Privacy Policy

Insurify Privacy Policy

Overview

Here at Insurify, Inc. (“Insurify,” “we,” “us,” or “our”), we are committed to protecting your privacy. In addition, depending upon where you live, you may have certain data privacy rights protected by law in your local jurisdiction. This Privacy Policy explains all the ways in which we collect personal information when you visit our website and use our services, including our online comparative insurance rating platform (collectively, the “Services”), and your rights as a consumer. By visiting our website or using our Services, you (“user,” “your,” or “you”) agree to the terms of collection and use of information contained in this Privacy Policy as well as the Terms of Service.

What Information Do We Collect?

Website Visitors

When you visit our website or register for more information, we may request that you provide Personal Information about yourself, and we also collect Navigational Information.

Personal information

Personal Information refers to any information that you provide to us and that identifies you personally, including contact information, such as your name, email address, company name, address, phone number, and other information about yourself or your business. It can also include information about any transactions, both free and paid, that you enter into on the Website, and information about you that is available on the internet, such as from Facebook, LinkedIn, TikTok, Twitter, and Google, or information that we acquire from service providers. Personal Information includes Navigational Information where such information can directly or indirectly identify you.

Information We Collect from Third Parties

From time to time, we may receive Personal Information about you from third-party sources, including partners with which we offer co-branded services or engage in joint marketing activities, and other sources, such as social media websites and search engines.

Navigational Information

We may collect web-tracking technologies such as cookies, web beacons, pixel tags, and clear GIFs in order to operate the website efficiently and to collect data related to your usage of and interaction with the Service. Such collected data (“Navigational  Information”) may include the address of the services you visited before and after you visited the Service, your geographic location, the search terms you used, the date and time of your visit, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Service you visit and links you clicked on, and whether you opened email communications we send to you. If you use a mobile device to access our Service, we may also collect information about the geographical location from which you accessed the Service.

In order to collect web-tracking Information and to make your use of the Service more efficient, we may store cookies on your computer. These cookies will be stored (1) until you close the browser, (2) until you log off the Service, or (3) until they expire.  For more information about cookies generally, please visit www.allaboutcookies.org.

We may also use web-tracking technologies that are placed in webpages on the Service or in email communications to collect information about actions that you take when you interact with the Service or our email communications. Navigational Information may include data, such as IP address data, that is unique to you. Many of the products we offer, such as insurance products, are specific to your location. You may be able to modify your browser settings to alter which web-tracking technologies are permitted when you use the Service, but this may affect the performance of the Service. Likewise, most mobile devices allow you to disable the ability for geo-location to be collected from your mobile device, but this may also affect the performance of the Service.

Log Files

When you view content provided by us, we automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times, and referring website addresses. We use this information to provide general statistics regarding use of the Websites. For these purposes, we do link this automatically collected data to other Personal Information, such as name, email address, address, and phone number.

How We Use Information We Collect

Personal Information

We will use and store Personal Information for the purpose of delivering the Service and to analyze and enhance the operation of the Service.

We may use the Personal Information you provide or that we collect about you, as well as non-personally identifiable information, to fulfill your requests for our products, programs, and services; to respond to your inquiries about our offerings; and to offer you other products, programs, or services that we believe may be of interest to you.  We sometimes use this information to communicate with you.

Navigational Information

We use web-tracking Information to administer the website and to understand how well our website is working, to store your user preferences, to develop statistical information on usage of the website, and to analyze the productivity of users of the website. This allows us to determine which features visitors like best to help us improve our website, personalize your user experience, and measure overall effectiveness.

You may disable the collection and use of your location data through browser-, operating system-, or device-level settings. Consent concerning location data may be withdrawn at any time by emailing [email protected].

Targeted Advertising

Insurify may serve you targeted advertising.  This may include using information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. We may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you.

Information We Disclose to Third Parties

Personal Information

We will not disclose your Personal Information to any third parties except as follows:

• to third-party contractors engaged to provide services on our behalf (“Contractors”), such as analyzing data and usage of the Service, operating the Service, providing support and maintenance services for the Service, performing marketing support, or providing customer service;

• to insurance carriers and other providers whose products you express interest in.

