What Is High-Value Home Insurance and Who Needs It?

Homeowners with high home values or a high net worth might need higher insurance limits than they can find with a standard policy.

Jacqueline DeMarco
Jacqueline DeMarco
  • 13+ years writing insurance and personal finance content

  • Insurance, lending, and retirement expert

Jacqueline has contributed content, and her personal finance passion, to dozens of noteworthy financial brands, including Credit Karma, Bankrate, and MagnifyMoney.

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Chris Schafer
Edited byChris Schafer
Chris Schafer
Chris SchaferSenior Editor
  • 15+ years in content creation

  • 7+ years in business and financial services content

Chris is a seasoned writer/editor with past experience across myriad industries, including insurance, SAS, finance, Medicare, logistics, marketing/advertising, and many more.

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Updated April 24, 2023

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A high-value home is typically defined as one that would cost more than $750,000 to completely rebuild. If you own a high-value home, you may need a high-value home insurance policy to go with it. Here’s a closer look at what high-value home insurance is, how this type of insurance policy works, and what it can cost to secure one of these policies.

Quick Facts
  • The Southeast is the most expensive region of the country to buy high-value home insurance in.

  • Vermont is the least expensive state to buy high-value home insurance in, on average.

  • Cincinnati Insurance, AIG, and Pure High-Value are some of the top insurance companies for this type of coverage.

What is high-value home insurance?

High-value home insurance is a specialized type of insurance tailored to high-net-worth homeowners whose properties would cost $750,000 or more to rebuild. It offers comprehensive coverage to protect the property and the home’s contents and provides liability protection in the event of an unforeseen incident.[1]

What makes insurance for high-value homes different from standard homeowners insurance is the higher coverage limits. A standard home insurance policy has lower limits that may not be sufficient for high-value homes to cover their expensive fixtures or custom-designed features in the event of a covered loss. High-value home insurance has tailored coverage to meet the unique needs of luxury homes.

This custom coverage extends to the belongings in the home as well. Expensive possessions — like jewelry, art, and antiques — require higher coverage limits, and high-value home insurance provides that extra protection. It even provides higher limits for high-value personal property, including rare wines, antique cars, and private aircraft.

In addition to coverage for property damage and personal possessions, high-value home insurance policies offer more liability protection. Accidents and incidents can happen at any time, and people with a high net worth are often vulnerable to lawsuits. A high-value home insurance policy offers higher liability coverage to protect homeowners in the event of such a lawsuit.

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High-value home insurance costs by region

Where you live can greatly affect how much your home is worth and how much it would cost to rebuild. If your home costs more than $750,000, you may need to seek out a specialized high-value home insurance policy to make sure you have financial protection if the structure of your home or belongings are damaged.

For example, the average home value in the West region of the country is $607,638 — which is about double the cost of the average home in the Southeast, at $316,053. So why does it cost significantly less to insure a home in the West ($1,255 annually) than in the Southeast ($4,413 annually)? That may be because homes in the Southeast are at risk of more damage due to weather events in that region.[2]

RegionAverage Home ValueAverage Annual Home Insurance Cost

What does high-value home insurance cover?

It’s important to understand how a high-value home insurance policy will protect you. Generally, these policies may include the following types of coverage:

  • Dwelling coverage

  • Other structures coverage

  • Personal property coverage

  • Loss of use coverage

  • Personal liability coverage

  • Medical payments coverage

  • Additional coverages, including kidnap, ransom, and extortion; home systems protection; and solutions to prevent future losses

  • Policy perks, including risk consulting and choosing a case settlement

Most of these coverages are available in both high-value and standard homeowners insurance policies, but the difference with high-value policies is they tend to come with much higher coverage limits.

What does high-value home insurance exclude?

High-value home insurance typically excludes the following types of coverage:

Learn More: What Does Home Insurance Cover and What Does It Exclude?

Learn More: What Does Home Insurance Cover and What Does It Exclude?

What factors affect the cost of high-value home insurance?

Many different factors can influence how much you’ll need to spend to secure high-value home insurance. These include:

  • Your deductible: The lower your deductible is, the more you’ll spend each month on your homeowners insurance premium. It may be tempting to choose a high deductible to lower your premium costs, but if you do, make sure you pick a deductible you can afford to pay if you need to file a claim.

  • Necessary building materials: If you traded tile countertops for marble and carpet for hardwood floors, you need to make sure you buy enough coverage to replace those higher-value materials in your home. This can increase the cost of your policy.

