Is Direct Auto a Good Insurance Company? Reviews From Over 1,487 Customers

Direct Auto scores an overall score of 3.0 out of 5 according to user reviews on Insurify. Full coverage from Direct Auto costs $166 per month, which is more expensive than competitors Allstate and National General.

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Sara Getman
Written bySara Getman
Sara Getman
Sara GetmanAssociate Editor

Sara Getman is an Associate Editor at Insurify and has been with the company since 2022. Prior to joining Insurify, Sara completed her undergraduate degree in English Literature at Simmons University in Boston. At Simmons, she was the Editor-in-Chief for Sidelines Magazine (a literary and art publication), and wrote creative non-fiction.

Outside of work, Sara is an avid reader, and loves yoga and knitting.

John Leach
Edited byJohn Leach
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John LeachLicensed P&C Agent, Chief Copy Editor
  • Licensed property and casualty insurance agent

  • 10+ years editing experience

  • NPN: 20461358

John is Insurify’s Chief Copy Editor, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.

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Direct Auto Insurance: Rated 3.0 out of 5 by customers

Category
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Average Score
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Overall experience rating3.0
Customer service3.0
Value3.1
Claims handling3.0
Coverage options3.1
Discounts3.3
Policy transparency3.0
Policy flexibility3.0
Quick Facts
  • Direct Auto overall user rating: 3.0 out of 5

  • Insurify Quality (IQ) Score for Direct Auto: 8.3 out of 10

  • NAIC complaint index: Not rated

  • Average monthly full-coverage premium from Direct Auto: $166

Our take on Direct Auto insurance

Direct Auto focuses on coverage for high-risk drivers and is only available in 15 states. Because Direct Auto caters to high-risk drivers, its rates will be higher than a traditional insurer and this is reflected in many of the customer reviews. 

Insurify gives Direct Auto a solid Quality Score of 8.3/10.

While Direct Auto can be a great fit for some drivers, its reviews skew mostly negative. Direct Auto customers with a positive experience frequently mention helpful agents and good customer service.

Customers with negative reviews mention Direct Auto’s high rates, lack of discounts, and rate increases. Overall, Insurify customers give Direct Auto a 3.1 out of 5 rating for its value for the money.

Direct Auto customer service reviews: Rated 3.0 out of 5

Direct Auto customers give the company a 3.0 out of 5 rating for its customer service. Customers with a positive experience focus on kind and helpful Direct Auto agents who were able to help them quickly. Reviewers who had negative experiences with Direct Auto’s customer service say that it’s hard to reach and the service is inconsistent.

Take a look at the table below to see how Direct Auto customers feel about the customer service.

  • Robert
    Verified Review
    My Insurance
    Lowest of them all.
    William
    Verified Review
    Excellent
    Direct is my carrier. I discovered that I need comprehensive coverage.
    Pedro
    Verified Review
    I was going crazy trying to find a good rate
    Awesome and pretty easy.
    Caasi
    Verified Purchase
    Great service, great price
    Great service, great price, so much less than Progressive.
    Theresa
    Verified Purchase
    Happy customer
    Very good and knowledgeable customer service.
    James
    Verified Purchase
    Perfect insurance provider
    Direct Auto is a reasonable insurance company, and I recommend you to all my friends and family. Thank you so much!
    Sondra
    Verified Purchase
    Efficient
    Reps are always attentive.
    Milton
    Verified Review
    Best insurance company so far that I have done business with.
    Excellent. Best price for the coverage I want. None of the quotes you provided even came close to what I pay for my policy.
    August
    Verified Review
    Satisfied Driver
    Easy, relaxing experience.
    Geoffrey
    Verified Review
    They tried to charge me for other drivers in my household even after I supplied their insurance information.
    They tried to charge me for other drivers in my household even after I supplied their insurance information.
    Suzanne
    Verified Review
    Average
    Rates kept rising every new period with no accidents, tickets, or claims.
    Shauna
    Verified Review
    Direct Auto looks good on the outside but if you need them for an accident forget it
    Direct Auto was great until I actually needed them for a claim process, and then it was a nightmare.
    Kelly
    Verified Review
    Disappointed in rising cost with no violations, claims or tickets
    Very disappointed my insurance went up. I have no tickets or traffic violations in my 32 years of driving. So why did my insurance raise by $16 a month?
    Deanna
    Verified Review
    Average
    My renewal rate increased to more than twice the original price.
    Jeffery
    Verified Review
    Too Expensive
    When the policy costs you almost twice what a competitor would, it's pretty much all downhill from there. I'll be canceling my policy before its next due date.
    Carmen
    Verified Purchase
    Not good. They will increase your payment after they have you sign
    They give you a decent quote at first to get you to sign the policy, and then they will increase it drastically within the first month.

