When you read the words “American Family Insurance,” you can probably hear the jingle in your head. The Wisconsin-based company has been around for over 90 years. It’s one of the most established insurance companies in the U.S. and offers a range of insurance coverages—including renters insurance.

Whether your landlord requires you to have renters insurance, or you’re just looking at options to see if it makes sense for you, you ought to consider buying your renters insurance policy from American Family. Its product stands out for its customizable plans, rock-solid customer service, and convenient mobile app. The rates are good, too.

American Family Insurance—often abbreviated as AmFam—ranked in the top tier in a J.D. Power assessment of renters insurance customer satisfaction. That’s no small feat in a crowded marketplace and an industry that haunts customers with a frustrating claims process. But before you get too excited, make sure you live in one of the 19 states where AmFam offers renters insurance.

Renters insurance is supposed to give you peace of mind. But to truly be comfortable with your policy, you’ll want to search the industry far and wide to be sure you have the best price. Luckily, Insurify can help you do this for free, in just a few minutes, with a quote-comparison tool designed to help you save money. Try it now!

American Family Renters Insurance: The Basics

American Family is a strong option for renters because it offers wraparound customer service resources, accessible quotes, and American Family Insurance agents. It’s tech-friendly, too: the MyAmFam App is a place where customers can connect with agents, find quotes, pay bills, and view documents in one place.

But when it comes time to file an insurance claim, that’s where American Family Insurance wants to be the best. In the event that you do file a claim, the company provides 24/7 phone support, an option to submit your claim online, and a claims specialist to handle your case alongside your local American Family Insurance agent, who you ideally would already know. 

This attention to customer service, especially as it pertains to the claims process, is where AmFam tries to stand out from other insurers. If you’re a car insurance customer of AmFam, you may also qualify for a bundling discount.

What does American Family renters insurance cover?

With American Family, you can expect the typical insurance coverage options according to the industry standard. It starts with a core set of basic coverage options and with add-ons that help enhance your renters insurance coverage for your specific needs. 

Personal Liability Coverage: A key component of every renters insurance policy covers medical bills that result from bodily injury sustained either by you or a visitor on your rental property. Think of a bad burn from a baking accident or a broken wrist from a slip in the shower. 

Personal Property Coverage: As a renter, you don’t own the walls or the floors of the apartment you live in—but you own all the stuff that you brought into the place. That’s what personal property coverage is designed to protect. Events like theft, property damage from vandalism, and natural disasters are the types of covered losses under personal property coverage

A lot of people don’t know that personal property coverage on a renters insurance policy travels with you. That means your stuff is covered whether or not it gets damaged or stolen inside your apartment. If you lose things often, this is another reason to consider renters insurance.

American Family Insurance reimburses the full replacement cost of your belongings, which is often an extra expense or unavailable from other insurance companies, which will only reimburse you for the current value of the belongings you lost or damaged.

Loss of Use Coverage: Every standard renters insurance policy, including policies from AmFam, offers what’s called loss of use coverage, which reimburses your additional living expenses if you ever need to vacate your home and temporarily live somewhere else. 

Fire and natural disasters are common examples of a covered event that would qualify under your policy, but make sure you talk to your agent and find out exactly what’s covered and what isn’t.

Identity Theft Protection: Credit card fraud and other forms of identity theft are also covered on renters insurance policies. It might seem a bit random, but it adds a nice degree of peace of mind. Having your identity stolen can be a time-consuming and expensive debacle, so it can be great to know that should you be so unlucky, you’ll have support.

In addition to this standard slate of policies, American Family Insurance offers six add-ons, optional coverage that you might buy to meet particular needs. These include coverage for valuable items, like jewelry and watches, and electronics that might break down for electrical or mechanical reasons. 

Two add-ons can beef up your liability coverage. One provides you pet insurance, which reimburses veterinary bills and ensures liability for covered events. Another protects you from personal injury, which sounds like medical expenses but actually pertains to things like libel and slander, wrongful arrest or eviction, and other legal mix-ups. 

American Family renters insurance also offers add-on travel protection, which can help with medical insurance abroad and trip cancellation, as well as extra business coverage if you own your own business and work out of your home.

Special Deals and Discounts

Renters insurance discounts from American Family Insurance are abundant. To chip away at the cost of renters insurance, it can help to buy from a company that offers auto insurance as well so that you can take advantage of bundling policies together to save money. This is a key perk with AmFam.

