Is Auto-Owners a Good Insurance Company? Reviews From Over 365 Customers

Auto-Owners has an overall score of 4.3 out of 5 from Insurify’s customers. Policyholders give it positive reviews for customer service and policy transparency, but mixed reviews for claims handling.

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4.7 / 517K reviews
Katie Powers
Written byKatie Powers
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Katie PowersLicensed P&C Agent, Senior Insurance Editor
  • Licensed auto and home insurance agent

  • 4+ years experience in insurance and personal finance editing

  • NPN: 20564519

Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

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John Leach
Edited byJohn Leach
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John LeachLicensed P&C Agent, Chief Copy Editor
  • Licensed property and casualty insurance agent

  • 10+ years editing experience

  • NPN: 20461358

John is Insurify’s Chief Copy Editor, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.

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Auto-Owners Insurance: Rated 4.3 out of 5 by customers

Category
Average Score
Overall experience rating4.3
Customer service3.7
Value3.5
Claims handling4.0
Coverage options4.0
Discounts3.5
Policy transparency4.0
Policy flexibility4.0
Quick Facts
  • Auto-Owners overall user rating: 4.3 out of 5

  • Insurify Quality (IQ) Score for Auto-Owners: 8.2 out of 10

  • NAIC complaint index: 0.47 (Below average)

  • Average monthly premium from Auto-Owners: $88

Our take on Auto-Owners insurance

Insurify gives Auto-Owners a quality score of 8.2/10. Overall, Auto-Owners customers have mixed opinions about the insurer, but reviews trend in a positive direction.

Auto-Owners’ satisfied customers appreciate dependable customer support, proactive agents, and solid coverage offerings. But other policyholders complain of rate increases at policy renewal, value that deteriorates over time, and ineffective discounts.

Auto-Owners customer service reviews: Rated 3.7 out of 5

Auto-Owners earns a rating of 3.7 out of 5 for customer service from Insurify’s customers with coverage from the insurer. Positive reviews commonly focus on good experiences with local agents for day-to-day support and follow-ups. But some negative reviews touch on gaps in communication, particularly during urgent issues.

Here are reviews about customer service from real Auto-Owners customers.

View Auto-Owners customer service reviewsexpand/collapse
Gregory
Verified Review
Excellent
An excellent company that responds!!
David
Verified Review
Good service, but high prices.
I’m not happy about a sudden rate hike of more than 20%.
Richard
Verified Review
My Experience with Auto-Owners Insurance Company
Very easy to deal with.
Sylvester
Verified Review
The experience I had with the office workers was pleasant.
Good. I never had to file a claim.
Mike
Verified Review
Solid Car Insurance Company
They’re very easy to talk to, and they’ll walk you through anything you need.
Ronald
Verified Review
I Hate Insurance Companies
The good is my broker was fantastic; she got me a good policy for a decent price in the beginning. The bad is, in the 3 years I’ve had my policy, it went up about 4-5 times, and the last two times it went up, it was like a day or two apart, which is very unacceptable. I just don’t understand when you are loyal to a company, pay your bills on time, and haven’t had a claim on your vehicle(s) or house, they just increase your payment without notice or care about how much income you have. I have no problem paying my bills on time, but honestly, I’d like to be able to feed my family, and it’s really hard to do that when a majority of your income goes to bills.
David
Verified Review
Great Service
They are fantastic to work with.
Mickie
Verified Review
I prefer to discuss my problems with Insutrify
I would like many more quotes and printed copies of those quotes so that I could make more informed decisions. At present, all I'm given is 'this one is cheaper' and 'this is the price if you combine home insurance.'
Eugene
Verified Review
Insurance Company Issues
Cannot get information from the company. You go through an agent, and they don't get back to you. If you ask for a change on the policy, they start a new policy, which increases the cost you have to pay.
Ron
Verified Review
For now, USAA is too far away
My current insurance is through a broker in the next town, and although they are higher than USAA, I like that I can go into their office, sit, ask questions, and look at the person giving me the answers. I'm not comfortable dealing online with a company far away. I haven't made my final decision, but if USAA was significantly cheaper, I would consider them, even though my current insurance is higher. I like that I can go into their office and talk face-to-face, so I need to make my decision quickly. I'm leaning towards staying with my current insurance so I have more time to research and see if I can get comfortable with USAA, which is miles away and requires doing everything online. Even if they have offices, like in Atlanta, it's 2.5 hours away, and Nashville is 4.5 or 5 hours away. My insurance broker is currently 9 miles from my house.
Bruce C
Verified Review
Auto-Owners OK
Return calls and information are relatively fast. Previous attempts to find a lower-cost policy have been fruitless.
Shontia
Verified Review
Okay Service
The service was good until the rate increased without notification.
Thomas
Verified Review
Fair Insurance, One Bad Agent
I had a bad agent, but the prices are kind of high, yet they are the lowest among the big four insurance companies.

