Investigation: Did TikTok’s Kia Challenge Cause a 55% Spike in Insurance Rates?
A viral TikTok challenge encouraged viewers to steal certain Kia and Hyundai models. Despite some insurers dropping coverage, rates are comparable to less frequently stolen vehicles.
Property and casualty insurance specialist
4+ years creating insurance content
Tanveen manages Insurify's data insights, annual home and auto insurance reports, and media communications. She’s regularly featured in media interviews on insurance topics.
Published November 29, 2023 at 11:00 AM PST
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