AmFam advertises that by bundling, “on average, you could save 29 percent on your auto coverage and 15 percent on your renters coverage.” But that’s no guarantee. Coverage and pricing range significantly according to location and other factors. 

American Family Insurance rewards customers with discounts when they install a smart home security system and when they pay the bill in full instead of monthly, set up autopay, or go paperless.

As a legacy company with generations of customers, American Family also gives back when you stick with them over the long term. They have discounts for young adults whose parents are also American Family members, and they will lower your rate after you’ve spent a year on a renters insurance policy.

Where does American Family offer renters insurance?

Only residents of 19 states can access American Family renters insurance. Those states are:

  • Arizona
  • Colorado
  • Georgia
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Minnesota
  • Missouri
  • Nebraska
  • Nevada
  • North Dakota
  • Ohio
  • Oregon
  • South Dakota
  • Utah
  • Washington
  • Wisconsin

American Family Renters Insurance Ratings

American Family Insurance is a bona fide mid-tier insurance company with solid ratings from A.M. Best and the Better Business Bureau. You can count on this insurer to stick around—as it has for nearly a century—for the duration of your policy, in good enough standing to pay out your claims.

J.D. Power n/a
A.M. Best A
BBB (Better Business Bureau) A

American Family Renters Insurance Customer Reviews

J.D. Power’s 2020 Overall Customer Satisfaction ratings named American Family’s renters insurance coverage a top-five company to work with. There are always horror stories online about the claims process, written by aggrieved customers, but for such a large company with a long history, the volume of complaints is low.

For better or worse, AmFam works through local agents to offer its insurance. So when you’re negotiating your policy and filing your claims, you’ll call your agent, not a corporate hotline.

Average Cost of American Family Renters Insurance

Renters insurance premiums average about $15 per month across the industry, so if you’re paying more, you might want to shop around. American Family’s rates are around this average, but multi-policy discounts that combine your car insurance premium with homeowners insurance and other products can help you beat that rate.

Positives and Negatives of American Family Renters Insurance 

AmFam brings a lot to the table. Here’s a breakdown of what you might want to consider:



Great customer service: You get to work with a local agent and benefit from wraparound service, with multiple points of contact to manage your claim and a well-reviewed customer team. Just 19 states: New Englanders, Californians, and New Yorkers, in particular, miss out on the chance to get insurance from AmFam, and frequent movers might hesitate to commit.
Bundles & discounts: With a smart home discount, a markdown just for paperless billing, and bundles for homeowners insurance and other policies, you’re in a good position to save if you go all-in on AmFam. Prices could be better: Even though discounts are available, if you don’t have a car, you can likely pay lower insurance premiums elsewhere.
Solid coverage: Renters insurance is for peace of mind in case something unexpected happens. You don’t want the surprises to be gaps in your insurance policy, and with AmFam, you can count on comprehensive coverage with add-ons to tailor to your needs. Agents have a large role: If you’re not interested in working one-on-one with a local agent, AmFam isn’t for you.

Is American Family renters insurance right for me?

American Family renters insurance is a solid option for a range of customers. If you have a car or another home to bundle your policy, you’re an especially good candidate. But for anyone looking for a decent policy and good prices with an agent they can call for questions and help, AmFam is worth a good look.

How to Get a Quote for American Family Renters Insurance

You can start a quote online with American Family, but they also encourage you to call 1 (800) MYAMFAM to find an agent or get a quote going.

American Family Renters Insurance Contact Information

Phone1 (800) MYAMFAM
Mailing Address6000 American Parkway
Madison, WI 53783
Online Chatchat-ui.amfam.com/

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Frequently Asked Questions

Should I buy American Family renters insurance?

American Family Renters insurance is well-priced, has great customer service, and will meet almost anyone’s policy needs.

What special deals and discounts does American Family renters insurance offer?

AmFam has discounts for paperless billing and home security equipment, along with bundles when you combine other insurance products. 

What’s the best way for me to quickly and easily compare insurance quotes?

Insurify’s quote-comparison engine is the best way to source quotes from across the renters insurance industry, for free. In just a few minutes, you’ll be able to see prices from around the market and make sure you’re getting the best possible price.

How to Find the Best and Cheapest Renters Insurance Quotes

It may sound surprising, but renters insurance is a dynamic, evolving industry with lots of competition, so before you buy, it’s important to shop around. But who wants to contact a dozen companies and source quotes from all of them?

This is why Insurify is such an essential service. In just a few minutes, without paying a dime, you can view quotes from the top companies and start your insurance shopping journey on the right foot.

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Updated July 30, 2021

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