Our editorial mission
We serve our readers with objective, well-researched, simple explanations of complex subjects related to all things insurance. We believe everyone deserves to get the best deal on insurance that’s available to them, and we create content to help you make informed decisions about your insurance coverages.
Our editorial principles
We will create with integrity.
Integrity is intrinsic to every word we publish. To create our content, our team of skilled editors, writers, insurance agents, and insurance executives rely on meticulous research, and verified, reputable sources such as expert interviews, government authorities, and insurance company representatives.
We will write independently.
Our content is based on factual research and analyses of available data. Although Insurify does receive commissions from the insurance companies we partner with, our team of content writers and editors receive no direct compensation from our business partners or advertisers.
We will speak with empathy.
We understand that buying insurance can be confusing, intimidating and frustrating – and we also believe it doesn’t have to be. We aim to provide information that can help destress the insurance-buying process.
We will inform with simplicity.
Insurance is full of jargon and complicated terms. Whenever possible, we will replace jargon with simple, straightforward words that everyone can understand. When it’s necessary to use insurance terminology, we’ll explain what it means – thoroughly and concisely.
Our editorial leadership
Evelyn Pimplaskar, director of content, has 30-plus years of experience in content creation, editorial content, and personal finance.
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Insurify editors
Our editing team includes veteran personal finance editors, specialized subject matter editors who are licensed insurance agents, and data scientists – all of whom excel at helping readers understand insurance industry news and trends that affect their financial well-being.
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Insurify’s advisory panel
Insurify’s advisory panel helps our editorial team ensure our content is accurate, relevant, and addresses current news and trends in the insurance industry. Panel members draw on a wealth of insurance knowledge from their work as agents, educators, and industry leaders.
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Insurify insurance agents
Insurify is a licensed insurance agency in all 50 states, and our editorial team works with a panel of seasoned insurance agents to help ensure the accuracy and simplicity of our content.
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Our data scientists
Our data scientists hold advanced degrees in data science, economics, applied mathematics, machine learning, and computer science. They leverage their expertise to help our editorial team turn more than 400 million data points from 70 million-plus insurance quotes into meaningful, actionable content to help our readers make informed decisions about insurance.
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Insurify contributors
Nearly 30 experienced personal finance writers contribute to Insurify’s editorial content each month. Our contributors have written for leading personal finance and insurance industry publications from Investopedia, Forbes, and the New York Times, to Business Insider, Bankrate, and Credit Karma.
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Our editorial process
Insurify’s content goes through a rigorous editing and fact-checking process that includes reviews by insurance agents, data scientists, and multiple editors with years of experience in insurance and personal finance. We vet every article and report for:
Accuracy
Educational value
Objectivity
Enjoyability