120+ more){kind=small}
3+ years in insurance content
Host of Insurify‘s podcast “No Dumb Questions“
Sara has been an associate editor at Insurify since 2022. She co-launched Insurify‘s podcast “No Dumb Questions“ in 2025.
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Licensed property and casualty insurance agent
10+ years editing experience
NPN: 21630969
MacKenzie Korris is an insurance copy editor with a producer’s license for property and casualty insurance in Missouri.
Updated
Category | Average Score |
|---|---|
| Overall experience rating | 4.0 |
| Customer service | 3.3 |
| Value | 3.3 |
| Claims handling | 3.5 |
| Coverage options | 3.6 |
| Discounts | 3.1 |
| Policy transparency | 3.7 |
| Policy flexibility | 3.5 |
Dairyland overall user rating: 4.0 out of 5
Insurify Quality (IQ) Score for Dairyland: 7.7 out of 10
NAIC complaint index: 0.92 (lower than expected)
Average monthly premium from Dairyland: $247
Insurify gives Dairyland a quality score of 7.7/10. We gave Dairyland this score because of its weakness in several categories, including customer service and discounts.
For customers looking for a simple product that they won’t have to think too much about, Dairyland can be a good fit. But for those hoping to find discounts and strong support, it might not be the best fit.
Dairyland’s customer service is rated 3.3 out of 5 by Insurify customers. Customers generally think that the customer service is average. Some positive reviews mention that Dairyland doesn’t try to upsell while providing customer service.
But negative reviews report a lack of real, human assistance.
For more specific feedback, take a look at the reviews below.
Dairyland has fairly neutral reviews for its customer service, earning a rating of 3.3 out of 5. Erie, on the other hand, has the most consistently positive customer service reviews. Erie’s customer service is rated 3.8 out of 5 by customers. Reviews for American Family are largely dependent on agent interactions.
For additional information on customer reviews for each company, look at the chart below.
Generally, customers prefer Erie’s customer service to that of Dairyland and American Family.
Company | Average Score |
|---|---|
| Dairyland | 3.3 |
| Erie | 3.8 |
| American Family | 4.9 |
Dairyland’s discount availability tends to lag behind other categories, with customers rating it a 3.1 out of 5. Negative comments about discounts are often included in reviews that mention rising rates and high premiums.
But some customers feel that the savings they get through Dairyland are better than those of competitors. Although sentiment is largely negative, some customers feel like they’re saving money.
For more feedback, see the reviews below.
Customers for Erie, American Family, and Dairyland don’t often mention discounts in their reviews. Erie customers are the most likely to mention discounts, and reviews tend to be positive. Both American Family and Dairyland reviews tend to mention discounts in the context of overall price increases and are largely negative.
With that being said, Dairyland customers give it a 3.1 out of 5 score for discounts. Erie has the most positive reviews relating to price and discounts, earning a 3.7 out of 5 for its discounts, and American Family’s discounts are rated 4.5 out of 5.
The chart below gives more information about how customers feel about discounts.
Company | Average Score |
|---|---|
| Dairyland | 3.1 |
| Erie | 3.7 |
| American Family | 4.5 |
Customer reviews for Dairyland’s claims handling generally trend negative, and customers give it a 3.5 out of 5 rating.
While some customers say that they had no issues while filing claims, there are a significant number of negative reviews. Many customers who leave negative reviews about Dairyland’s claims handling are unsatisfied with how their claims were handled.
Dairyland’s 3.5 out of 5 rating lags behind the competition. Erie has the most positive reviews for claims handling, earning a customer rating of 4.0 out of 5. Reviews for American Family are more mixed, with some customers describing a smooth process, and others saying that claims handling is overly complicated.
The table below provides more data about customer reviews.
Company | Average Score |
|---|---|
| Dairyland | 3.5 |
| Erie | 4.0 |
| American Family | 4.6 |
Dairyland customers rate the company a 3.3 out of 5 for its value for money. Many customers say that its specialized coverages provide decent value and are worth the cost. Negative reviews tend to focus on rate increases, which customers describe as unexpected and hard to justify.
The customer reviews below can provide more specific insights.
Although Dairyland has a solid 3.3 out of 5 score for value for money, it lags behind American Family and Erie. Reviews for Erie indicate that customers see it as a reliable option that provides the value that they expect. Erie’s value earns a 3.7 out of 5 based on customer reviews. American Family has a value rating of 4.3 out of 5, which is the highest of the three insurers.
The table below shows more information about customer reviews.
Company | Average Score |
|---|---|
| Dairyland | 3.3 |
| Erie | 3.7 |
| American Family | 4.3 |
Dairyland transparency reviews range from mixed to slightly negative, resulting in a score of 3.7 out of 5. Customers report feeling surprised by rate changes. Positive reviews mention that Dairyland doesn’t push customers to buy unnecessary add-ons. Customers who leave negative reviews express a desire for clearer communication around changes.
Check out the following reviews from Dairyland customers.
Dairyland’s score of 3.7 out of 5 for policy transparency falls behind Erie and American Family.
Erie earns a customer rating of 4.0 out of 5 for its transparency. Erie’s customers generally feel they understand their policy well.
American Family’s customers have a wide range of experiences, but the company has a strong transparency score of 4.5 out of 5.
For more information on how customers feel about transparency at Dairyland, Erie, and American Family, look at the table below.
Company | Average Score |
|---|---|
| Dairyland | 3.7 |
| Erie | 4.0 |
| American Family | 4.5 |
Reading real customer reviews is one of the best ways to see how a company operates. Below are recent reviews sourced from Dairyland customers.
Comparing insurers is one of the best ways to make sure you’re getting a good deal. To see how Dairyland stacks up to its competition, take a look at the information below.
 |  |  |  |
|---|---|---|---|
Average price $174/mo* | Average price $93/mo* | Average price $121/mo* | Average price $112/mo* |
Overall rating | Overall rating | Overall rating | Overall rating |
Value for money | Value for money | Value for money | Value for money |
Customer service | Customer service | Customer service | Customer service |
Claims handling | Claims handling | Claims handling | Claims handling |
Special highlight Hard-to-insure driversAI-generated from 413 user reviews | Special highlight High customer satisfactionAI-generated from 557 user reviews | Special highlight Outstanding customer serviceAI-generated from 665 user reviews | Special highlight Teen driversAI-generated from 20735 user reviews |
Insurify collects reviews from users on its platform who have successfully compared quotes, as well as users who have purchased a policy through Insurify.
These users complete an optional survey that asks them to review their experience with their current insurance company and rate the company on factors like customer service, claims handling, coverage availability, discounts, policy flexibility, policy transparency, and value for money. These ratings and reviews are then compiled and cleaned by our data team to bring you company-level insights from over 85,000 Insurify users.
3+ years in insurance content
Host of Insurify‘s podcast “No Dumb Questions“
Sara has been an associate editor at Insurify since 2022. She co-launched Insurify‘s podcast “No Dumb Questions“ in 2025.
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 21630969
MacKenzie Korris is an insurance copy editor with a producer’s license for property and casualty insurance in Missouri.
At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.
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