120+ more){kind=small}
5+ years of editing experience
4+ years of experience in print and digital media
NPN: 22341021
Duncan is an insurance copy editor with a producer‘s license for property and casualty in Massachusetts.
){kind=small}
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
John is Insurify’s Chief Copy Editor, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.
Updated
Category | Average Score |
|---|---|
| Overall experience rating | 4.6 |
| Customer service | 4.9 |
| Value | 4.5 |
| Claims handling | 4.6 |
| Coverage options | 4.7 |
| Discounts | 4.7 |
| Policy transparency | 4.6 |
| Policy flexibility | 4.5 |
American Family overall user rating: 4.6 out of 5
Insurify Quality (IQ) Score for American Family: 9.3 out of 10
NAIC complaint index: 0.30 (lower than expected)
Average monthly full-coverage premium from American Family: $160
Insurify gives American Family a quality score of 9.3 out of 10. American Family customers give positive reviews in several categories, including customer service and transparency. Although American Family has some areas that aren’t rated as highly, such as value for money and discounts, many customers believe that it’s a worthwhile trade-off.
American Family’s customer service rating of 4.9 out of 5 helps to offset some of the categories it falls behind in, such as claims handling.
American Family’s customer service has positive reviews, earning a ranking of 4.9 out of 5. Customers report receiving prompt, personal assistance. These positive traits, along with warm and helpful agents, help foster loyalty among many customers.
Negative feedback usually focuses on a lack of responsiveness. Customers say that there’s sometimes a frustrating lack of follow-through with support.
The reviews below provide some specific examples of how American Family customers feel about customer service.
Customers rate American Family’s customer service better than both Allstate and State Farm, giving it a 4.9 out of 5 rating. Policyholders note that American Family’s agents are helpful and accessible.
Here’s how American Family’s rating stacks up against Allstate and State Farm.
Company | Average Score |
|---|---|
| American Family | 4.9 |
| Allstate | 4.0 |
| State Farm | 4.4 |
Discounts are a weak point for American Family, with customers rating their discounts 4.7 out of 5. While many customers don’t rank its discounts at all, others leave low rankings. Customers are unlikely to recommend American Family based on its discounts, and some feel that other insurers can provide better benefits.
The reviews below can give insight into how customers view American Family’s discounts.
While customers give all three companies great discount ratings, American Family stands out.
American Family has a discount rating of 4.7 out of 5. State Farm and Allstate have slightly lower discount ratings of 4.0 and 3.9, respectively.
Here’s how these companies compare for discounts.
Company | Average Score |
|---|---|
| American Family | 4.7 |
| Allstate | 3.9 |
| State Farm | 4.0 |
American Family has a claims handling score of 4.6 out of 5.
Customers often don’t rate claims handling in their American Family reviews. The customers who did leave reviews have divided opinions. Some describe a simple and easy claims experience, while others say the claims-handling process is slow and laborious.
Below are some specific reviews that can help give insight into the process.
American Family has a claims handling rating of 4.6 out of 5.
In general, customers give mixed reviews for claims handling for American Family, Allstate, and State Farm. But American Family still has the highest rating amongst its competitors.
Here’s how American Family, State Farm, and Allstate compare for claims handling.
Company | Average Score |
|---|---|
| American Family | 4.6 |
| Allstate | 3.9 |
| State Farm | 4.2 |
American Family’s value-for-money rating, 4.5 out of 5, is lower than some of its other categories. Customers often say that American Family is too expensive and that it frequently raises its rates. Even customers who otherwise enjoyed American Family note that its price was a major trade-off for its services.
The reviews below reflect customers’ opinions on American Family’s value for the money.
Customers give American Family a rating of 4.5 out of 5 for value for the money. State Farm and Allstate both have strong scores, but customers rate American Family higher.
Here’s how American Family’s value for the money compares to Allstate and State Farm.
Company | Average Score |
|---|---|
| American Family | 4.5 |
| Allstate | 3.4 |
| State Farm | 3.9 |
American Family has a decent policy transparency rating, with customers giving it a 4.6 out of 5. Many reviews are neutral or lightly positive, but it has a notable number of negative reviews. The negative reviews are generally because of perceived surprises, such as rate increases, claim rejections, and a lack of coverage for certain events.
Customers rate American Family’s policy transparency higher than Allstate and State Farm, giving it a score of 4.6 out of 5. Policyholders note that American Family’s policies are easy to understand. But other customers note frustration when American Family, Allstate, and State Farm increase rates without an explanation.
The table below shows how customers rate these companies for policy transparency.
Company | Average Score |
|---|---|
| American Family | 4.6 |
| Allstate | 3.8 |
| State Farm | 4.0 |
The reviews below are sourced from Insurify customers who have recently reviewed American Family.
American Family generally receives positive reviews. Customers express satisfaction with its customer service, transparency, and claims handling. Although it’s seen as expensive, this seems to be a trade-off that many customers are willing to make.
But it’s worth seeing how American Family compares against its competitors.
For a clearer look at how these companies and others stack up, take a look at the table below.
 |  |  |  |
|---|---|---|---|
Average price $122/mo* | Average price $125/mo* | Average price $78/mo* | Average price $111/mo* |
Overall rating | Overall rating | Overall rating | Overall rating |
Value for money | Value for money | Value for money | Value for money |
Customer service | Customer service | Customer service | Customer service |
Claims handling | Claims handling | Claims handling | Claims handling |
Special highlight Outstanding customer serviceAI-generated from 628 user reviews | Special highlight Accident forgivenessAI-generated from 12400 user reviews | Special highlight Customer serviceAI-generated from 21346 user reviews | Special highlight Teen driversAI-generated from 21012 user reviews |
Insurify collects reviews from users on its platform who have successfully compared quotes, as well as users who have purchased a policy through Insurify. These users complete an optional survey asking them to review their experience with their current insurance company and to rate the company on factors like customer service, claims handling, coverage availability, discounts, policy flexibility, policy transparency, and value for money. These ratings and reviews are then compiled and cleaned by our data team to bring you company-level insights from over 85,000 Insurify users.
5+ years of editing experience
4+ years of experience in print and digital media
NPN: 22341021
Duncan is an insurance copy editor with a producer‘s license for property and casualty in Massachusetts.
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
John is Insurify’s Chief Copy Editor, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.
At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.
We do receive compensation when a sale or referral occurs from many of the insurance providers and marketing partners on our site. That may impact which products we display and where they appear on our site. But it does not influence our meticulously researched editorial content, what we write about, or any reviews or recommendations we may make. We do not guarantee favorable reviews or any coverage at all in exchange for compensation.