provided a valid email address, phone number, and home address.
Before you get your quotes, QuoteWizard will give you the option to see bundled quotes or just auto insurance quotes.
)
At this point, you might expect to see your quotes either on the website or in your email inbox. But the QuoteWizard platform doesn’t show you quotes directly. Instead, it’ll redirect you to third-party websites. Additionally, QuoteWizard gives you only one company option. You can’t compare multiple companies.
)
When clicking through to the third-party website, your basic information is already there, so you don’t have to re-do it. But you’ll need to add more detailed information about your car.
)
Is QuoteWizard legit?
No, QuoteWizard is not a legit comparison website — it’s a lead-generation platform.[1] Instead of an easy-to-compare list of free quotes from a variety of insurers on a single platform, QuoteWizard gives one option and then redirects consumers to third-party sites.
In terms of privacy, QuoteWizard does state that it’ll share your information with companies and other entities.[2]
QuoteWizard reviews: What real customers are saying
Customer reviews for QuoteWizard are somewhat mixed. The platform has a Trustpilot rating of 4.4 out of 5 based on more than 600 reviews.[3]
Any positive reviews about QuoteWizard are fairly old but focus on solid customer service.
)
Negative reviews about the quote process focus on the lack of options and getting spam calls.
)
On the Better Business Bureau (BBB) website, QuoteWizard has an A+ grade, but 1.1 out of 5 stars with 34 reviews. Customers cite not getting better rates and receiving multiple spam calls after using the platform.[4]
)
)
QuoteWizard vs. Insurify
While the questionnaire portion of the QuoteWizard platform is well-designed and very easy to use, this site isn’t a convenient tool for gathering and comparing multiple quotes in a single spot. To get actual auto insurance quotes on the site after providing your information, Insurify is a better option.
Insurify gives actual quotes from multiple insurers. QuoteWizard gave only one company option and no quotes.
Finally, another major difference between QuoteWizard and Insurify is what happens to your information. While QuoteWizard uses your data in its lead-generation service, Insurify’s privacy policy guarantees that it will never sell your personal information.
Feature  | QuoteWizard | Insurify |
|---|---|---|
| Real-time quotes | No | Yes |
| Sells customer information | Yes | No |
| Licensed insurance agency | No | Yes |
| Average Trustpilot rating | 4.4 out of 5 | 4.8 out of 5 |
QuoteWizard FAQs
If you’re considering using QuoteWizard to compare insurance rates, the answers to the following questions can help you decide if it’s the right comparison tool for you.
Yes. QuoteWizard’s main business is a lead-generation platform.
No. We received only one company option and no quotes.
Yes. QuoteWizard’s questionnaire interface is intuitive and responsive. Users can complete the short questionnaire in minutes.
Yes. Consumers don’t pay anything to use QuoteWizard to compare insurance quotes. The platform makes money by also serving as a lead-generation tool for insurance agents.[5]
QuoteWizard asks users to complete a short online questionnaire ending with the user’s email address, home address, and phone number. Insurance agents may contact the user via the email and phone information provided. This may happen immediately or over time.
The platform then redirects the user to a third-party website, including insurance companies.
Related articles
)
The Zebra Reviews: Is It Legit or a Scam?
November 20, 2025
)
OTTO Insurance Reviews: Is It Legit or a Scam?
November 20, 2025
)
Nsure Car Insurance Review: Consumer Reviews, Quotes
November 20, 2025
)
LendingTree Reviews: Is It Legit or a Scam?
November 20, 2025
)
Jerry Insurance Reviews: Consumer Reviews, Quotes
November 20, 2025
Insure.com Car Insurance Review: Consumer Reviews, Quotes
November 20, 2025
Gabi Car Insurance Review: Consumer Reviews, Quotes
November 20, 2025
)
How to Find Cheap Commercial Auto Insurance
February 14, 2025
Sources
- QuoteWizard. "Close More Business with High-Intent Insurance Leads & Live Transfer Calls."
- QuoteWizard. "Privacy Policy."
- Trustpilot. "QuoteWizard."
- The Better Business Bureau. "QuoteWizard."
- QuoteWizard. "Auto Insurance Leads."
)
Emily Guy Birken
Emily Guy Birken is a former educator, lifelong money nerd, and a Plutus Award-winning freelance writer who specializes in the scientific research behind irrational money behaviors. Her background in education allows her to make complex financial topics relatable and easily understood by the layperson.
Her work has appeared on The Huffington Post, Business Insider, Kiplinger's, MSN Money, and The Washington Post online.
She is the author of several books, including The 5 Years Before You Retire, End Financial Stress Now, and the brand new book Stacked: Your Super Serious Guide to Modern Money Management, written with Joe Saul-Sehy.
Emily lives in Milwaukee with her family.
Emily has been a contributor at Insurify since October 2022.
Sara Getman is an Associate Editor at Insurify and has been with the company since 2022. Prior to joining Insurify, Sara completed her undergraduate degree in English Literature at Simmons University in Boston. At Simmons, she was the Editor-in-Chief for Sidelines Magazine (a literary and art publication), and wrote creative non-fiction.
Outside of work, Sara is an avid reader, and loves rock climbing, yoga, and crocheting.