How Insurify Collects and Uses Reviews

We gather insurance company user reviews to give shoppers an inside look into policyholders’ experiences with different insurers.

Julia Taliesin
Written byJulia Taliesin
Julia Taliesin
Julia TaliesinInsurance Content Writer

Julia Taliesin is an insurance content writer at Insurify. She began her career as a journalist, covering local government and business in Somerville, Mass.

Evelyn Pimplaskar
Evelyn PimplaskarEditor-in-Chief, Director of Content
  • 10+ years in insurance and personal finance content

  • 30+ years in media, PR, and content creation

Evelyn leads Insurify’s content team. She’s passionate about creating empowering content to help people transform their financial lives and make sound insurance-buying decisions.

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Updated November 27, 2024

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Insurify’s mission is to help people save money on insurance — quickly and easily.

We analyze rate data and study industry trends, but actual customer experience can give you an inside look into how an insurer treats customers. To help shoppers find the right company and coverage options, we’ve collected more than 30,000 verified, helpful user reviews of 76 insurance companies.

Here’s how we gather and use those reviews.

How Insurify collects reviews

We collect reviews from people who go through our car insurance quoting process and successfully compare quotes. Our goal is to collect honest, current reviews from real people to help all insurance shoppers choose the right company for their needs.

We reach out to Insurify shoppers who switched to a new insurance company to:

  1. Ask about their experience with their old insurer

  2. Understand why they decided to make the change

  3. Ask how they like their new insurance company

How Insurify uses reviews

We display reviews from Insurify shoppers in our Insurer Snapshot, which summarizes rate information, industry rankings, and policyholder experience to give a well-rounded view of each insurance company. Our teams prioritize transparency, and we show our methodology wherever possible so shoppers know they can trust our analysis.

We sort and process reviews to remove personally identifiable information and present the most helpful responses. Here’s a little about how it works.

First, we use artificial intelligence to remove reviews with incomplete information. For example, we filter out responses that don’t include the author’s name and state, the name of an insurer, or an actual review.

Next, we prompt an AI model to clean up the complete responses. We ask it to remove any potentially inflammatory language and fix grammatical errors while retaining the original meaning. We also ask the model to score each review from 0 to 100 based on how helpful it would be for a shopper looking to know more about a car insurance company. Reviews score higher if they mention specific details about customer service, coverage options, or prices. They score lower if they include only value statements without supporting evidence or references.

Then, we filter the scored reviews into three categories using the AI-generated helpfulness score (0 to 100) and the reviewer’s overall rating (1 to 5):

  • Approved reviews score well for helpfulness and relevance.

  • Borderline reviews have mixed scores for helpfulness and relevance.

  • We reject reviews that are extremely light on detail or aren’t really about car insurance.

We automatically send approved reviews through the process and set aside any borderline reviews that lean more helpful for human evaluation.

GEICO logo
User Reviews
4.0
IQ Score
The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores.
9.0 /10
Liability Only
Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages.
$54/mo
Full Coverage
Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible.
$119/mo
4.0
Best choiceBased on 10302 verified guest reviews and ratings
How drivers feel about GEICO

Drivers appreciate the excellent customer service and initial low prices but dislike the frequent price increases.

AI-generated from the text of verified reviews collected by Insurify
Best For
Teen drivers
Cheap rates
Accident forgiveness
How drivers feel about GEICO

Drivers appreciate the excellent customer service and initial low prices but dislike the frequent price increases.

AI-generated from the text of verified reviews collected by Insurify
Best For
Teen drivers
Cheap rates
Accident forgiveness
Reviews (5,664)

Elijah

November 27, 2024

Verified Review

Disappointed

Although you may have a 6-month policy, your rates are subject to change monthly.

Vickie

November 27, 2024

Verified Review

Experience with Geico

I have been with Geico for quite a while and I believe if insurance can be cheaper, they should adjust their prices accordingly. Otherwise, I might consider switching to another company.

Douglas

November 26, 2024

Verified Review

Watch Out

Be careful. They increase the rates every six months.
See all GEICO reviews
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
835
NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
0.74
A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A++
Why we picked this company

GEICO, a subsidiary of the Berkshire Hathaway Group, is the third-largest U.S. insurer by market share. In addition to auto insurance, GEICO sells homeowners, renters, flood, travel, life, and business insurance, among other products. The insurer offers numerous car insurance discounts to help drivers save. For example, drivers who are accident-free for five years could earn 22% off premiums, and good students could earn 15% off. GEICO’s National Association of Insurance Commissioners complaint index score is below average, meaning it receives fewer consumer complaints than average.

Pros
  • Good rates for good drivers, seniors, and young drivers

  • Accident forgiveness available

  • A+ (Superior) financial strength rating from AM Best

Cons
  • High rates for drivers with certain violations, like DUIs

  • No rideshare or new car replacement coverage available

  • Lower customer satisfaction scores from J.D. Power

What does Verified Purchase mean?

If you see a review marked with “Verified Purchase” in our Insurer Snapshot, it means the reviewer purchased an insurance policy through Insurify.

What does Verified Review mean?

When you see a review marked with “Verified Review” in our Insurer Snapshot, it means the reviewer used Insurify to compare car insurance quotes but hasn’t bought a policy.

Insurify review collection FAQs

Thanks for your interest in how we collect and process insurer reviews. If you’re still curious about how it all works, here are some answers to frequently asked questions.

  • We’ve collected user reviews for 76 insurance companies and counting. Insurance shoppers send in more company reviews every day.

  • Our internal filtering process removes any identifying information, even before we ask AI to help clean up the response. The only information we may display with a user review is first name and home state.

  • We don’t incentivize insurance shoppers to submit reviews, so users write all reviews voluntarily. While we don’t share it, we may use personal information users provide to verify the review. We also remove reviews that don’t have valuable information, evidence, and relevant experiences.

Julia Taliesin
Julia TaliesinInsurance Content Writer

Julia Taliesin is an insurance content writer at Insurify. She began her career as a journalist, covering local government and business in Somerville, Mass. She reported multiple investigative stories about municipal finances and budget allocation, building development and inspection, and personnel. When the pandemic began she became a de facto public health reporter, writing daily and weekly reports using available data to quickly communicate rates of infection and city response.

She's worked for print and digital outlets, writing everything from quick-hit breaking news to long-form community features. More recently, Julia managed content strategy at a startup creating a social platform for licensed nurses, overseeing a team of nurse freelancers and editing interview transcripts and news articles for publication.

She holds a Bachelor's degree in communications from Simmons University, with a focus in journalism. Outside of work, Julia enjoys working on crafting projects, learning about homesteading, and singing in cover bands.

Evelyn Pimplaskar
Edited byEvelyn PimplaskarEditor-in-Chief, Director of Content
Evelyn Pimplaskar
Evelyn PimplaskarEditor-in-Chief, Director of Content
  • 10+ years in insurance and personal finance content

  • 30+ years in media, PR, and content creation

Evelyn leads Insurify’s content team. She’s passionate about creating empowering content to help people transform their financial lives and make sound insurance-buying decisions.

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