Direct Auto customer service ratings vs. Allstate and National General

Direct Auto’s 3.0 out of 5 customer service rating lags behind Allstate’s 3.8 out of 5 rating, but it’s comparable to National General’s 2.7 out of 5 rating.

Here’s how Insurify customers rated each company on their customer service.

Company
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Average Score
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Direct Auto3.0
National General2.7
Allstate3.8

Direct Auto discounts reviews: Rated 3.3 out of 5

Direct Auto customers give the company a 3.3 out of 5 rating for its discounts, one of the highest ratings the company has. Positive reviews mention that Direct Auto’s discounts are better than those of competitors. Negative reviews mention discounts dropping after renewal.

Here’s a look at what Direct Auto customers say about the company’s discount opportunities.

  • Britney
    Verified Review
    Excellent
    Great price, you will save money.
    Larry
    Verified Review
    Great
    It was great. I’ll be saving over $600 on a 6-month policy now.
    Sherry
    Verified Purchase
    Excellent Customer Service!
    Great! Exceptional customer service by my representative Stephanie D.!
    Elizabeth
    Verified Purchase
    Best Auto Coverage
    I told my daughter about how easy it was to switch to Direct Auto and how affordable the rates were compared to any company I have dealt with. She is switching to Direct Auto also!
    Michael
    Verified Purchase
    Excellent
    It was simple and good value.
    Jacqueline
    Verified Purchase
    Love them
    Best rates in Florida, very good customer service, and great discounts.
    Roland
    Verified Review
    Good alternative
    I have only been with the company for a few days. Still a bit on the high side, but lower than my last insurance company after they doubled my premium.
    Sondra
    Verified Review
    Thankful
    So far, so good. I'm glad roadside assistance is included with my policy.
    Thomas
    Verified Review
    Poor Customer Service
    While initially offering competitive pricing, Direct has raised my rates considerably. The customer service is overseas, and there is a substantial language barrier, and the connection is terrible. It took me almost 45 minutes to replace a vehicle on my policy. Direct does not have an option to make changes to your policy online. The only thing you can do is purchase a policy online. No customer service options at all. If I had known this, I would not have gone with Direct. I will be changing insurance companies at the end of my policy in June.
    Robert
    Verified Review
    Should Cost Less
    Price could be less, but I can't complain.
    Felicia
    Verified Review
    Be careful with this company. Gotta stay on top of them.
    They're affordable, but customer service is almost nonexistent. I'd send in two documents in the same email, and they'd claim to have received one of the documents but not the other more important, rate-affecting document.
    Robert
    Verified Review
    I feel my insurance policies are a little expensive
    I really haven't had any correspondence with my insurance company because I haven't had any claims.
    Brandon
    Verified Review
    Well below expectations
    Another driver, who was at fault and had the same insurance through the same company, hit my vehicle. Because I wasn't the person driving, they refused to pay for the damages and increased my monthly payments. It basically feels like I got punished for someone hitting my car.
    Summerlee
    Verified Review
    Car Insurance
    Good service.
    Kannasheia
    Verified Review
    A good insurance, but needs better rates
    It's okay. I've just seen cheaper rates.
    Teresa
    Verified Purchase
    Price Comparisons
    Compare prices directly on car insurance websites.

Direct Auto discounts ratings vs. Allstate and National General

Direct Auto’s 3.3 out of 5 rating for discount availability is higher than National General’s, but lower than Allstate’s.

Check out the table below to see how customers rate these three companies’ discounts.

Company
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Average Score
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Direct Auto3.3
National General3.1
Allstate3.8

Direct Auto claims handling reviews: Rated 3.0 out of 5

Direct Auto customers rate the company’s claim handling a 3.0 out of 5. Happy policyholders note that Direct Auto’s claims process is smooth and straightforward. Negative reviews mention issues with responsiveness.

Here are some recent reviews from Insurify customers about Direct Auto’s claims process.