  • Discounts you qualify for: Many homeowners insurance companies offer discounts that can help you save on your policy. If your insurance company also offers life, auto, or business insurance, you can typically bundle those policies together to save. Being retired can also lead to a discount since you’ll be home more and able to prevent disasters like fires from growing too large. Some employers and professional organizations also team up with insurance providers to offer discounts.[3]

  • Your credit score: Having a higher credit score indicates that you’re less likely to file an insurance claim, which can lead to lower premium prices.

  • How disaster ready you are: Another way to qualify for discounts is to make your home more resistant to disasters. This could include improving the strength of your roof and adding storm shutters to your home.

High-value home insurance costs by state

Again, where you live can affect how much it costs to insure your home. For example, the average cost of high-value homeowners insurance is just $2,430 per year in Vermont but costs $32,863 in Florida. That’s 1,252% more!

For additional context, the following table shows the average annual costs of standard homeowners policies and high-value policies in each state.

StateCost of Standard Homeowners InsuranceCost of High-Value Homeowners Insurance
New Hampshire$950$3,066
New Jersey$921$2,842
New Mexico$2,477$8,718
New York$1,590$5,667
North Carolina$1,605$5,056
North Dakota$1,746$5,337
Rhode Island$1,471$4,665
South Carolina$2,368$8,629
South Dakota$2,318$7,748
West Virginia$1,059$3,384

Best companies for high-value home insurance

The insurance company you choose to work with can also affect your premium costs. You can see by reviewing the following table how prices can differ among the five best high-value home insurance companies.

Insurance CompanyAverage Annual Cost of High-Value Home Insurance
Cincinnati Insurance$3,948
Pure High-Value$4,760
NatGen Premier$6,324
Chubb Prestige$7,799

Cincinnati Insurance

Founded in 1950, Cincinnati Insurance is a subsidiary of Cincinnati Financial Corporation. It offers a variety of insurance products to both people and businesses. With an A.M. Best rating of A+, the company is financially strong and maintains a stable outlook.[4] Cincinnati Insurance is the most affordable high-value home insurance option on average.


AIG, or American International Group, traces its roots back to 1919 and is a multinational insurance corporation that offers a wide range of insurance products as well as retirement and investment solutions. The company has an A.M. Best financial strength rating of A and scored 809 out of 1,000 in the J.D. Power 2020 U.S. Home Insurance Study, indicating high levels of satisfaction among its customers.[5],[6] AIG is particularly well known for its coverage for high-value homes and collections, as its coverage can exceed policy limits.

Pure High-Value

Pure High-Value is a member-owned insurer catering to high-net-worth individuals and families, offering coverage options specifically designed for their lifestyles and belongings. With an A.M. Best rating of A+, the company is financially strong and maintains a stable outlook.[7] Pure is particularly recognized for its coverage of high-value homes and art collections, offering agreed-value coverage for items (think jewelry and luxury cars), full rebuild or repair for covered losses, and a wide range of risk-management services.

NatGen Premier

NatGen Premier, a subsidiary of National General Holdings, provides car insurance, home insurance, and roadside assistance services for high-net-worth people. The insurer has an A.M. Best rating of A+ and has received high customer satisfaction ratings from J.D. Power, scoring 748 out of 1,000 in 2020.[8],[6] NatGen Premier is the best fit for homeowners who also own luxury cars, as this insurer is known for its robust coverage of luxury and high-performance vehicles.

Chubb Prestige

Chubb Prestige, a division of Chubb Insurance Company of North America, offers insurance policies and services to high-net-worth individuals and families. Chubb has a long history in the insurance industry, with roots tracing back to 1882, and is best known for its stability and strong financial position, holding an A.M. Best rating of A++.[9] The insurer received a J.D. Power score of 809 out of 1,000 in 2022.[10]


To evaluate home insurance companies, Insurify data scientists and editorial team analyze multiple factors that reflect a company’s quality, reliability, and financial health. We consider industry ratings and information from sources like A.M. Best, Standard & Poor’s, Moody’s and Fitch, and J.D. Power. We evaluate customer service and satisfaction data, customer reviews, NAIC complaint indexes, claims payout rates, company reputation and proprietary quoting data.

Who needs high-value home insurance?

Anyone who owns a home worth $750,000 or more can likely benefit from buying high-value home insurance. No matter how much your home is worth, you need to make sure you buy the right amount of coverage to rebuild your home from the ground up if you need to.

How to buy high-value home insurance

To ensure you’re getting the most comprehensive and affordable coverage for your needs, it’s helpful to follow these three steps when buying high-value home insurance:

  1. Research different insurance companies. Look for highly rated companies with a reputable history of providing excellent service to their customers. You also need to evaluate the different types of policies and additional coverage options offered by each company to determine which ones meet your specific needs.

