120+ moreCategory  | Average Score |
|---|---|
| Overall experience rating | 4.5 |
| Customer service | 4.9 |
| Value | 4.3 |
| Claims handling | 4.7 |
| Coverage options | 4.6 |
| Discounts | 4.6 |
| Policy transparency | 4.5 |
| Policy flexibility | 4.5 |
American Family overall user rating: 4.5 out of 5
Insurify Quality (IQ) Score for American Family: 9.3 out of 10
NAIC complaint index: 0.30 (lower than expected)
Average monthly full-coverage premium from American Family: $153
Insurify gives American Family a quality score of 9.3 out of 10. American Family customers give positive reviews in several categories, including customer service and transparency. Although American Family has some areas that aren’t rated as highly, such as value for money and discounts, many customers believe that it’s a worthwhile trade-off.
American Family’s customer service rating of 4.9 out of 5 helps to offset some of the categories it falls behind in, such as claims handling.
American Family’s customer service has positive reviews, earning a ranking of 4.9 out of 5. Customers report receiving prompt, personal assistance. These positive traits, along with warm and helpful agents, help foster loyalty among many customers.
Negative feedback usually focuses on a lack of responsiveness. Customers say that there’s sometimes a frustrating lack of follow-through with support.
The reviews below provide some specific examples of how American Family customers feel about customer service.
Customers generally approve of American Family’s customer service, rating it 4.9 out of 5. Customer reviews mention positive interactions with agents and short wait times.
Allstate receives more criticism, earning rankings of 3.8.
Company | Average Score |
|---|---|
| American Family | 4.9 |
| Allstate | 3.8 |
Discounts are a weak point for American Family, with customers rating their discounts 4.6 out of 5. While many customers don’t rank its discounts at all, others leave low rankings. Customers are unlikely to recommend American Family based on its discounts, and some feel that other insurers can provide better benefits.
The reviews below can give insight into how customers view American Family’s discounts.
Discounts are a weak point for both American Family and Allstate. American Family has a discount rating of 4.6 out of 5 while Allstate is rated 3.8 out of 5.
Here’s how the two companies compare.
Company | Average Score |
|---|---|
| American Family | 4.6 |
| Allstate | 3.8 |
American Family has a claims handling score of 4.7 out of 5.
Customers often don’t rate claims handling in their American Family reviews. The customers who did leave reviews have divided opinions. Some describe a simple and easy claims experience, while others say the claims-handling process is slow and laborious.
Below are some specific reviews that can help give insight into the process.
American Family is less likely than Allstate to receive negative reviews focusing on its claims-handling process, and customers give it a 4.7 out of 5 for claims handling.
Customers rate Allstate 3.8 out of 5.
The chart below can help you understand general customer sentiment around claims handling.
Company | Average Score |
|---|---|
| American Family | 4.7 |
| Allstate | 3.8 |
American Family’s value-for-money rating, 4.3 out of 5, is lower than some of its other categories. Customers often say that American Family is too expensive and that it frequently raises its rates. Even customers who otherwise enjoyed American Family note that its price was a major trade-off for its services.
The reviews below reflect customers’ opinions on American Family’s value for the money.
While American Family customers say that it’s too expensive, they also say it provides good service. American Family earns a score of 4.3 out of 5 for monetary value.
Allstate customers, on the other hand, seem to think that they’re overpaying for a subpar product, giving it a 3.3 out of 5. The chart below shows how these companies are viewed by their customers.
Company | Average Score |
|---|---|
| American Family | 4.3 |
| Allstate | 3.3 |
American Family has a decent policy transparency rating, with customers giving it a 4.5 out of 5. Many reviews are neutral or lightly positive, but it has a notable number of negative reviews. The negative reviews are generally because of perceived surprises, such as rate increases, claim rejections, and a lack of coverage for certain events.
The reviews below show some common sentiments about American Family’s policy transparency.
American Family is perceived as more transparent than Allstate. Customers rate American Family a 4.5 out of 5 for transparency while Allstate is rated 3.6 out of 5.
The chart below provides information on how customers view each company’s transparency.
Company | Average Score |
|---|---|
| American Family | 4.5 |
| Allstate | 3.6 |
American Family generally receives positive reviews. Customers express satisfaction with its customer service, transparency, and claims handling. Although it’s seen as expensive, this seems to be a trade-off that many customers are willing to make.
But it’s worth seeing how American Family compares against its competitors.
For a clearer look at how these companies and others stack up, take a look at the table below.
Insurify collects reviews from users on its platform who have successfully compared quotes, as well as users who have purchased a policy through Insurify. These users complete an optional survey asking them to review their experience with their current insurance company and to rate the company on factors like customer service, claims handling, coverage availability, discounts, policy flexibility, policy transparency, and value for money. These ratings and reviews are then compiled and cleaned by our data team to bring you company-level insights from over 85,000 Insurify users.
The reviews below are sourced from Insurify customers who have recently reviewed American Family.
)
)
)
)
)
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
Featured in
){kind=small}
At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.
We do receive compensation when a sale or referral occurs from many of the insurance providers and marketing partners on our site. That may impact which products we display and where they appear on our site. But it does not influence our meticulously researched editorial content, what we write about, or any reviews or recommendations we may make. We do not guarantee favorable reviews or any coverage at all in exchange for compensation.
 |  |  |
|---|---|---|
Average price Prices based on average across state-minimum and full coverage car insurance $118/mo* | Average price Prices based on average across state-minimum and full coverage car insurance $110/mo* | Average price Prices based on average across state-minimum and full coverage car insurance $81/mo* |
Overall rating 4.5 | Overall rating 3.8 | Overall rating |
Value for money | Value for money | Value for money |
Customer service | Customer service | Customer service |
Claims handling | Claims handling | Claims handling |
Special highlight Outstanding customer serviceAI-generated from 264 user reviews | Special highlight Accident forgivenessAI-generated from 4333 user reviews | Special highlight Customer serviceAI-generated from 7292 user reviews |
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
Featured in