Auto-Owners customer service ratings vs. Nationwide and State Farm

Auto-Owners has a customer service rating of 3.7 out of 5, ranking a bit lower than Nationwide and State Farm. Insurify customers give ratings of 4.0 out of 5 for Nationwide and 4.4 out of 5 for State Farm.

Nationwide has a higher rating than both State Farm and Auto-Owners, with customers highlighting helpful representatives and quick resolutions to problems. State Farm, which ranks higher than Auto-Owners for customer service, has positive feedback from customers who feel taken care of by their local offices.

Below, you can see how customer service ratings for the three insurance companies compare.

Company
Average Score
Auto-Owners3.7
Nationwide4.0 
State Farm4.4

Auto-Owners discounts reviews: Rated 3.5 out of 5

Insurify’s customers with car insurance from Auto-Owners give the insurer an overall discount availability rating of 3.5 out of 5. Dissatisfied customers mention frustration with limited and hard-to-qualify-for discounts, as well as discounts that expire upon policy renewal. But other customers say they’re happy with the savings they’ve earned through bundling discounts.

Below, you can read real reviews from Auto-Owners customers discussing discount availability.

View Auto-Owners customer reviews for discountsexpand/collapse
Gary
Verified Review
Tornado
I asked for discounts, but they don't offer any due to tornado damage claims.
Brenda
Verified Review
Discouraged
They increased their price in the last six months for my monthly premium. I believe I should have received a discount given how long I have been with them and my agent.
James
Verified Review
Dissatisfied
I’m tired of the constant rate increases, even though I have a perfect driving record. No discounts whatsoever.

Auto-Owners discounts ratings vs. Nationwide and State Farm

Auto-Owners ranks lower than Nationwide and State Farm for discount availability, with an average rating of 3.5 out of 5. Insurify customers give ratings of 3.7 out of 5 for Nationwide and 3.9 out of 5 for State Farm.

State Farm has a higher discount rating than both Nationwide and Auto-Owners, with customers mentioning local agents helping them understand discount eligibility. Nationwide ranks higher than Auto-Owners, and some customers describe helpful initial discounts.

See how the three insurers compare for discount availability below.

Company
Average Score
Auto-Owners3.5
Nationwide3.7
State Farm3.9

Auto-Owners claims handling reviews: Rated 4.0 out of 5

Overall, Auto-Owners earns a claims handling rating of 4.0 out of 5. Positive reviews focus on smooth claims processing, good communication, and fair outcomes. But some unhappy customers experienced delays and disappointing settlement amounts.

Learn more about how real Auto-Owners customers feel about the insurer’s claims handling in the reviews below.