Web-Tracking Information

We disclose web-tracking information to Contractors in order to analyze the performance of the Services and the behavior of users and to operate and improve the Services. This web tracking information may be shared with Contractors in aggregated form or in conjunction with your Personal Information in order to improve the Services for you.

Additional Disclosures

We reserve the right to disclose any information we collect in connection with the Services, including Personal Information, to any successor to our business as a result of any merger, acquisition, asset sale, or similar transaction.

We will also share your information with law enforcement agencies, public authorities, or other organizations if legally required to do so or if we have a good-faith belief that such use is reasonably necessary and in our legitimate interests to:

• comply with a legal obligation, process, or request;

• enforce our Terms of Service and other agreements, including investigation of any potential violation thereof;

• detect, prevent, or otherwise address security, fraud, or technical issues;

• protect the rights, property, or safety of us, our users, a third party, or the public as required by law (i.e., exchanging information with other companies and organizations for the purposes of fraud protection);

• pursuant to a lawful request from law enforcement or a legal authority; or

• in an acquisition or merger.

Data Retention Period

We keep your Personal Information for at least five years or as long as necessary in agreement with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your Personal Information, we will do so in a way that is secure and appropriate to the nature of the information subject to disposal.

Cookies

What Are Cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.

Cookies set by Insurify are called “first-party cookies.” Cookies set by parties other than us are called “third-party cookies.”  Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website.  For example, Insurify keeps track of the Website and pages you visit within Insurify, in order to determine what portion of the Insurify Website is the most popular or most used. This data is used to deliver customized content and promotions within the Insurify Website to customers whose behavior indicates that they are interested in a particular subject area. Third parties serve cookies through our Website for advertising, analytics, and other purposes.  This is described in more detail below.

Types of Cookies We Use and How We Use Them

The specific types of cookies served through our Website and the purposes they perform include:

• Essential website cookies: These cookies are strictly necessary to provide you with services available through our Website. Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them. You can block or delete them by changing your browser settings, however, as described below.

• Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

• Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

• Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

• Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Website through third-party social networking and other websites. These cookies may also be used for advertising purposes.

How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below.  You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information.  Most advertising networks also offer you a way to opt out of targeted advertising.  If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com. You may opt out by clicking here: http://preferences.truste.com/.

Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.

Other Tracking Technologies, Like Web Beacons

Cookies are not the only way to recognize or track visitors to a website.  We employ a software technology called clear GIFs (aka Web Beacons/Web Bugs) that helps us better manage the Website and Subscription Service by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear GIFs or pixels in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear GIFs in emails to our customers’ Personal Information.

Consumer Data Privacy Rights

Depending on your state of residency (CA, CO, CT, DE, IA, MT, NE, NH, NJ, OR, TN, TX, UT, or VA), you may have the ability to exercise certain rights in regards to your Personal Information. You may exercise the rights described in this section that correspond with your applicable state law.  These laws give applicable state residents certain rights such as access to, the ability to delete their "Personal Information," and to opt out of the sale of their “Personal Information.”  These state privacy laws also require businesses to disclose in their privacy policies information about how they collect, use, and share Personal Information.  This section of the privacy policy contains the disclosures Insurify is required to make and summarizes those state-provided rights.

Categories of Information Collected, Disclosed, or Sold in the Past 12 Months

The table below discloses the categories of Personal Information that Insurify has collected in the past 12 months from the effective date of this Privacy Policy. Insurify may sell or disclose the categories of Personal Information in the chart below to Service Providers, which would be either Contractors (as defined above) or our carrier partners.  For each category of Personal Information, the table identifies:

• whether Insurify has sold to a third party, or disclosed for a business purpose, the category of Personal Information; and

• the categories of third parties to whom the information was disclosed or sold.

The table does not include Personal Information provided to us by partners or other customers in a business-to-business context.

