Cybertruck sales heated up fast, but have cooled in 2025
It’s been almost two years since Tesla began shipping the first Cybertruck models to its waitlist of eager owners. The hype has died down somewhat since then, but the vehicle’s reputation has only grown.
After its launch in November 2023, Cybertruck sales took off, climbing to the third-bestselling EV in the third quarter of 2024 — and the bestselling all-electric truck, according to KBB.[4] But by the third quarter of 2025, the Cybertruck dropped to 14th place in EV sales and tied with the GMC Hummer EV for the second-bestselling electric truck.
So far in 2025, the Ford F-150 Lightning has maintained its top spot as the bestselling all-electric truck. It’s also held steady at ninth place for overall EV sales share for three consecutive quarters, while the Cybertruck dropped from 10th to 12th, and then to 14th place. The Cybertruck debuted at 14th place, with a 1% sales share in its first full sales quarter in 2024.[5]
The Ford F-150 Lightning has been the Cybertruck’s main sales competition for a while. But, in the third quarter, the GMC Hummer EV Pickup — a $99,095 truck — has caught up to the Cybertruck to tie at a 1.2% sales share, according to KBB. If the Cybertruck’s sales trend continues, the Hummer may surpass it in the last quarter of this year.
The Cybertruck is the most expensive EV truck to insure — Ford F-150 Lightning is the cheapest
Drivers interested in an EV truck are starting to have more options, many of which are more affordable than even 2025 vehicle models. Chevrolet and GMC offer lower-cost versions of the Silverado EV and Sierra EV, respectively, for model year 2026, making them more cost-accessible despite the end of the EV tax credit.
The GMC Hummer EV Pickup is the only EV truck with a higher starting MSRP than the Cybertruck. But the Hummer’s average annual insurance premium is still more than $500 cheaper than the average for the Cybertruck, Insurify data shows. Insuring a Ford F-150 Lightning — which costs about $25,000 less than a Cybertruck — is more than $1,800 per year cheaper.
| | Average Annual Cost of Full Coverage |
|---|
| National average | $50,080 | $2,310 |
|---|
| EV average | $58,124 | $4,043 |
|---|
| Tesla Cybertruck | $82,235 | $4,649 |
|---|
| Ford F-150 Lightning | $56,975 | $2,778 |
|---|
| Chevrolet Silverado EV | $54,895 | $3,397 |
|---|
| GMC Hummer EV Pickup | $99,095 | $4,132 |
|---|
| GMC Sierra EV | $64,495 | $3,409 |
|---|
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While drivers excited about a Cybertruck may not necessarily be shopping for just any EV truck, it can benefit drivers to try it out before making the commitment.
Baruch Labunski, CEO at Rank Secure, rented a Cybertruck for a few days before deciding to purchase it. It felt “solid and futuristic,” he said, and the acceleration, handling, and visibility impressed him. But a few things made him think twice.
“I wouldn’t describe the Cybertruck’s dimensions as ‘manageable.’ I also wouldn’t describe the firm ride as comfortable,” he told Insurify. “The stainless-steel exterior might look indestructible; however, I found the exterior to be very smudgy … I also thought of the insurance and repair costs; with weird shapes, it isn’t like any auto body shop would take it.”
Tesla’s own attempts to reduce insurance costs and make it easier for drivers to secure coverage have been mixed. The company launched Tesla Insurance in 2019 and now offers coverage in 12 states. Its main insurance product, Tesla Real-Time Insurance, tracks driving behavior and calculates the next month’s premium based on the previous month’s driving.
Though some drivers report Tesla Insurance saving them money on premiums, not everyone has had a positive experience. One Reddit commenter in California described a frustrating claims experience, alleging Tesla Insurance didn’t follow up with him or evaluate quotes from his mechanic.[6] Another YouTuber described a sleek app interface and savings over time but “non-existent” claims support.[7]
It may also be costing Tesla Insurance to keep rates low. In 2024, Tesla Insurance paid out $1.03 for every $1.00 it collected in premiums, meaning it spent more money on claims than it earned on premiums.[8]
And, in October, the California Department of Insurance posted an enforcement notice that its claims services bureau had received 2,642 complaints from policyholders since 2022 and found the insurer violated state regulations 2,913 times.[9] The majority of violations were for failing to respond to claimants within 15 days. Others include failure to provide written updates every 30 days, failure to conduct fair investigations, and failure to adopt reasonable standards for prompt investigation.