Is Hugo a Good Insurance Company? Reviews From Over 278 Customers

Hugo has an overall score of 4.6 out of 5. Insurify customers with Hugo insurance appreciate Hugo’s policy flexibility and transparent pricing.

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Duncan Brown
Written byDuncan Brown
Duncan Brown
Duncan BrownCopy Editor
  • 5+ years of editing experience

  • 4+ years of experience in print and digital media

Duncan is an insurance copy editor at Insurify. He is currently pursuing his insurance producer license for property and casualty in Massachusetts.

Katie Powers
Edited byKatie Powers
Photo of an Insurify author
Katie PowersLicensed P&C Agent, Senior Insurance Editor
  • Licensed auto and home insurance agent

  • 4+ years experience in insurance and personal finance editing

  • NPN: 20564519

Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

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Hugo Insurance: Rated 4.6 out of 5 by customers

Category
Average Score
Overall experience rating4.6
Customer service3.4
Value3.8
Claims handling3.7
Coverage options3.7
Discounts3.8
Policy transparency4.0
Policy flexibility4.0
Quick Facts
  • Hugo overall user rating: 4.6 out of 5

  • Insurify Quality (IQ) Score for Hugo: 6.3 out of 10

  • NAIC complaint index: 0.0 (no complaints)

  • Average monthly full-coverage premium: $60

Our take on Hugo insurance

Insurify gives Hugo a quality score of 6.3 out of 10.

Positive reviews from Hugo’s customers highlight its policy transparency, which they rate 4.0 out of 5. That said, some customers report dissatisfaction with its lack of traditional discounts, rating it 3.8 out of 5 for availability of discounts.

Hugo customer service reviews: Rated 3.4 out of 5

Hugo’s customer service reviews are mixed, earning a customer rating of 3.4 out of 5. Some customers report straightforward and fast assistance. But others say it can be difficult to even get in contact with a representative.

The reviews below show how Insurify customers with Hugo policies rank the insurer’s customer service.

View Hugo customer service reviewsexpand/collapse
Nakinya
Verified Purchase
I would like to speak with an agent so I can pay my bill
I’d just like to pay my bill and be able to speak with an agent.
Melissia
Verified Purchase
I’m glad Hugo exists and makes things easier
Easy to use, but communication isn’t very good.

Hugo customer service ratings vs. Root and GEICO

Reviews of GEICO reflect a similar attitude, with some customers claiming that getting a representative on the phone can be a headache and often requires patience on the caller’s part. Customers rate GEICO’s customer service 4.1 out of 5.

That said, both GEICO and Hugo provide better support than Root. Reviews for Root frequently say that getting any help at all is difficult, particularly for questions about billing and pricing. Customers give Root’s customer service an average rating of 2.5 out of 5.

Customers rate Hugo a 3.4 out of 5, similar to GEICO, but higher than Root.

The following data reflects how users view the customer service of Hugo, Root, and GEICO.

Company
Average Score
Hugo3.4 
Root2.5
GEICO4.1

Hugo discounts reviews: Rated 3.8 out of 5

Hugo doesn’t offer traditional insurance discounts, like good student or safe driver discounts. The closest thing to a discount that it offers is a pay-as-you-go plan. With this plan, drivers can turn their insurance on and off sporadically. This is useful for drivers on a budget who know that they won’t be driving for days or weeks at a time.

Positive reviews appreciate the pay-as-you-go plan, praising it for its adaptability. Customers who leave negative reviews feel like prices steadily increase and that the lack of discounts makes it hard to keep their insurance affordable.

Customers rate Hugo’s discounts 3.8 out of 5.

Hugo discounts ratings vs. Root and GEICO

Hugo’s discounts appeal to a niche group of customers but leave many unsatisfied, resulting in a rating of 3.8 out of 5.

Root and GEICO both offer more traditional discounts but face criticism from customers who say that the discounts don’t keep up with rising prices.

Customers rate Root’s and GEICO’s discounts 2.6 and 3.9 out of 5, respectively.