Category of Personal Information Collected	Sold or Disclosed?	Category of Third Parties to Whom the Personal Information was Sold or Disclosed
Identifiers, including your name, name, IP address, email address, phone, address	Disclosed	We have disclosed for a business purpose this category of Personal Information to Service Providers
Customer records information, including signature, bank account number, address,	Disclosed	We have disclosed for a business purpose this category of Personal Information to Service Providers
Characteristics of Protected Classifications	Not Sold or Disclosed
Commercial Information, including records of services that you have purchased in the past	Disclosed	We have disclosed for a business purpose this category of Personal Information to Service Providers
Internet or Other Network Activity Information, including information about how you interact with our website	Disclosed	We have disclosed for a business purpose this category of Personal Information to Service Providers
Geolocation Data	Not sold or Disclosed
Professional or Employment-Related Information, including your job title and organizational affiliation	Disclosed	We have disclosed for a business purpose this category of Personal Information to Service Providers

Your Consumer Rights

• Request that we delete your Personal Information (a “Request to Delete”).

• Opt out of the sale or processing of targeted advertising of your Personal Information (a “Request to Opt Out”).

• Request information about our collection, use, and sharing of their information (a “Request to Know”), including:

1. the categories and specific pieces of Personal Information we have collected about them;

2. the categories of sources from which we have collected their Personal Information;

3. the business or commercial purpose for collecting or selling their Personal Information;

4. the categories of their Personal Information that we have sold; and

5. the categories of third parties with whom we have shared, disclosed for a business purpose, or sold their Personal Information, and which categories of Personal Information we have sold to which categories of third parties.

• Request to correct Personal Information (a “Request to Correct”).

California Consumer Rights: Know & Access, Correct, Delete, Data Portability, Limit Use of Sensitive Personal Information, and Opt out of selling, sharing, and targeting advertising

Colorado Consumer Rights: Know & Access, Correct, Delete, Data Portability, Opt out of selling, targeted advertising, and certain types of profiling.

Connecticut Consumer Rights: Know & Access, Correct, Delete, Data Portability, Opt out of selling, targeted advertising, and certain types of profiling.

Delaware Consumer Rights: Know & Access, Correct, Delete, Data Portability, Limit Use of Sensitive Personal Information, Opt out of selling, sharing, and targeting advertising, List of third parties personal data was disclosed to.

Iowa Consumer Rights: Know & Access, Delete, Data Portability, Opt out of selling, targeted advertising.

Montana Consumer Rights: Know & Access, Correct, Delete, Data Portability, Opt out of selling, targeted advertising, and certain types of profiling.

Nebraska Consumer Rights: Know & Access, Correct, Delete, Data Portability, Opt out of selling, targeted advertising, and certain types of profiling.

New Hampshire Consumer Rights: Know & Access, Correct, Delete, Data Portability, Opt out of selling, targeted advertising, and certain types of profiling.

New Jersey Consumer Rights: Know & Access, Correct, Delete, Data Portability, Opt out of selling, targeted advertising, and certain types of profiling.

Oregon Consumer Rights: Know & Access a Specific List of Third Parties that received personal data, Correct, Delete, Data Portability, Opt out of selling, targeted advertising, and certain types of profiling.

Texas Consumer Rights: Know & Access, Correct, Delete, Data Portability, Opt out of selling, targeted advertising and certain types of profiling.

Utah Consumer Rights: Know & Access, Delete, Data Portability, Opt out of selling, targeted advertising.

Virginia Consumer Rights: Know & Access, Correct, Delete, Data Portability, Opt out of selling, targeted advertising and certain types of profiling.

We will not discriminate against users for exercising these rights.  In addition, some Personal Information is essential for us to provide the Services. For example, we cannot provide you with an insurance quote without first collecting some Personal Information about you. In such instances, your refusal to provide the necessary Personal Information will result in the inability to use our Service.

Submitting Requests to Know, Opt Out, Correct, or Delete Your Data

You may submit a Request to Know, Opt Out, Correct, Delete Your data or revoke your consent by filling out the form found at: Do Not Sell My Data, by email at: [email protected] or by toll-free number at: (855) 206-0522.

