Insure.com Review: Legit or Just a Lead Generator? (2026)
Insure.com is an insurance marketplace, but it doesn’t provide users with real-time quotes.
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Written byCourtney Levin
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Courtney LevinInsurance Writer
A licensed insurance professional, Courtney Levin has been a personal finance writer since 2016. She graduated from Sonoma State University with a degree in communications and has been creating content for Insurify for more than two years. She specializes in auto insurance and personal finance and strives to help customers understand the ins and outs of their insurance policies.
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Edited byKatie Powers
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Licensed auto and home insurance agent
4+ years experience in insurance and personal finance editing
NPN: 20564519
Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.
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Reviewed byJohn Leach
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John LeachLicensed P&C Agent, Senior Insurance Copy Editor
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
John leads Insurify’s copy desk, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.
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Table of contents
Table of contents
If you’re taking your car insurance search online, you’re no doubt uncovering several new websites purporting to help you. And one you may have come across is Insure.com.
Insure.com is a lead-generation site that aims to simplify the insurance-buying process by breaking down pricing to help customers get the best insurance rates. The site sets out to help users compare insurance policies from multiple insurance companies — then supplements this information with informative, up-to-date reviews from policyholders.
Here’s what you need to know about Insure.com.
Quick Facts
Insure.com allows you to compare coverages for home, life, auto, and health insurance.
You must leave the Insure.com site and click on insurer links to receive your quotes.
Insure.com has a low average rating on Trustpilot, with many complaints from users about receiving spam messages and phone calls.
Insure.com at a glance
Owned by online marketing company QuinStreet, Insure.com has been in business since 1999. Neither company has great ratings from customers on sites like the Better Business Bureau (BBB) and Trustpilot, though they have limited customer reviews.
Insure.com is an online insurance marketplace that offers quote comparison for auto, home, life, Medicare, and private health insurance. The company doesn’t provide real-time quotes, but it may help you start the car insurance buying process.
Here’s a look at some of Insure.com’s pros and cons.
Pros
Simple quote form
Has several online insurance tools and calculators
Provides some educational insurance content
Cons
Real quotes not provided directly on the site
May sell your information unless you specifically opt out
May result in spam calls and messages
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How Insure.com works
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Insure.com’s quote-comparison survey is simple. Once you select the auto insurance comparison tool, you’ll have to start providing information, starting with your ZIP code.
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Next, you’ll answer a few questions about your living situation, including whether any other active drivers live in your household. Insure.com also asks if you own or rent your home and if you own multiple vehicles.
On each page of the survey, Insure.com provides a tracker to let you know how much longer you have left. It also sometimes includes a sentence or two explaining why a certain piece of information is relevant. For example, when asking about your homeownership status, Insure.com provides the insight that you can potentially save by bundling home and auto policies.
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Next, you’ll have to enter information about your current insurer and how long you’ve had continuous insurance coverage. At this point, you may get a pop-up showing you “initial matches” from a couple of insurance companies. If you select them, Insure.com will redirect you to the insurer’s website.
You can also continue filling out information on Insure.com for a “fully customized quote.”
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Then, you need to provide details about your vehicle: year, make, model, what you use your vehicle for, and whether you own or lease it. Insure.com will then have a few more questions, asking you to provide your marital status, military background, and gender, as well as if you’ve had any vehicle incidents in the past few years.
Before you can see any coverage options, you have to enter your full name, email, phone number, and home address.
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When we went through the survey, Insure.com showed us two insurance “offers” from Progressive and GEICO, but no real quotes. Selecting “See My Quotes” redirected us from Insure.com to the website of each insurer we clicked on. Even then, we still needed to answer another series of questions to receive an actual quote.
Is Insure.com legit?
No. Though Insure.com has some helpful information and insurance tools, it’s a lead-generation website that doesn’t provide real-time insurance quotes. It can direct users to a few insurance options, but it also shares your information with third-party companies.
If you use Insure.com, you may be at risk of receiving spam messages and phone calls. Various insurers, insurance marketplaces, or insurance agents may reach out to you with policy offerings.
Insure.com reviews: What real customers are saying
It’s important to look at the customer satisfaction of past Insure.com users before using the site. The company has mixed online reviews. On Trustpilot, it has an overall rating of 2.2 out of 5 stars based on just 12 reviews since 2023. Some unsatisfied customers complained of receiving spam phone calls and messages after using Insure.com. But a few respondents said the site was easy to use and had useful tools.
Below, you can look at a few recent reviews of Insure.com.
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Insure.com vs. Insurify
In general, Insurify and Insure.com have a similar user experience. Both skip the lengthy sign-up process and let you start answering their questionnaires in a matter of seconds. The questionnaires on both sites cover similar details and only take minutes to complete.
From there, things diverge. With Insurify, you’ll gain access to real-time quotes personalized to your exact needs and specifications. Meanwhile, Insure.com will direct you to the websites of auto insurance companies, home insurance companies, or life insurance companies, depending on your needs. Insure.com will share your information with these insurance companies, while Insurify won’t do that.
Below, you can compare site features from Insure.com and Insurify.
Feature | Insure.com | Insurify |
|---|---|---|
| Real-time quotes | No | Yes |
| Sells customer information | Yes | No |
| Licensed insurance agency | No | Yes |
| Average Trustpilot rating | 2.2 out of 5 stars | 4.7 out of 5 stars |
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Insure.com FAQs
If you’re looking to learn more about Insure.com, the following information can help answer your remaining questions.
Yes. Insure.com may share or sell your information with third-party companies. But residents in some states can submit a request to opt out of this practice with QuinStreet, Insure.com’s parent company.
No. Insure.com doesn’t provide real insurance quotes. Instead, it’ll redirect you to the websites of insurance companies to finish the quote process.
Insure.com is a lead-generation site, which means it shares your information with third parties. While the website is safe to use, it may leave you with annoying spam calls after the fact.
When it comes to the type of insurance you can compare on Insure.com, you have options. You can compare pricing on car insurance, homeowners insurance, health insurance, life insurance, and even more specialized insurance services, like motorcycle coverage.
Yes. Insure.com offers a simple digital experience with straightforward directions to guide you through the quote process. You’ll have to answer several questions, but the steps are simple to follow. The “Why do we ask?” feature at the bottom of the page is a handy helper to guide you in how your answers affect your insurance quotes.
Yes. Insure.com provides links to quotes for free. But you should be aware you’ll need to leave the site and click on the link of an associated insurer to actually get your quotes. You should also know that Insure.com may sell your information to outside insurance agencies unless you specifically opt out.
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Courtney LevinInsurance Writer
A licensed insurance professional, Courtney Levin has been a personal finance writer since 2016. She graduated from Sonoma State University with a degree in communications and has been creating content for Insurify for more than two years. She specializes in auto insurance and personal finance and strives to help customers understand the ins and outs of their insurance policies.
Licensed auto and home insurance agent
4+ years experience in insurance and personal finance editing
NPN: 20564519
Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.
Featured in
John LeachLicensed P&C Agent, Senior Insurance Copy Editor
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
John leads Insurify’s copy desk, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.
Featured in