The following chart highlights how customers view Hugo’s, Root’s, and GEICO’s discount options.

Company
Average Score
Hugo3.8
Root2.6
GEICO3.9

Hugo claims handling reviews: Rated 3.7 out of 5

Relatively few reviews make note of Hugo’s claims-handling process. While this means that there aren’t many glowing reviews on the topic, it could also indicate claims handling isn’t a problem area that customers feel overly negative about. Customers rate Hugo’s claims handling 3.7 out of 5.

Hugo claims handling ratings vs. Root and GEICO

Hugo ranks lower than GEICO but higher than Root for claims handling, with a rating of 3.7 out of 5. Root, which has a lower rating of 3.2, receives complaints about communication and claims-handling issues.

Reviews for GEICO, on the other hand, skew more positive than both Hugo and Root. GEICO has an overall rating of 4.1 out of 5.

To see how customers feel about the claims handling ability of Hugo, Root, and GEICO, look at the data below.

Company
Average Score
Hugo3.7
Root3.2
GEICO4.1

Hugo value for money reviews: Rated 3.8 out of 5

Hugo’s customers are generally satisfied with the value they get for their money, according to Insurify user reviews. Hugo offers flexibility through its pay-as-you-go model, allowing customers to pay according to their needs. This payment structure may make customers feel like they’re getting the best deal for their situation.

Customers give Hugo an overall rating of 3.8 out of 5 for its value. Read the real reviews below to learn more.

View Hugo customer reviews for value for moneyexpand/collapse
Cassondra
Verified Purchase
A+ pricing coverage and flexibility
I absolutely love them. They have great priced plans with whatever coverage you need.
Brandon
Verified Purchase
The Best Insurance!
I would tell my friend to try out Hugo because it's affordable, convenient, and instant!
Angela
Verified Purchase
Affordable
Love that you can pay it freely by the day, week, or month.
Theola
Verified Purchase
Awesome and Affordable
Awesome price with coverage.

Hugo value for money ratings vs. Root and GEICO

Customers describe Hugo as worth it when you use it the right way. Customers who plan to use Hugo for its pay-as-you-go model generally think they’re getting a good deal and seem to be more consistently satisfied than customers of GEICO and Root. 

Customers rate Hugo’s value 3.8 out of 5.

Root and GEICO both face complaints about rate changes over time. GEICO customers express concern about sudden rate hikes, even if they think that GEICO’s service and product are high-quality. Root customers generally expect the company to offer low prices and are upset when it slowly raises their rates.

Customers rate Root 2.8 out of 5 and GEICO 3.9 out of 5.

To better understand how customers view each company’s value, take a look at the information below.

Company
Average Score
Hugo3.8
Root2.8
GEICO3.9

Hugo policy transparency reviews: Rated 4.0 out of 5

Customers rate Hugo’s policy transparency 4.0 out of 5. Reviews indicate that most customers have a general understanding of the product and aren’t surprised or confused by how their policy or payment works. One source of confusion is the pay-as-you-go program. Some customers say they’re unsure about how their insurance works when they have it turned off.

Hugo policy transparency ratings vs. Root and GEICO

Customer reviews for Hugo’s policy transparency are generally positive, earning a rating of 4.0 out of 5. Hugo’s rating is higher than that of GEICO and Root.

GEICO and Root often frustrate customers when they change their prices and deny claims. Root customers, in particular, often seem to initially choose Root with the idea that it will provide steady, low prices, and they feel blindsided when rates rise. Customers rate Root 3.1 out of 5 and GEICO 4.0 out of 5.

The information in the table below will give you a better idea of how customers view each company’s transparency.

Company
Average Score
Hugo4.0
Root3.1
GEICO4.0

Hugo customer reviews: Read what over 278 Insurify customers have to say about Hugo

The reviews below are sourced from over 278 Insurify customers who recently had insurance through Hugo.

