How Insurify Scores Home Insurance Companies
We rate insurers on 18 key factors, including affordability and customer service, to help you decide which company is best for your needs.
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Written byCourtney Mikulski
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Courtney MikulskiSenior Editor, Auto
Over 3 years of experience producing content on insurance and personal finance.
Key architect of Insurify's quality score.
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Edited byKatie Powers
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Katie PowersLicensed P&C Agent, Senior Insurance Editor
Licensed auto and home insurance agent
4+ years experience in insurance and personal finance editing
NPN: 20564519
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Reviewed byJohn Leach
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John LeachLicensed P&C Agent, Chief Copy Editor
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
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How Insurify rates home insurance companies
To calculate each company’s IQ Score, Insurify analyzes more than 18 criteria, including more than 85,000 verified customer reviews. We group these criteria into five categories: third-party financial strength ratings, customer satisfaction, cost, customer support and transparency, and availability.
The IQ Score uses a 1-to-10 scale to assign a score to insurance companies for each criterion analyzed. The higher the score, the better.
After collecting the scores, Insurify calculates the average score of each criterion category based on a predetermined weighting and adds the weighted scores to create a unique IQ Score for each insurer. If an insurer doesn’t have data for a particular criterion, we exclude it from the IQ Score calculations.
Insurify has IQ Scores for 22 top home insurance companies in the U.S. We regularly update data for average costs, consumer ratings, complaint data, and other criteria that can change frequently. Every six months, we perform full updates to metrics that change less often, like coverage and discount availability, J.D. Power scores, and financial strength ratings.
Below, you can see Insurify’s 12 main sources and the corresponding data we pull from them when determining each home insurance company’s Insurify Quality Score.
Data Source | Purpose |
|---|---|
| AM Best | Financial strength |
| Moody’s | Financial strength |
| S&P | Financial strength |
| Fitch | Financial strength |
| Weiss | Financial strength |
| J.D. Power | Customer and claims satisfaction |
| NAIC | Customer complaint data, market share |
| Trustpilot | Customer satisfaction and experience |
| ConsumerAffairs | Customer satisfaction and experience |
| Mobile app ratings | Customer satisfaction and experience |
| Insurify quote data | Affordability analysis |
| Home insurer websites | Discount availability, coverage customization options, and customer support |
Third-party financial ratings
Insurify relies on third-party rating agencies like AM Best and S&P Global to help create objective IQ Scores. These agencies assign grades to companies primarily based on their financial outlook and credit ratings.
For example: AM Best’s ratings consider insurance companies’ financial strength, operating performance, and business profile. Insurify uses ratings from AM Best, Moody’s, S&P Global, Fitch, and Weiss.
Here’s how Insurify rates and scores third-party ratings for these criteria.
Criteria | 1–2 | 3–4 | 5–6 | 7–8 | 9–10 |
|---|---|---|---|---|---|
| AM Best | C+/C++ | B-/B | B+/B++ | A-/A | A+/A++ |
| Moody’s | Below B1 | B1/B2/Ba1/Ba2 | Baa2/Baa3/Baa1/Baa2 | A2/A3/Aa3/A1 | Aa2/Aaa/Aa1 |
| S&P Global | D or lower | C/CC/CCC/B | BB+/BBB-/BBB+/BBB | A-/A/A+/AA- | AA/AA+/AAA |
| Fitch | C or lower | CC/CCC | B/BB | BBB/A-/A | A+/AA/AAA |
| Weiss | E | D | C | B | A |
Customer satisfaction
The IQ Score also uses customer satisfaction ratings to help you review and compare home insurance companies. The scoring system includes ratings from trusted industry experts like J.D. Power and the National Association of Insurance Commissioners (NAIC), as well as customer reviews from Trustpilot.
Insurance companies receive a 1-to-10 score as it correlates to the criteria rating below. Then, Insurify takes an average of the scores to calculate the companies’ final customer satisfaction scores. If a company doesn’t have information for a criterion, Insurify excludes it from the score.
Criteria | 1–2 | 3–4 | 5–6 | 7–8 | 9–10 |
|---|---|---|---|---|---|
| J.D. Power 2025 U.S. Home Insurance Study | Less than 760 | 760–779 | 780–799 | 800–819 | 820 and higher |
| J.D. Power 2025 U.S. Property Claims Satisfaction Study | Less than 820 | 820–839 | 840–859 | 860–879 | 880 and higher |
| NAIC complaint index | 3.01 and higher | 2.01–3 | 1.11–2 | 0.90–1.10 | Less than 0.90 |
| Trustpilot | Less than 3 | 3.0–3.49 | 3.5–3.99 | 4.0–4.49 | 4.5 and higher |
| ConsumerAffairs | Less than 3 | 3.0–3.49 | 3.5–3.99 | 4.0–4.49 | 4.5 and higher |
Affordability
Home insurance average costs and how much homeowners pay for coverage are crucial parts of the IQ Score. Insurify’s team of data scientists analyzes a database of 1.2 million home insurance quotes to calculate average premiums based on $250,000 and $500,000 dwelling coverage limits.
The scoring methodology also considers advertised discounts in a company’s affordability score. The more discounts a home insurance company advertises, the more homeowners can save on their premiums.
Insurify scores companies in the following three criteria from 1 to 10, then averages the three scores to create a home insurer’s affordability score.
Criteria | 1–2 | 3–4 | 5–6 | 7–8 | 9–10 |
|---|---|---|---|---|---|
| $250,000 limit average premium | $250 or more | $201–$250 | $151–$200 | $101–$150 | $100 or less |
| $500,000 limit average premium | $350 or more | $301–$350 | $251–$300 | $201–$250 | $200 or less |
| Advertised discounts | 2 or less | 3–4 | 5–6 | 7–8 | 9 or more |
Customization, support, and transparency
Every homeowner has different needs for their home’s coverage. That’s why Insurify compares and rates companies based on the available coverage options. If a company only offers dwelling coverage, for example, it will score lower in that category than a company that has customizable coverage options to meet various needs.