  • George
    Verified Purchase
    Honest Opinion
    Easy as signing up for anything on the web, simple and straightforward.
    Chad
    Verified Review
    Jamie rocks!
    Fast, friendly, and fabulous!
    Bernard
    Verified Review
    Direct Auto: These Guys are the Real Deal
    Found them to be very thorough. I inadvertently gave them the wrong start date for my new policy and had to have it corrected. They got on it and had it done the same day. This move saved me $145! Very pleased to be saving $50/month on top of the initial $145.
    Amy
    Verified Review
    Direct Auto 2025
    They are overall out for 100% customer satisfaction.
    Megan
    Verified Review
    Excellent
    Billing needs to improve. They stated they can take ACH withdrawal up to 72 hours in advance.
    John
    Verified Review
    Satisfied
    I am very satisfied with Direct Auto. They made things very easy online, and I would most definitely tell a friend or family member about it.
    Fatima
    Verified Review
    Great Rates, Kind Staff, Slow Phone Support
    They offer great customer service when locating quotes, but they don't offer GAP coverage. Also, hold times are substantially long and you always have to wait to be transferred to a licensed agent twice, which is frustrating and inefficient.
    Pamela
    Verified Review
    All Questions Answered
    Very, very pleasant.
    Glenn
    Verified Review
    I'm 60 years old and I pay so much for car insurance, which is the Hyundai Sonata I have.
    Never buy a 2014 to 2018 Hyundai Sonata. Insurance is very high.
    Mark
    Verified Review
    So far the current policy I carry has been okay.
    The current monthly payment for my car is a little less so far, and I have not been able to find a better rate for the current policy I have right now. But I am hoping that I will find a better insurance company for a better rate.
    Della
    Verified Review
    No Savings
    Started at $108, then nothing ever since. They raised it to $155. I am trying to restructure my bills, but this does not help.
    Hector
    Verified Review
    Pay a little more, eventually they will charge you the same amount anyway
    The price changes every other month with no warning.
    Pamela
    Verified Purchase
    Policy price went up
    When I asked to make my payment a little later, the price of my policy went up.
    Rick
    Verified Purchase
    My answer to Direct Auto
    Direct Auto is a little more costly than American Family Insurance Company. But I like American Family Insurance Company because they have a driver's app that gives you the chance to decrease your monthly bills depending on your driving.
    Joann
    Verified Review
    They are very professional
    I wish my insurance was lower.
    Jaquetta
    Verified Review
    Things could be better
    I haven't had any experience with them at all. I have yet to speak to a representative since I've had them. The price is ridiculously high and I'm searching for another insurance company.

Direct Auto claims handling ratings vs. Allstate and National General

Direct Auto and National General have similar ratings for claim handling. Allstate has the highest rating with a 3.8 out of 5.

Here’s how Direct Auto’s claims handling compares to Allstate and National General.

Company
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Average Score
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Direct Auto3.0
National General3.3
Allstate3.8

Direct Auto value for money reviews: Rated 3.1 out of 5

Direct Auto has a 3.1 out of 5 rating its value for the money. Customers who struggled to find coverage are pleased with Direct Auto’s value for the money. Negative reviews feel like Direct Auto isn’t worth it because of rate hikes.

Below are reviews from Insurify customers about whether or not Direct Auto provides good value for the money.

  • Sherry
    Verified Review
    I really don’t have a whole lot to say. I’ve been with the company for a couple of years and never had any problems. No tickets, no accidents, so really I’ve had no dealings with Direct Auto other than paying my bill on time. They don’t bother me, and I don’t bother them.
    I really don’t have a whole lot to say. I’ve been with the company for a couple of years and never had any problems. No tickets, no accidents, so really I’ve had no dealings with Direct Auto other than paying my bill on time. They don’t bother me, and I don’t bother them.
    Jason
    Verified Review
    Very cheap insurance, but very unresponsive with the claims department.
    Bad response time for claims. I haven't received a call and keep trying to reach them. I was T-boned in an accident and still can't get in touch with them.
    Daniel
    Verified Review
    Great insurance and good price. Detailed explanation. I wish I could have known about it before
    Price, customer service, details are excellent.
    Mary
    Verified Review
    Excellent
    Great customer service.
    Ashley
    Verified Review
    Affordable Insurance You Can Use
    I have received great customer service and would recommend Direct Auto to my family and friends.
    Calvin
    Verified Review
    Great Service, Good Price
    Good.
    Sabreen
    Verified Review
    Understanding and Courteous
    They give you a chance to pay for your coverage. They are understanding when problems occur. Thank you.
    Winifred
    Verified Review
    Great Customer Service
    The few times I called in, they were very helpful and spoke to me, not at me.
    Patricia
    Verified Review
    I am very displeased with their app and the ability to update payment information, as it does not allow for changing main payment details.
    I am very displeased with their app and the ability to update payment information, as it does not allow for changing main payment details.
    Louis
    Verified Purchase
    Good insurance company
    Good, except I have to use my phone for GPS once in a while and I'm told I'm using the phone. Otherwise, it's great.
    Bernard
    Verified Review
    Requested Review
    Average still. I became a customer in January, but it took a while before I found someone to talk with. I have since received three quotes for auto insurance, and they were all different.
    Jackie
    Verified Review
    Average
    The lowest rate for full coverage I have found.
    Hector
    Verified Review
    Direct Auto Survey
    It's fast and easy; they'll give you a quote in minutes.
    Tamala
    Verified Review
    They seem to be a good company. They are a bit pricey but all in all they are good
    They seem to be good, but they are a bit expensive.
    Oneil
    Verified Review
    Great service
    Overall great experience.
    Rochelle
    Verified Purchase
    Okay
    Some customer service representatives are rude and don’t know how to deal with people, but the insurance is good.