View Auto-Owners customer reviews for claims handlingexpand/collapse
William
Verified Review
Claims handled great but very expensive
Way too expensive.
Henry
Verified Review
Many Years of Service
They have always paid claims promptly.
Larry
Verified Review
One of the best insurers I've had, but getting too expensive to keep. Need to shop around.
Excellent customer service from start to finish when I had a fender bender.
Michael
Verified Review
Best Kept Secret!
Fast claim response. Very courteous and professional. For what I need, no other company comes close in price for the last 10+ years.
Linda
Verified Review
Best Claim Service
When a driver drove into my back end, the communication and service were excellent!
Mickey
Verified Review
Policy Evaluation
It’s expensive, but claims are handled quickly.

Auto-Owners claims handling ratings vs. Nationwide and State Farm

Auto-Owners customers give the car insurance company a rating of 4.0 out of 5 for claims handling, with positive reviews ranking similarly to Nationwide and State Farm. Customers give Nationwide a rating of 4.2 out of 5, and State Farm has a rating of 4.1 out of 5.

Nationwide falls in the middle between Auto-Owners and State Farm, with mixed claims feedback touching on the insurer having a structured process with some friction around coordination. State Farm falls lower than Auto-Owners and Nationwide, with customers complaining of delays, having to follow up, and feeling dissatisfied with settlement outcomes.

Compare claims handling ratings from Auto-Owners, Nationwide, and State Farm below.

Company
Average Score
Auto-Owners4.0
Nationwide4.2
State Farm4.1

Auto-Owners value for money reviews: Rated 3.5 out of 5

Auto-Owners has a value-for-money rating of 3.5 out of 5 from Insurify customers with coverage from the insurer. Happy customers cite stable pricing coupled with reliable coverage and customer support. But some negative reviews complain of renewal increases.

Here are real reviews from Auto-Owners customers about the insurer’s value for money.

View Auto-Owners customer reviews for value for moneyexpand/collapse
Julie
Verified Review
Too Much Money for Insurance
As far as the people go, they are nice. I feel like I should not be paying so much for my car insurance because I have no tickets, no wrecks, and no DUIs at all.
David
Verified Review
Getting Expensive
I've been with them for 15 years and received $3,200 back when a tree fell on my roof. It seems I'm in the hole for $19,776.00 over these years.
Patricia
Verified Review
Price Gouging
I drive about 5,000 miles a year and am paying over $2,500 with no accidents and no tickets. This is crazy. I would not refer.

Auto-Owners value for money ratings vs. Nationwide and State Farm

The value-for-money rating for Auto-Owners is solid but lower than ratings for Nationwide and State Farm. Insurify customers give ratings of 3.5 out of 5 for Auto-Owners, 3.5 for Nationwide, and 3.7 for State Farm.

Based on ratings from Insurify customers, Nationwide and State Farm have stronger value ratings than Auto-Owners, with customers citing reliable and reasonable costs and savings opportunities. That said, all three insurers face some negative reviews complaining of increasing insurance costs.

See how Insurify customers rate the three car insurance companies below.

Company
Average Score
Auto-Owners3.5
Nationwide3.5
State Farm3.7

Auto-Owners policy transparency reviews: Rated 4.0 out of 5

Insurify customers with auto policies from Auto-Owners give the insurer a rating of 4.0 out of 5 for policy transparency. Satisfied customers feel informed and have agents who explain coverage and billing details clearly and up front. But several negative reviews have had surprise charges or confusion during renewals.

Auto-Owners policy transparency ratings vs. Nationwide and State Farm

Auto-Owners has a policy transparency rating of 4.0 out of 5, ranking higher than State Farm but slightly lower than Nationwide. State Farm has a rating of 3.9 out of 5, and Nationwide earns a rating of 3.9.

State Farm ranks lower for policy transparency than Auto-Owners, with some customers complaining of unclear coverage limits. Nationwide, which has higher ratings than Auto-Owners and State Farm, receives reviews that praise the company for providing clear next steps and understandable coverage information.

Compare policy transparency ratings from Insurify customers for these three insurers below.