  2. Choose the type and amount of coverage. To determine how much coverage you need, take an inventory of your personal belongings and assess the replacement value of your home to ensure that you’re adequately covered in the event of a loss. You should also consider any additional coverage options that may be relevant, such as flood insurance or earthquake coverage, depending on your location.

  3. Compare quotes. Once you’ve chosen the type and amount of coverage you need, the next step is to get quotes from multiple insurance companies. You can use an online comparison platform to make this process seamless and easy to manage. That way, you can quickly review quotes from different insurers and compare the policies side by side to identify the most affordable and comprehensive coverage that fits your budget. The goal here isn’t to find the cheapest policy possible, but the best price for the right amount of coverage.

Find High-Value Home Insurance

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Based on 3,806+ reviews
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High-value home insurance FAQs

To help you better understand if you need high-value home insurance and how to shop for it, let’s look at some frequently asked questions about this type of insurance policy.

  • What is a high-value home?

    A high-value home is simply one worth more than the average home. Many insurance companies believe these homes fall in the $750,000 to $1.5 million range. These policies are designed to ensure that homeowners of high-value homes have enough insurance coverage to rebuild their homes and replace their belongings if both are damaged severely or destroyed.

  • Can you insure a property for more than it’s worth?

    Yes, you can generally insure a property for more than it’s worth. One way to increase the value of an insurance policy past the value of a home is to buy extra liability coverage. This can help protect your home if you end up being sued, as you’ll have more coverage that protects your assets.

  • How much coverage should you buy for a high-value home?

    For a high-value home, it’s important to set a coverage limit that’s sufficient to rebuild your home if a disaster occurs. You need to consider the cost of labor, materials, and building codes in your area when determining the appropriate coverage amount. It’s also important to take into account any unique features of your home, such as high-end finishes or custom architectural details, which could increase the cost of rebuilding. You can consult your insurance agent or a professional appraiser to get an accurate estimate of the cost of rebuilding your high-value home and adjust your coverage limit accordingly.

  • Which insurance company is best for high-value homes?

    The five best insurers for high-value homes are Cincinnati Insurance, AIG, Pure High-Value, National General Premier, and Chubb Prestige, according to Insurify data and research. But the best insurance company for your needs may not be included in that list, and it’s always best to do your own research before buying a policy.

  • How do you choose a home insurance deductible amount?

    Choosing a home insurance deductible amount depends on your financial situation and risk tolerance. In general, it’s a good idea to choose a deductible of at least $500. This will help you save on premiums. However, if you live in a disaster-prone area, you may need to choose a higher deductible or separate deductible for certain types of damage to ensure adequate coverage. It’s important to carefully consider your options and consult with your insurer to determine the best deductible for your specific needs.


  1. Progressive Insurance. "Homeowners Insurance for Luxury Homes."
  2. Insurance Information Institute. "Insuring a vacation home."
  3. Insurance Information Institute. "12 Ways to Lower Your Homeowners Insurance Costs."
  4. The Cincinnati Insurance Companies. "A.M. Best."
  5. A.M. Best. "AM Best Revises Issuer Credit Rating Outlook to Positive for American International Group, Inc. and Its P/C Subsidiaries."
  6. J.D. Power. "Home Insurance Customer Service and Reputation—Not Price—Drive Lifetime Customer Value, J.D. Power Finds."
  7. BusinessWire. "AM Best Affirms Credit Ratings of Privilege Underwriters Reciprocal Exchange; Downgrades Credit Ratings of PURE Insurance Company."
  8. A.M. Best. "National General Insurance Company."
  9. A.M. Best. "AM Best Affirms Credit Ratings of Chubb Limited and Its Subsidiaries."
  10. J.D. Power. "Bundle Fumble? Rising Auto Insurance Premiums are Killing Home Bundles, J.D. Power Finds."
Jacqueline DeMarco
Jacqueline DeMarco

During college, Jacqueline DeMarco interned at a retirement plan advisory firm and was tasked with creating a presentation on the importance of financial wellness. During her research into how money can affect our health, relationships and career, Jacqueline realized just how important financial education is. Jacqueline is a contributor for Insurify and has worked with more than a dozen financial brands, including LendingTree, Capital One, Credit Karma, Fundera, Chime, Bankrate, Student Loan Hero, ValuePenguin, SoFi, and Northwestern Mutual, providing thoughtful content to give readers insight into complex topics that they likely didn’t learn in school.

Chris Schafer
Edited byChris SchaferSenior Editor
Chris Schafer
Chris SchaferSenior Editor
  • 15+ years in content creation

  • 7+ years in business and financial services content

Chris is a seasoned writer/editor with past experience across myriad industries, including insurance, SAS, finance, Medicare, logistics, marketing/advertising, and many more.

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