Jeremy
Verified Review
I've Been Loyal for Two Decades, but I Need to Save Money
I've been unemployed and disabled with no income, so I've been seriously looking for ways to save money. I’ve been hearing about lower rates and checking my coverage to save money.
Larry
Verified Review
I’d tell them to use Mercury. I’ve done a lot of research and gotten quotes, and no one comes close.
I’d tell them to use Mercury. I’ve done a lot of research and gotten quotes, and no one comes close.
Sieglinde
Verified Review
Excellent
Easy and affordable.
Ruth
Verified Review
Helpful
I have nothing bad to say. When I was in a car crash 3 years ago, they were great.
Kristie
Verified Review
Both my auto & home rates have risen, and currently comparison shopping, otherwise I'd stay.
Unfortunately, I had to make a claim with Mercury. While the customer experience and claims process have been good with them, I'm now having to price compare for alternate insurance as the premium has gone up.
Fr
Verified Review
Less Expensive
Unsurpassed affordability.
Karen
Verified Review
My Experience with Mercury Insurance
My experience with Mercury is excellent. I have had the same agent ever since I first signed up with them, I believe, in the late 1990s. They have discounts I had never heard of and answer all questions immediately. My car is a 2016 Toyota Rav4 LE. I've always had full coverage, I drive very little, I bought it brand new, and I only have 37,389 miles on it, no tickets, no accidents, and no DUI ever. However, my insurance has doubled! I'm retired and live on Social Security. I can't afford insurance that used to be $645.76 per year in 2022, $908.76 per year in 2024, and $1,289.76 in 2025! My question is why is my insurance going up so much when I'm a good driver, have very low mileage, no accidents, and no tickets?
Howard
Verified Review
Automobile Insurance for Older Car with Low Mileage and Older Driver
The premium is very good in comparison with other more popular car insurance companies, especially when insuring a 28-year-old car with comparatively low miles and a driver over 70 years old.
Fred
Verified Review
Mercury Rates
No one has offered a lower rate than what I currently pay.
Kelly
Verified Purchase
Highly Recommended
Easy navigation and completion time online was great.
Gregory
Verified Purchase
Saving Money
In the first month, I saved money!
Dolores
Verified Review
It's an okay insurance. They explained my liability very thoroughly. The only thing I didn't like was the location of their office. Parking is awful and there are too many stairs to tackle to their office.
It's an okay insurance. They explained my liability very thoroughly. The only thing I didn't like was the location of their office. Parking is awful and there are too many stairs to tackle to their office.
Helen
Verified Review
Excellent
Excellent service from the agent.
David
Verified Review
Excellent
Good insurance company. I just wish the rates would stop increasing. I've never had a ticket or an accident.
Scherrie
Verified Review
Rates
Increased rates every half year.
Karen
Verified Review
Mercury is a great insurance company
Even though they've increased rates for two years in a row, they are still the least expensive option I'm finding.
Amy
Verified Review
Mercury is a plus
They have been very good.
Apollo
Verified Review
Mercury Insurance Rocks!
Mercury has probably the best rates. Customer service is good, and filing a claim is quick and efficient.
Penny
Verified Review
Seniors need discounts
They are great, but I am 67 years old. I don't drive much and cannot afford the rates I am paying.
Megan
Verified Review
Trusted Company
I have had no problems.
Francis
Verified Review
Always being proactive
Mercury is great. I've been with them for 25 years.
Denton
Verified Review
Good coverage at a great price
After comparing prices with other companies, this one is great.
Judith
Verified Review
Rating Explanation
Overall, I am pleased with Mercury. We encountered an issue early on over a no-fault accident that we tried to explain through an email. However, that email was either inadequate or got lost, which required a letter from our former insurer. We were very close to being cancelled while waiting for the letter. That's why we didn't give a 5-star rating. Currently, I am just shopping around to see if we can save some money.
Barry
Verified Review
They are an okay company but rates are high
It's been okay.
Wendy
Verified Review
Mercury Rising
They aren't local. Their prices are a bit high.
Mina
Verified Review
Mercury Wins in Affordability!
They handle claims beautifully. They're efficient, fast, and hassle-free. The only problem is the raising of rates if you ever use them, but that is a common practice among all insurers. I have compared prices with Allstate, Progressive, Geico, State Farm, and AAA, and Mercury beats them all price-wise. I'm always looking for something more affordable, but so far, Mercury has been the most affordable.
Marie
Verified Review
Mercury Has My Back
They are prompt, accommodating, professional, and supportive.
Joshua
Verified Review
My claim was handled professionally and efficiently
Professional
Simeon
Verified Review
Excellent
Very good.
Harry
Verified Review
Excellent