Customer support is crucial, too. It’s important to file a home insurance claim quickly, efficiently, and conveniently. Home insurance companies score higher for this criterion if they have multiple ways for customers to file claims.
Lastly, shopping online for home insurance is easier when companies provide as much information about their products as possible. Insurify scores home insurance companies higher when they provide information about their coverage options, discounts, geographical footprint, and financial ratings on their websites.
Here are four main points Insurify looks for when rating transparency:
Coverage options
Contact information
State availability
Potential discounts
Here’s how Insurify scores home insurance companies based on these criteria to create this portion of their IQ Score.
Criteria | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| Coverage options | Dwelling-only coverage | 2 coverage options | 3 coverage options | 4 coverage options | 5 or more coverage options |
| Claims filing | Only online | Only phone | Online and by phone (no mobile app option) | Mobile app and by phone (no desktop option) | Mobile app, phone, and online |
| Transparency | 0 points — must call agent for info | 1 points | 2 points | 3 points | 4 points |
Availability and reach
Insurify considers how many states an insurance company serves and its market share to create an IQ Score. Companies that serve more states earn higher scores. However, to avoid unfairly downgrading smaller companies specializing in serving regional areas, they don’t receive a score for this category.
Insurify scores national companies from 1 to 10 based on the following criteria.
Criteria | 1–2 | 3–4 | 5–6 | 7–8 | 9–10 |
|---|---|---|---|---|---|
| Market share | Not listed | 0.01%–0.49% | 0.50%–0.99% | 1%–9.99% | More than 10% |
| Availability | Less than 10 states | 10–19 states | 20–29 states | 30–39 states | 40 or more states |
How to read home IQ Scores
Insurify scores home insurance companies on a 1-to-10 scale, with 10 being the highest. The higher a company’s IQ Score, the better they rank. For example, if a home insurance company has an IQ Score of 7.5, it scores lower overall than an insurer with an IQ Score of 9.8.
Below, you can see IQ Scores for Insurify’s highest-ranking home insurance companies.
Insurance Company | IQ Score The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores. |
|---|---|
| Stillwater | 8.8 |
| American Family | 8.6 |
| Farmers | 8.4 |
| Nationwide | 8.4 |
| Allstate | 8.2 |
| Amica | 8.2 |
| Progressive | 8.2 |
| State Farm | 8.2 |
| Liberty Mutual | 8 |
| USAA | 8 |
Our editorial team spent more than 350 hours developing the Insurify Quality (IQ) Score and scoring insurance companies. The IQ Score objectively analyzes and calculates a score for insurers using more than 15 crucial criteria. The team weighted criteria by importance to the consumer — factors such as customer reviews and affordability influence the score more than availability and third-party ratings.
We rate each company on a 1 to 10 scale based on five categories: financial ratings, customer satisfaction, affordability, customer support and transparency, and availability. Insurify updates ratings once a year or as more recent information becomes available.
- Third-party financial ratings: Insurify uses data from AM Best, S&P, Moody’s, and more to compare insurance companies’ credit and ability to pay out future claims.
- Customer satisfaction: To calculate this score, Insurify analyzed more than 55,000 customer reviews across 155 car insurance companies. We also consider third-party ratings from J.D. Power, the National Association of Insurance Commissioners, and Trustpilot.
- Affordability: Our data scientists analyzed more than 90 million real-time auto insurance rates from our partners across the U.S., as well as available discounts, to calculate an affordability score.
- Customer support and transparency: This measures coverage options, ease of claims filing, and the insurer's transparency surrounding discounts, coverages, and claims process.
- Availability and reach: Insurify scores availability and reach by identifying the number of states in which insurers offer coverage and company size by market share.
Why Insurify created the IQ Score
The IQ Score expands Insurify’s analysis of the best home insurance companies so you can objectively compare insurers to find the best coverage for your needs.
As you begin your home insurance search, you can use the IQ Score as a factor in your final decision. Whether you’re buying home insurance for the first time or switching to a new insurer, the IQ Score is here to help you.
IQ Score FAQs
Learn more about how we calculate Insurify Quality Scores below.
What is a good home insurance IQ rating?
IQ Scores are on a 10-point scale, so the higher a company’s score, the better. The top-ranking home insurance companies have scores of 8 or higher.
How does Insurify rate home insurance companies?
We determine each insurance company’s IQ Score based on 18 specific criteria. Each data point is in one of the following categories: third-party financial strength ratings; customer satisfaction; affordability; customization, support, and transparency; and availability and reach. Insurify determines each category’s average score, assigns a weight, and sums the final weighted scores to calculate each company’s IQ Score.
Should you choose the highest-rated home insurance company?
Choosing a highly rated home insurance company is a good idea, but you don’t necessarily have to choose the highest-rated home insurance company. You can use the top home insurers as a starting point to determine the best option for your coverage needs.
)
Courtney MikulskiSenior Editor, Auto
Over 3 years of experience producing content on insurance and personal finance.
Key architect of Insurify's quality score.
Featured in
Katie PowersLicensed P&C Agent, Senior Insurance Editor
Licensed auto and home insurance agent
4+ years experience in insurance and personal finance editing
NPN: 20564519
Featured in
John LeachLicensed P&C Agent, Chief Copy Editor
Licensed property and casualty insurance agent
10+ years editing experience
NPN: 20461358
Featured in