Company
Average Score
Auto-Owners4.0 
Nationwide3.9
State Farm3.9

Auto-Owners customer reviews: Read what over 365 Insurify customers have to say about Auto-Owners

Here are more than 365 reviews from real Auto-Owners customers on Insurify during the last 12 months.

Nannette G
Verified Review
Very Good
We’re very happy, especially since we pay annually. However, the price has gone up a lot.
Jim
Verified Review
Good
Too expensive.
Twitty
Verified Review
Good company, just the rates are too expensive
Uneventful.
Darryl
Verified Review
Insurance Shopping
Good, but I've never had a claim with them on this vehicle, and the rate has more than doubled. That's the reason for finding a cheaper policy.
Norberto
Verified Review
Excellent
Definitely not the cheapest insurance you can buy.
Wayne
Verified Review
Cost too much for someone who never had a claim
Never had a claim.
Warren
Verified Review
Punishment for 65+ years of no problems.
I have been licensed since two weeks before my 14th birthday, in other words, 65+ years. I had 2 tickets and 1 accident (that was in July 2024). It cost me a $25 fine and no points, yet my rate increased by 60%. This was the only claim against me over the years. I don't drive much, about 10,000 miles a year if that much, and yet I'm being punished for years of no problems. BTW, the patrolman questioned the ability of the on-lookers of the accident.
Larry
Verified Review
Good
Good coverage, just a little high.
Randy
Verified Review
Excellent
They're a very good company and easy to work with.
Monte
Verified Review
Insurance Auto
The price is high.
Chick
Verified Review
Disappointed! Would rather have TALKED to an actual person!
It has been excellent! I just wanted to compare prices, but unfortunately, I insure 6 vehicles and your website doesn’t allow me to include them all!
Don
Verified Review
Auto Owners Review
No problems so far, but no claims have been made yet.
Raymond
Verified Review
Good
Insurance could be a little bit cheaper.
Karen
Verified Review
Good rates.
I would recommend.
James
Verified Review
Overpriced
I’ve had no contact with them since I’ve never had a claim to speak with them. Their prices are going up very rapidly despite never having any kind of claim.
Gerald
Verified Review
Car Insurance
Excellent, but the price is higher.
Roy
Verified Review
I don't have anything to add
Good company, but I didn't care for their premiums going up this year just for liability and roadside service.
Ann
Verified Review
Satisfaction
I like paying all at one time.
Richard
Verified Review
Time to Compare Rates
I have had no problems with Auto-Owners, I just want to compare rates.
Dale
Verified Review
Good Review
I've had no problems with them and I have recommended them.
Joe
Verified Review
Survey
The customer service is good, but it's too expensive.
Wilmer
Verified Review
Excellent company, but I saved a considerable amount of money by switching to another company. I like Auto-Owners!
Excellent company, but I saved a considerable amount of money by switching to another company. I like Auto-Owners!
Karen
Verified Review
Premiums are too expensive
It's too expensive.
David
Verified Review
Excellent
Great company.
Vicki
Verified Review
Satisfied Insured
This is a very good company; they pay quickly on claims.
Linda
Verified Review
Great Insurance Company
Always there for us and made things easy to understand.
Richard
Verified Review
Unbeatable as a Former A/O Agent
As a former agent with Auto-Owners Insurance, where I worked for 26 years before retiring, I can confidently say that they are the best. I was associated with Al Bourdeau Insurance Agency in Flint, Michigan. However, due to my current fixed income, I am compelled to shop for better rates. Thank you for asking.
Keith
Verified Review
My Experience with Auto Owners
I recommend checking around with other car insurance companies as well.
Mary
Verified Review
Online Comparisons Name Progressive as Having the Lowest Rates
I initially thought my rates were high due to increases in premiums this year. However, after requesting online comparisons, I found that my current insurance company, Progressive, offered the lowest rates.
Allen
Verified Review
Excellent
Absolutely no problems.
Michael
Verified Review
Pleased
I have had a positive experience with Auto-Owners company and personnel.
Jim
Verified Review
Auto
Overall, it's good, though their flexibility on pricing is less than desired.
Cinda
Verified Review
Too Much Money!
I haven’t had any claims, and my insurance premiums still increase.
James
Verified Review
Does not take care of business. People they send for damage repair are way off base on their pricing
Not a local company anymore. I haven’t had a claim for years, and my insurance keeps going up.
Paul
Verified Review
Auto Owners
Auto Owners' rates have increased year after year.
Scott
Verified Review
Poor
Prices are too high.
Peter
Verified Review
Auto Owners
Shop around, compare cost and performance.
Carol
Verified Review
Too High Rates
Rates go up significantly even though there are no claims.