Direct Auto value for money ratings vs. Allstate and National General

Direct Auto’s 3.1 out of 5 rating for monetary value is higher than National General’s 3.0 out of 5 rating. Allstate beats both companies, with customers giving it a 3.3 out of 5 rating for its monetary value.

Here’s how Insurify customers rate these three companies on their value for the money.

Company
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Average Score
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Direct Auto3.1
National General3.0
Allstate3.3

Direct Auto policy transparency reviews: Rated 3.0 out of 5

One of Direct Auto’s highest ratings is for policy transparency, with customers giving it a 3.0 out of 5. Positive reviews focus on easy-to-understand documents and helpful agents. Negative reviews mention confusion over canceled policies and unexpected charges.

The table below shows real reviews about Direct Auto’s policy transparency.

  • Tashonda
    Verified Review
    Rate Increases
    The monthly cost increased each month instead of staying the same until the end of the premium coverage.
    Terry
    Verified Purchase
    Customer Service
    Good overall customer service and availability to answer questions.
    Douglas
    Verified Review
    Good Service
    Ask questions. They have the answers.
    Daniel
    Verified Review
    Easy to Work With & Great Customer Service
    Direct Auto is great to deal with. However, we were able to find a reputable insurance company with better coverage for less money.
    Marsha
    Verified Review
    Upset Former Policyholder
    I loved them until my insurance rates increased. People on a fixed income, like myself, can't afford to pay higher premiums. Then, my car was stolen through no fault of my own, but I'm being penalized by my insurance company. This is not good at all, considering the purpose of insurance is to cover such incidents, especially when the premiums are paid on time.
    William
    Verified Review
    No complaints
    Good insurance company.
    James
    Verified Purchase
    Buddy's Review
    Great.
    Marjorie
    Verified Review
    Only Use If No One Else Will Insure You
    This is the most expensive insurance I have ever had.
    Adam
    Verified Review
    Switching
    Switching to Progressive, not happy with the rate. Adding a car and renters insurance makes it cheaper than one car with Direct.
    James
    Verified Purchase
    It's alright
    My experience with Direct Auto is okay, but I still feel that I'm paying too much for my auto insurance.
    Timmy
    Verified Review
    Wish I Had Cheaper Insurance
    For people with low income and barely getting by, it's either buy groceries or pay for car insurance, so sometimes I have to go hungry. I mean, $140 is high for liability insurance.
    Gary
    Verified Review
    Bad Experience
    I've been with them for 4 years and have had numerous problems with just paying my bill and keeping it consistent. For every renewal, my payments are always higher. It's been awful.
    Deann
    Verified Review
    One good compliment
    The good thing I can say is they work with you to keep your policy from lapsing due to late payments.
    Robyn
    Verified Review
    Money Hungry
    Do not go with DirectAuto. Each policy renewal, they raise rates despite you having no accidents or claims. They will not provide an explanation.
    Jessie
    Verified Review
    The Most Expensive Insurance I've Ever Seen
    I would advise against dealing with Direct Auto.
    Debra
    Verified Review
    High Cost
    The cost is too high.

Direct Auto policy transparency ratings vs. Allstate and National General

Direct Auto’s policy transparency rating is better than National General, but Allstate has the highest rating for policy transparency.

Here’s how customers rate these three companies.