We may require you to confirm your identity before we share any Personal Information or honor an Opt-Out or Deletion request. If Insurify is unable to verify your identity, Insurify will respond by explaining why it cannot verify your identity.

We will confirm receipt of your Request to Know & Access, Delete, or Correct within 10 business days and will respond to your request within 45 days. If a response requires additional time, we will notify you of the basis for the delay and may extend our response period up to an additional 45 days. We have no obligation to provide Personal Information to you more than twice in a 12-month period.  If a request or series of requests is manifestly unfounded or excessive, we may charge a reasonable fee for processing the request(s) or may refuse to process the request(s).

If Insurify is able to verify your identity, we will respond to your request by (a) honoring your request; or (b) where applicable, explaining why we may deny honoring your request regarding your Personal Information.  Insurify may choose to delete Personal Information by de-identifying, aggregating, or completely erasing the information.

If for some reason your Personal Information request is denied, you have the right to appeal our decision. We respond to all appeal requests as soon as possible, but no later than legally required.

Authorized Agents

Consumers may submit Requests to Know, Opt Out, Correct, or Delete through an authorized agent.  Unless the agent provides Insurify with a power of attorney executed by the Consumer, Insurify may require the Consumer to verify their identity with Insurify and/or to provide Insurify with written confirmation of the agent’s authority to make the request.

California Online Privacy Protection Act Notice

On September 27, 2013, California enacted A.B. 370, amending the California Online Privacy Protection Act to require website operators like Insurify to disclose how they respond to “Do Not Track Signals” and whether third parties collect personally identifiable information about users when they visit Insurify.

• Insurify does not respond to “do not track” signals.

• Insurify does not authorize the collection of personally identifiable information from Insurify users for third-party use through advertising technologies without separate member consent.

Security

We have put in place appropriate physical, electronic, and managerial procedures and security precautions to protect the security and integrity of your Personal Information in accordance with this policy and applicable law. However, no Internet transmission is completely secure, and we cannot guarantee that security breaches will not occur. Without limitation of the foregoing, we are not responsible for the actions of hackers and other unauthorized third parties that breach our reasonable security procedures.

Amendments

Insurify may modify or amend this policy from time to time. If we make any material changes, as determined by Insurify, in the way in which Personal Information or web-tracking Information is collected, used, or transferred, we will notify you of these changes by modification of this Privacy Policy, which will be available for review by you at the website. Notwithstanding any modifications we may make, any Personal Information and web-tracking Information collected by Insurify from you will be treated in accordance with the Privacy Policy in effect at the time information was collected, unless we obtain your consent otherwise.

Accessibility

Any person with a disability that prevents or restricts them from accessing this Privacy Policy through the Apps or Insurify’s website may request a copy of the Privacy Policy in an alternative format by contacting Insurify at: [email protected] or (855) 206-0522.

Children

Insurify does not knowingly collect or maintain personally identifiable information from persons under 17 years of age, and no part of the website is directed at persons under 17. If you are under 17 years of age, please do not use the website.

The Children’s Online Privacy Protection Act imposes certain requirements on website operators that have actual knowledge that they collect personally identifiable information from children under 13 years of age. If Insurify learns that personally identifiable information of persons less than 13 years of age has been collected without verifiable parental consent, then Insurify will take the appropriate steps to delete this information. To make such a request, or if you have any questions or concerns about the Privacy Policy for the website or its implementation, please contact us at: [email protected].

Visitors From Outside the United States

Insurify and its servers are located in the United States and are subject to the applicable state and federal laws of the United States. Those who choose to access the Service do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules, and regulations. We may limit the Service’s availability, in whole or in part, to any person, geographic area, or jurisdiction we choose, at any time and in our sole discretion. We do not represent or warrant that the Service, or any part thereof, is appropriate or available for use in any other jurisdiction. If you choose to access or use the Service, you consent to the use and disclosure of information in accordance with this privacy policy and subject to such laws.