They are very attentive and helpful. It's easy to get customer service.
Alex
Verified Review
Excellent
I have had no issues with them. Good service.
Cindy
Verified Review
Good Insurance but Expensive and Impersonal
I feel like they are not doing all they can. They seem to lack empathy. I feel like I'm just a source of commission for them and all they want to do is nickel and dime me.
Sterling
Verified Purchase
Very Friendly and Nice
The customer service is very nice!
Carol
Verified Review
Auto Insurance Costs Rise in Sanctuary States
They are very good if needed, but even without any tickets or accidents, their prices continue to climb higher.
Patricia
Verified Review
Excellent Service
I have not had any problems with the service, but one employee, in particular, goes beyond her responsibility with me.
Oscar
Verified Review
Excellent
Best price I have seen.
Robert
Verified Review
Low Rates
I've been with them for 3 years and I still haven't received the policy. The good thing is that it's only $160.00 for 2 vehicles with full coverage and towing.
Steven
Verified Review
Wish I Could See More Relief with Regard to Monthly Rates
I wish there were better rates for senior citizens with clean driving records.
Chris
Verified Review
Great Company
Great coverage, great customer service.
Eugenio
Verified Review
As a disciplined driver, I always comply with DMV law by having insurance
I believe that this is the only insurance company that doesn't honor veterans. According to customer service, there are no discounts for veterans. I served for 24 years and am now a disabled veteran. I hope that the insurance company will consider my military service for a discount to assist me and my family during these financial difficulties.
Adam
Verified Review
Mercury Sucks
They don’t support their customers when filing a claim. I would advise against ever getting Mercury for your auto insurance.
Linh
Verified Review
Need More Affordable Insurance!
It’s expensive for just basic coverage.
Dennis
Verified Review
Avoid Mercury. The company doesn’t communicate with policyholders. It has strange premium discount policies. It behaves like a secret service company, with almost total disregard and disrespect for policyholders.
Avoid Mercury. The company doesn’t communicate with policyholders. It has strange premium discount policies. It behaves like a secret service company, with almost total disregard and disrespect for policyholders.
Mark
Verified Review
Rates
Rates increased without notice.
Branden
Verified Purchase
Do not choose Mercury!
Low payouts for claims even with full coverage. Too much red tape. Delayed communication from staff.
Leonard
Verified Purchase
They are okay, but people can still check prices
Still too high for my car.
Cherylann
Verified Review
Due to their shady practices and dramatically increasing rates, I am no longer with Mercury.
I would not recommend Mercury Insurance to anyone. First, they did a 'bait and switch' with my qualified discounts, resulting in a higher premium than quoted. Then, at each renewal period, they dramatically increased my rate.
Hasina
Verified Review
Shop annually for car insurance
Shop around to get the best deals. Car insurance rates can increase annually by almost $200, which is exactly what happened with Mercury. No professional or safe driver discount was offered or given. It becomes rather difficult to pay $900 every 6 months when you are on a limited income.
Hasina
Verified Review
Unreasonable Rate Increases
For those on a limited income, it's highly uncalled for insurance companies to increase their rates every year. No discounts for good driving records or other incentives. This is the reason for me to start shopping again. $1700+ is just not reasonable for me to pay.
Jeffrey
Verified Review
Mercury - You Can Have 'Em
Never had a claim, but trying to get a hold of anyone at the office is a lesson in frustration. They jacked up my rates with no notice.
Ingrid
Verified Review
Frustrated
I was looking for new quotes and found the insurance rate is the best available in my area. However, I found your ads untrue. I did have to provide my age, sex, and phone number to get a quote.
Geraldine
Verified Review
Rates Too High
The rates are way too high for someone my age who is a careful and safe driver. I've never had a DUI or any tickets.
Cristy
Verified Review
Fair
They raise prices when least expected and do not consider that I have a perfect driving record.
Linda
Verified Review
Looking for help
The rates are so high and I called to see about reducing them, but they didn’t help at all. That’s why I’m looking for a new company. I’ve been with them for over ten years.
George
Verified Review
Very upset with new Mercury only CA DL requirement
We're Canadian snowbirds just trying to continue using our winter home in Indio, CA. This is becoming increasingly difficult with the recent 100%+ increases in home insurance costs and your company's recent change in requirements such that we now have to get a CA driver's license to renew the policy on the vehicle we use while we're there. I find this very absurd and upsetting because it's not a CA state requirement, so why, after years of loyalty, should I now be forced to go through the cost and hassle to get a CA driver's license when my BC driver's license was sufficient in all the years prior? I'd like to stay loyal to your company, but none of your competitors have this requirement, so please explain why only Mercury Insurance?
