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Our editorial mission
We serve our readers with objective, well-researched, simple explanations of complex subjects related to all things insurance. We believe everyone deserves to get the best deal on insurance that’s available to them, and we create content to help you make informed decisions about your insurance coverages.
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Our editorial process
Insurify’s content goes through a rigorous editing and fact-checking process that includes reviews by insurance agents, data scientists, and multiple editors with years of experience in insurance and personal finance. We vet every article and report for: Accuracy Educational value Objectivity Enjoyability.
Our editorial principles
We relentlessly pursue accuracy
Our team of 100-plus skilled editors, writers, insurance agents, and insurance experts rely on meticulous research and verified, reputable sources such as expert interviews, government authorities, and insurance company representatives. Insurify’s skilled editors and insurance experts fact-check and review every article to ensure accuracy. We reference only authoritative sources, and use citations throughout our articles. We often invite subject matter experts to provide important context in our articles.
We create with integrity.
We base our content on factual research and analyses of available data. Insurify’s partners do not influence our carrier reviews or any editorial decisions. Although Insurify does receive commissions from the insurance companies we partner with, our team of content writers and editors receive no direct compensation from our business partners or advertisers. Our reviews express our own objective opinions based on our editorial judgment. We publish jargon-free articles that explain insurance topics with simplicity and clarity. If we need to use insurance terminology, we’ll explain what it means — thoroughly and concisely.
We speak with empathy.
Buying insurance can be confusing, intimidating and frustrating — but we believe it doesn’t have to be. We aim to provide information that can help de-stress the insurance-buying process. Our content strives to help readers understand insurance industry news and trends that affect their financial well-being. We believe that providing high-quality insurance information isn’t just about selling policies. It’s a powerful way to fight financial and social inequities in the marketplace.
Content for humans, created by humans
We recognize that empathy and insight – uniquely human qualities – are just as important as raw data and information when creating insurance content. We may use AI to provide inspiration for our writers and editors in the creation process. If we use AI for inspiration, an experienced human editor will evaluate the value and accuracy of the AI’s product before we use it in any way. Humans write, edit, and fact check every article we publish. We will never publish an article written by AI.
Editorial leadership
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Insurify editors
Our editing team includes veteran personal finance editors, specialized subject matter editors who are licensed insurance agents, and data scientists – all of whom excel at helping readers understand insurance industry news and trends that affect their financial well-being.
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Insurify’s advisory panel
Insurify’s advisory panel helps our editorial team ensure our content is accurate, relevant, and addresses current news and trends in the insurance industry. Panel members draw on a wealth of insurance knowledge from their work as agents, educators, and industry leaders.
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Insurify internal insurance experts
Insurify is a licensed insurance agency in all 50 states, and our editorial team works with a panel of seasoned insurance agents and experts to help ensure the accuracy and simplicity of our content.
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Our data scientists
Our data scientists hold advanced degrees in data science, economics, applied mathematics, machine learning, and computer science. They leverage their expertise to help our editorial team turn more than 400 million data points from 70 million-plus insurance quotes into meaningful, actionable content to help our readers make informed decisions about insurance.
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Insurify contributors
Over 30 experienced insurance and personal finance writers contribute to Insurify’s editorial content each month. Our contributors have written for leading personal finance and insurance industry publications from Investopedia, Forbes, and the New York Times, to Business Insider, Bankrate, and Credit Karma.
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