Company
sort ascsort desc
Average Score
sort ascsort desc
Direct Auto3.0
National General3.3
Allstate3.6

Direct Auto vs. Allstate, National General, and Foremost

When you’re looking for insurance, it’s helpful to compare multiple companies to make sure you’re getting the best deal. Here’s how Direct Auto compares to its competitors.

Data in this table has been sourced from Insurify’s users who have indicated they are insured with the listed providers
  • Insurify collects reviews from users on its platform who have successfully compared quotes, as well as users who have purchased a policy through Insurify.

    These users complete an optional survey that asks them to review their experience with their current insurance company and rate the company on factors like customer service, claims handling, coverage availability, discounts, policy flexibility, policy transparency, and value for money. These ratings and reviews are then compiled and cleaned by our data team to bring you company-level insights from over 85,000 Insurify users.

Direct Auto customer reviews: Read what over 1,487 Insurify customers have to say about Direct Auto

Reading real customer reviews is one of the best ways to get an impression of a company.

Here’s how over 1,487 Insurify customers feel about Direct Auto.

Katheryn
Verified Purchase
Fast and easy
Very pleasurable and easy process.
Jeffrey
Verified Review
Not affordable for seniors
It's good, but very expensive!
Donnell
Verified Purchase
So Far, So Good!
Issue-free. Easy to use.
Mia Nayara
Verified Purchase
Friendly staff
Excellent customer service.
David
Verified Purchase
Excellent
They gave us a much better quote. Efficient, professional, and fair.
Teresa
Verified Purchase
Direct Auto Rocks!
They're excellent!
Christopher
Verified Purchase
Very professional helpful customer service
Excellent
Earl
Verified Review
Liability Auto Insurance
Good deal.
Deborah
Verified Purchase
High Rates for Seniors
I have had so much trouble with direct insurance. They rewrote my policy from $202.00 to $186.00. I thought, great, this is going to help me save some money. But when they rewrote the policy, they said I didn't show coverage of insurance. If they had done their homework like they should have, I've been covered with direct insurance for 5 years, so they went up to $212.00! I am over 65 years of age. I do not drive except to the grocery store and the doctor, but yet my insurance is still over $200 a month, which is a nightmare for someone on a fixed income who can barely make ends meet!
Mario
Verified Review
Unexpected Charges and Rate Changes
Horrible. Their rates change monthly and they added roadside assistance without my knowledge.
Cameron
Verified Review
It was poor
I'm paying way too much and I don't even have full coverage.
Evelyn
Verified Review
Poor service
They're really difficult to reach, and in the 3 months, my rates have gone up! I need to find another insurance company.
Echo
Verified Review
I was a couple of days late making a payment, but I made the payment. Then they increased my payments by $150, bringing it up to $598 a month.
I was a couple of days late making a payment, but I made the payment. Then they increased my payments by $150, bringing it up to $598 a month.
David
Verified Review
DirectAuto Rate Increase Issue
Do yourself a favor and just don't. Two months in, they hiked my rates for no reason. I have a signed contract stating what I would pay every month. They are trying to charge me $70 more than that amount per month. I'm ditching them this weekend.
Harold
Verified Review
Direct Auto - Terrible Experience
I got a policy and paid for 6 months. One month later, they tried to increase my bill by almost half of what I paid for 6 months, so I canceled. They were supposed to refund the difference, but they have yet to issue a check. Trying to connect with someone in the administration is next to impossible.
Mary
Verified Review
Not pleased.
Well, I thought I had full coverage because I'm paying a car note, but I found out I'm not, and they didn't tell me. In my opinion, I think I'm paying too much just for liability.

Sara Getman
Written bySara GetmanAssociate Editor
Sara Getman
Sara GetmanAssociate Editor

Sara Getman is an Associate Editor at Insurify and has been with the company since 2022. Prior to joining Insurify, Sara completed her undergraduate degree in English Literature at Simmons University in Boston. At Simmons, she was the Editor-in-Chief for Sidelines Magazine (a literary and art publication), and wrote creative non-fiction.

Outside of work, Sara is an avid reader, and loves yoga and knitting.

John Leach
Edited byJohn LeachLicensed P&C Agent, Chief Copy Editor
Photo of an Insurify author
John LeachLicensed P&C Agent, Chief Copy Editor
  • Licensed property and casualty insurance agent

  • 10+ years editing experience

  • NPN: 20461358

John is Insurify’s Chief Copy Editor, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.

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