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Written byJulia Taliesin
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Julia Taliesin is an insurance content writer at Insurify. She began her career as a journalist, covering local government and business in Somerville, Mass.
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Edited byEvelyn Pimplaskar
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10+ years in insurance and personal finance content
30+ years in media, PR, and content creation
Evelyn leads Insurify’s content team. She’s passionate about creating empowering content to help people transform their financial lives and make sound insurance-buying decisions.
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Updated December 19, 2024
Why you can trust Insurify: Comparing accurate insurance quotes should never put you at risk of spam. We earn an agent commission only if you buy a policy based on our quotes. Our editorial team follows a rigorous set of editorial standards and operates independently from our insurance partners. Learn more.
Advertiser Disclosure
At Insurify, our goal is to help customers compare insurance products and find the best policy for them. We strive to provide open, honest, and unbiased information about the insurance products and services we review. Our hard-working team of data analysts, insurance experts, insurance agents, editors and writers, has put in thousands of hours of research to create the content found on our site.
We do receive compensation when a sale or referral occurs from many of the insurance providers and marketing partners on our site. That may impact which products we display and where they appear on our site. But it does not influence our meticulously researched editorial content, what we write about, or any reviews or recommendations we may make. We do not guarantee favorable reviews or any coverage at all in exchange for compensation.
Table of contents
Insurify’s mission is to help people save money on insurance — quickly and easily.
We analyze rate data and study industry trends, but actual customer experience can give you an inside look into how an insurer treats customers. To help shoppers find the right company and coverage options, we’ve collected more than 55,000 verified, helpful user reviews and ratings of 76 insurance companies.
Here’s how we gather and use those reviews.
How Insurify collects reviews
We collect reviews from people who go through our car insurance quoting process and successfully compare quotes. Our goal is to collect honest, current reviews from real people to help all insurance shoppers choose the right company for their needs.
We reach out to Insurify shoppers who switched to a new insurance company to:
Ask about their experience with their old insurer
Understand why they decided to make the change
Ask how they like their new insurance company
How Insurify uses reviews
We display reviews from Insurify shoppers in our Insurer Snapshot, which summarizes rate information, industry rankings, and policyholder experience to give a well-rounded view of each insurance company. Our teams prioritize transparency, and we show our methodology wherever possible so shoppers know they can trust our analysis.
We sort and process reviews to remove personally identifiable information and present the most helpful responses. Here’s a little about how it works.
First, we use artificial intelligence to remove reviews with incomplete information. For example, we filter out responses that don’t include the author’s name and state, the name of an insurer, or an actual review.
Next, we prompt an AI model to clean up the complete responses. We ask it to remove any potentially inflammatory language and fix grammatical errors while retaining the original meaning. We also ask the model to score each review from 0 to 100 based on how helpful it would be for a shopper looking to know more about a car insurance company. Reviews score higher if they mention specific details about customer service, coverage options, or prices. They score lower if they include only value statements without supporting evidence or references.
Then, we filter the scored reviews into three categories using the AI-generated helpfulness score (0 to 100) and the reviewer’s overall rating (1 to 5):
Approved reviews score well for helpfulness and relevance.
Borderline reviews have mixed scores for helpfulness and relevance.
We reject reviews that are extremely light on detail or aren’t really about car insurance.
We automatically send approved reviews through the process and set aside any borderline reviews that lean more helpful for human evaluation.
| User Reviews | 4.0 |
|---|---|
| IQ Score The Insurify Quality (IQ) Score uses more than 15 criteria to objectively rate insurance companies on a one-to-ten scale. The Insurify editorial team researches insurer data to determine the final scores. | 9.0 /10 |
| Liability Only Liability-only insurance, sometimes called minimum-coverage insurance, pays for bodily injury and property damage to others in an accident the policyholder causes. It does not pay for the insured’s own damages. | $54/mo |
| Full Coverage Full-coverage car insurance generally includes liability, collision, and comprehensive coverage, and may include other optional coverages such as uninsured motorist coverage. Collision covers a policyholder’s repair or replacement costs in case of an accident. Comprehensive covers damages caused by non-accident events. The average quote displayed here reflects policies with the following coverage limits: $50,000 bodily injury liability per person; $100,000 bodily injury liability per accident; $50,00 property damage liability per accident; $1,000 collision deductible; and a $1,000 comprehensive deductible. | $118/mo |
4.0
Best choiceBased on 10,464 verified guest reviews and ratings
How drivers feel about GEICO
Drivers appreciate the excellent customer service and initial low prices but dislike the frequent price increases.