Al
Verified Review
Auto Insurance is a rip-off, until you need them.
Looking at costs, get the insurance you are comfortable with. They all seem alike these days. I don't know about their customer service. I haven't had any claims with Mercury. They used to be lower than others, but have become competitive, which is to say, the same as others. I used to have AAA Insurance. They had great customer service.
Marvin
Verified Review
Mercury Review
I had a small fender bender that cost $700.00 to fix. I was required to take it to a repair shop that treated me like I didn't matter. The Mercury representative did nothing to resolve the problem, and I ended up paying out of my own pocket to have it fixed.
Dave
Verified Review
Look for Cheap Rates
Rates keep going higher.
Stephanie
Verified Review
Frustrating Experience with Rates and Claims
I don't feel like they have good rates, even though I've been with them for a long time. When I had a claim, three or four people called me, and none of them had spoken to each other about my claim. Everyone asked me different questions about the same vehicle. It was so frustrating to deal with so many people, and none of them knew what was going on. Also, when I asked them why the prices are so high, they couldn't explain it to me, and it takes them forever to call me back.
Mary Jane
Verified Review
I am supposed to be getting a discount for not talking on my phone and the way I drive. But my insurance went up again. Very disappointed; in fact, I may find another insurance.
I am supposed to be getting a discount for not talking on my phone and the way I drive. But my insurance went up again. Very disappointed; in fact, I may find another insurance.
Anita
Verified Review
Quick Claims Handling
They handle claims firsthand. An adjuster is assigned to you in one day or less. Helpful and fast claim service.
Lawrence
Verified Review
Beware Homeowners
Sad company charging a 5% deductible for wind and hail damage, especially if the home is older than 5 years.
Diana
Verified Review
Outrageous Premium Escalation
To get my business, they promised a rate of $104 per month. Oops! Somebody made a calculation error; it was actually $127 per month. This amount has escalated every three months for the last 29 months. The June 2025 renewal rate is $256 per month. All this even though I have retired and for the last 18 months drive less than 25 miles per week. Add this to the fact that I have no tickets, no DUI, and filed no claims with any insurance company in more than 10 years.
Roger
Verified Review
Average
The customer service needs improvement.
William
Verified Review
Very High Costs
They charge their long-time policyholders just like new policyholders. They also canceled our homeowners insurance.
Lorri
Verified Review
Fair
Go directly through Mercury and not a broker. Be clear on the payment plans.
Erik
Verified Review
Shop around for comparable rates
Getting the policy was easy, but it was excessively expensive considering my driving record.
Cathy
Verified Review
The Ups and Downs Through the Years with Mercury Insurance
I would say Mercury Insurance was average. They were punctual in paying a claim for me, but I must say their customer service was on the poor side.
Nomie
Verified Review
Fed up with Rising Prices
I feel like as a long-term customer, your prices shouldn't go up.
Hope
Verified Review
Raised my rates after first 6 months
Mercury will raise your rates to a price higher than the one you switched from when you first became a Mercury customer. The lower rate is only for the first 6 months. This happens regardless of how clean your driving record is.
Joni
Verified Review
Ridiculously Expensive
Too expensive.
William
Verified Review
Average
I've never had to file a claim, however, the price kept increasing.
Walter
Verified Review
Say NO to Mercury
I did not receive my discounts of 20% plus 22%. Additionally, they keep increasing my insurance rates.
Jack
Verified Review
Average
Too expensive.
Patricia
Verified Review
Too Expensive
It's way overpriced. I'm shopping now.
Marla
Verified Review
Sometimes confusing
It's difficult when all communication has to be done online.
Karen
Verified Review
Too Expensive
I've never had to file any claim with this company. However, the price of their coverage has doubled in the last year, which is my main concern. Despite having the same amount of coverage, when I tried to discuss it with someone last year, they never got back to me or could provide any answers. When I received my premiums this year, I decided I needed to shop around to try to get some kind of reduction. I don't drive many miles and I don't get tickets or traffic accidents, so there's not a big requirement for this expensive insurance. I guess that's what insurance is doing these days - just going up.
Paul
Verified Review
Expensive
It's very, very expensive.
Francisco
Verified Review
Change in Payment Frequency
I used to pay annually, but now I pay every six months. As a result, I'm paying twice as much per year.
Charlene
Verified Review
Disappointed
It's horrible, overpriced, and not open to options.