Dennis
Verified Review
Started off reasonable but they kept raising the price. No tickets or accidents, but still rising premium costs. I'm looking elsewhere for a better price.
Started off reasonable but they kept raising the price. No tickets or accidents, but still rising premium costs. I'm looking elsewhere for a better price.
Kevin
Verified Review
Auto Owners Review
Prices are way too high.
Lance
Verified Review
Average
They have nearly doubled my premium in the last couple of years for no reason.
Joseph
Verified Review
Average
Good but expensive.
Jason
Verified Review
Stay away from them if you have children. My policy jumped $540 a month, and they will not exclude my daughter from the policy even though she doesn't drive my truck.
Stay away from them if you have children. My policy jumped $540 a month, and they will not exclude my daughter from the policy even though she doesn't drive my truck.
Lois
Verified Review
Contract
I signed a contract for one price after the agent inspected my house. However, a few months later, another man came out and raised the premium. The contract didn't seem to mean a thing!
Charles
Verified Review
Unexpected Rate Increase After First Year
The rates significantly increased after the first year.
Edward
Verified Review
Disappointed with Auto Owners
We never had a claim, yet they raised our cost by more than $2,000 per year!
Mike
Verified Review
Unexpected Rate Increase
The service was not satisfactory. Our rates were tripled without any notification.
Sandra
Verified Review
Who is my agent?
The service is fair, but it depends on which function was performed.
Mike
Verified Review
Just Wow
The good thing is that the company I work with is family-oriented. The bad thing is that my rate was tripled without any notice.
Jon
Verified Review
No Longer Offers a Paid in Full Discount
They no longer offer a paid in full discount.
Tammy
Verified Review
Affordable Insurance in Michigan
The insurance is affordable.
Sharon
Verified Review
Not Very Happy
If you have a 17 or 18-year-old in your household and on your policy, their rates are extremely high. This is why I'm searching for other insurance companies. They increased my fees by more than $300 per month, which is approximately $1,000 per month in payments.
Scotty
Verified Review
They are a bunch of crooks. My policy has increased every single time, and I've only had one small claim.
They are a bunch of crooks. My policy has increased every single time, and I've only had one small claim.
Linda
Verified Review
Fair
Too expensive.
Jeanette
Verified Review
Shop Around
My independent agent went missing in action and this company has continued to raise the prices. I literally drive less than 1,800 miles a year.
David
Verified Review
Sell Your Car to Auto Owners Insurance... They Pay Out Much More Than Its Worth!
They dropped me after two accidents. In one of these accidents, they paid out over 17 thousand dollars for a vehicle that was worth $6000 at best. I'm not happy about it! It's insane! I was told that glass damage didn't count as a claim against your insurance, but found out after they dropped me that it does. This resulted in five claims over five years.
John
Verified Review
Avoid Auto Owners
They focus on issues other than those in the claims. They are very inflexible and quick to try and drop your policy.
Allen
Verified Review
The agent was not truthful about the claim. He told me that what I said on the report was completely incorrect.
The agent was not truthful about the claim. He told me that what I said on the report was completely incorrect.
Vinice
Verified Review
Disappointed After Filing a Claim
If you end up having to file a claim, be prepared for a long process. It can be quite frustrating when you receive compensation after being a loyal customer for years. Also, be aware that you may face overcharges on your rates.
Ace
Verified Review
Progressive's deductible is half of what I was previously paying. Additionally, I save $140 annually. I'm the only driver in the family. My spouse has a driver's license but doesn't drive. We're just trying to save money as we're seniors on Social Security.
Progressive's deductible is half of what I was previously paying. Additionally, I save $140 annually. I'm the only driver in the family. My spouse has a driver's license but doesn't drive. We're just trying to save money as we're seniors on Social Security.
Paula
Verified Review
Auto Owners Review
They do not offer savings for low mileage!
Angela
Verified Review
The person I spoke with was very helpful and polite, and did her best to get my rate as low as possible.
The person I spoke with was very helpful and polite, and did her best to get my rate as low as possible.
Martine
Verified Review
Poor Customer Service
The customer service is poor, I would recommend staying away.
Scott
Verified Review
High Premium for Retiree
I'm unhappy that a 73-year-old retiree with a clean record, no claims or tickets in the past 25 years, is paying more than $500.