AI-generated from the text of verified reviews collected by Insurify
Best For
Teen drivers
Cheap rates
Accident forgiveness
How drivers feel about GEICO
Drivers appreciate the excellent customer service and initial low prices but dislike the frequent price increases.
AI-generated from the text of verified reviews collected by Insurify
Best For
Teen drivers
Cheap rates
Accident forgiveness
Reviews (5,755)
Dianna
December 19, 2024
Verified Review
Roadside Assistance
When I needed emergency services on the road, they wanted me to go online. That was not possible at the time and they were not helpful.
Alan
December 18, 2024
Verified Review
Satisfied but too expensive
My experience with GEICO was good. They offer great coverage for the price and I'd recommend them to a friend. However, they are a bit more pricey but provide great services all the way around.
Samol
December 18, 2024
Verified Review
Geico is Good Insurance
It's excellent, but after a few accidents, the rates are creeping upwards.
JD Power
J.D. Power data measures overall customer satisfaction and claims satisfaction based on a 1,000-point scale.
835NAIC Index
Average amount of customer complaints relative to competitors on a 0-5 scale. A lower score represents fewer complaints.
0.74A.M. Best
A.M. Best analyzes an insurer’s financials, operating performance, business profile, and other factors to generate an opinion-based rating of a company’s financial and credit strength. Ratings range from A++ (exceptional) to D (poor).
A++Why we picked this company
GEICO, a subsidiary of the Berkshire Hathaway Group, is the third-largest U.S. insurer by market share. In addition to auto insurance, GEICO sells homeowners, renters, flood, travel, life, and business insurance, among other products. The insurer offers numerous car insurance discounts to help drivers save. For example, drivers who are accident-free for five years could earn 22% off premiums, and good students could earn 15% off. GEICO’s National Association of Insurance Commissioners complaint index score is below average, meaning it receives fewer consumer complaints than average.
Pros
Good rates for good drivers, seniors, and young drivers
Accident forgiveness available
A+ (Superior) financial strength rating from AM Best
Cons
High rates for drivers with certain violations, like DUIs
No rideshare or new car replacement coverage available
Lower customer satisfaction scores from J.D. Power
What does Verified Purchase mean?
If you see a review marked with “Verified Purchase” in our Insurer Snapshot, it means the reviewer purchased an insurance policy through Insurify.
What does Verified Review mean?
When you see a review marked with “Verified Review” in our Insurer Snapshot, it means the reviewer used Insurify to compare car insurance quotes but hasn’t bought a policy.
Insurify review collection FAQs
Thanks for your interest in how we collect and process insurer reviews. If you’re still curious about how it all works, here are some answers to frequently asked questions.
We’ve collected user reviews for 76 insurance companies and counting. Insurance shoppers send in more company reviews every day.
Our internal filtering process removes any identifying information, even before we ask AI to help clean up the response. The only information we may display with a user review is first name and home state.
We don’t incentivize insurance shoppers to submit reviews, so users write all reviews voluntarily. While we don’t share it, we may use personal information users provide to verify the review. We also remove reviews that don’t have valuable information, evidence, and relevant experiences.
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Julia TaliesinInsurance Content Writer
Julia Taliesin is an insurance content writer at Insurify. She began her career as a journalist, covering local government and business in Somerville, Mass. She reported multiple investigative stories about municipal finances and budget allocation, building development and inspection, and personnel. When the pandemic began she became a de facto public health reporter, writing daily and weekly reports using available data to quickly communicate rates of infection and city response.
She's worked for print and digital outlets, writing everything from quick-hit breaking news to long-form community features. More recently, Julia managed content strategy at a startup creating a social platform for licensed nurses, overseeing a team of nurse freelancers and editing interview transcripts and news articles for publication.
She holds a Bachelor's degree in communications from Simmons University, with a focus in journalism. Outside of work, Julia enjoys working on crafting projects, learning about homesteading, and singing in cover bands.
10+ years in insurance and personal finance content
30+ years in media, PR, and content creation
Evelyn leads Insurify’s content team. She’s passionate about creating empowering content to help people transform their financial lives and make sound insurance-buying decisions.
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