Hugo vs. Root, GEICO, and Chubb

Comparison shopping is one of the best ways to make sure you’re getting a good deal on your insurance. To get a better understanding of how Hugo stacks up with some of its competitors, take a look at the table below.

Hugo logo
Root logo
GEICO logo
Chubb logo
Average price
N/A
Average price
$146/mo*
Average price
$112/mo*
Average price
$172/mo*
Overall rating
Overall rating
Overall rating
Overall rating
Value for money
Value for money
Value for money
Value for money
Customer service
Customer service
Customer service
Customer service
Claims handling
Claims handling
Claims handling
Claims handling
Special highlight
AI-generated from 278 user reviews
Micropayments
Special highlight
AI-generated from 1581 user reviews
Usage-based insurance
Special highlight
AI-generated from 20590 user reviews
Teen drivers
Special highlight
AI-generated from 11 user reviews
High net worth drivers
Data in this table has been sourced from Insurify’s users who have indicated they are insured with the listed providers
User Review Collection and Methodologyexpand/collapse

Insurify collects reviews from users on its platform who have successfully compared quotes, as well as users who have purchased a policy through Insurify. These users complete an optional survey asking them to review their experience with their current insurance company and to rate the company on factors like customer service, claims handling, coverage availability, discounts, policy flexibility, policy transparency, and value for money. These ratings and reviews are then compiled and cleaned by our data team to bring you company-level insights from over 85,000 Insurify users.

Duncan Brown
Written byDuncan BrownCopy Editor
Duncan Brown
Duncan BrownCopy Editor
  • 5+ years of editing experience

  • 4+ years of experience in print and digital media

Duncan is an insurance copy editor at Insurify. He is currently pursuing his insurance producer license for property and casualty in Massachusetts.

Duncan is an insurance copy editor at Insurify. He is currently pursuing his insurance producer license for property and casualty in Massachusetts.

Katie Powers
Edited byKatie PowersLicensed P&C Agent, Senior Insurance Editor
Photo of an Insurify author
Katie PowersLicensed P&C Agent, Senior Insurance Editor
  • Licensed auto and home insurance agent

  • 4+ years experience in insurance and personal finance editing

  • NPN: 20564519

Katie uses her knowledge and expertise as a licensed property and casualty agent in Massachusetts to help readers understand the complexities of insurance shopping.

Featured in

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