Auto-Owners vs. Nationwide, State Farm, and GEICO

Auto-Owners has high overall ratings from Insurify customers with coverage from the auto insurer. Customers review the company especially positively for its relationship-driven customer service and policy transparency.

Below, you can see how Auto-Owners compares to competitors like Nationwide, State Farm, GEICO, and more.

Auto-Owners logo
Nationwide logo
State Farm logo
GEICO logo
American Family logo
Travelers logo
Average price
$68/mo*
Average price
N/A
Average price
$78/mo*
Average price
$112/mo*
Average price
$121/mo*
Average price
$144/mo*
Overall rating
Overall rating
Overall rating
Overall rating
Overall rating
Overall rating
Value for money
Value for money
Value for money
Value for money
Value for money
Value for money
Customer service
Customer service
Customer service
Customer service
Customer service
Customer service
Claims handling
Claims handling
Claims handling
Claims handling
Claims handling
Claims handling
Special highlight
AI-generated from 365 user reviews
Cheap rates
Special highlight
AI-generated from 1028 user reviews
Usage-based savings
Special highlight
AI-generated from 21082 user reviews
Customer service
Special highlight
AI-generated from 20688 user reviews
Teen drivers
Special highlight
AI-generated from 665 user reviews
Outstanding customer service
Special highlight
AI-generated from 1820 user reviews
Numerous discounts
Data in this table has been sourced from Insurify’s users who have indicated they are insured with the listed providers
User review collection and methodologyexpand/collapse

Insurify collects reviews from users on its platform who have successfully compared quotes, as well as users who have purchased a policy through Insurify.

These users complete an optional survey that asks them to review their experience with their current insurance company and rate the company on factors like customer service, claims handling, coverage availability, discounts, policy flexibility, policy transparency, and value for money. These ratings and reviews are then compiled and cleaned by our data team to bring you company-level insights from over 85,000 Insurify users.

Katie Powers
Written byKatie PowersLicensed P&C Agent, Senior Insurance Editor
Photo of an Insurify author
Katie PowersLicensed P&C Agent, Senior Insurance Editor
  • Licensed auto and home insurance agent

  • 4+ years experience in insurance and personal finance editing

  • NPN: 20564519

Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

Featured in

media logomedia logo

Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

John Leach
Edited byJohn LeachLicensed P&C Agent, Chief Copy Editor
Photo of an Insurify author
John LeachLicensed P&C Agent, Chief Copy Editor
  • Licensed property and casualty insurance agent

  • 10+ years editing experience

  • NPN: 20461358

John is Insurify’s Chief Copy Editor, helping ensure the accuracy and readability of Insurify’s content. He’s a licensed agent specializing in home and car insurance topics.

Featured in

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