Meijer/Blue Cross Collaboration Latest Example of Retail-Healthcare Partnerships

Michigan consumers accustomed to going to Meijer for groceries and home goods can now add Medicare plans to their shopping list. This is thanks to the retailer’s newly announced partnership with Blue Cross and Blue Shield of Michigan.

The partnership provides eligible consumers access to the Medicare Plus Blue PPO + Meijer plan. The coverage offers a $0 monthly premium, a $0 annual deductible, $0 primary care visits, and no copay for several generic prescription drugs. The plan also includes a $660 annual allowance that policyholders can spend across 120 Meijer stores in Michigan to purchase healthy foods as well as health services.

Expanding on current offerings

Meijer already offers several health and wellness solutions, but the partnership with Blue Cross and Blue Shield of Michigan allows the retail giant to expand its offerings to include Medicare, vision, and dental coverages. This change comes right as Medicare Open Enrollment begins (Oct. 15 to Dec. 7).

The next step in a continuing trend

While the partnership represents the first foray for Meijer into the health insurance market, the Michigan-based grocer is hardly the first retailer to pursue such opportunities. Walgreens and United Healthcare have partnered in certain regions, while Walmart has partnered with Anthem to support senior consumers.

What’s next?

Partnerships between retailers and healthcare companies show no signs of letting up. As retailers continue to seek ways to make their stores a destination, consumers should expect additional opportunities to truly realize one-stop shopping when they head to the store.