The auto industry is rife with competition on an international scale.
While American-born stalwarts of the car world—Ford, Chevrolet, and Chrysler among them—constantly innovate, foreign brands like Toyota, Honda, Volkswagen, and BMW similarly vie for global relevance in markets across all continents. That’s not also counting rogue companies like Tesla trying to upend the industry with unprecedented technological innovations and price points.
But in terms of car ownership in the United States, how far does domestic brand loyalty go? In this context, “domestic” refers to car brands and makes that are headquartered in the United States, whereas foreign brands and makes have origins outside of the United States. It does not necessarily imply the site or country of car models’ actual manufacture.
The relative popularity of domestic or foreign cars in each state has no apparent bearing on regional identity, nor does it imply a value judgment on Insurify’s behalf. But it does offer valuable insight into which makes and models certain parts of the country might remain loyal.
Interested in investigating how domestic versus foreign car ownership breaks down on a state level, the data team at Insurify decided to analyze its vast database of insurance applications and rank the top states for both domestic and foreign automobile ownership. Here’s what they found:
The team of data specialists at Insurify, a platform for customers to compare auto insurance quotes, compiled data from its database of over 1.5 million car insurance applications, which ask questions about driving history, vehicle type, and other personal data. The data team at Insurify ranked the top 10 states with the highest percentage of applicants who reported driving a domestic make of motor vehicle, and did the same for foreign makes. From this data, they were able to determine the most popular car brand for each state listed, as well as the likelihood of domestic or foreign vehicle ownership as an index against national averages (calculated by determining the average breakdown of domestic versus foreign vehicle ownership across all fifty states, plus the District of Columbia). The national breakdown as determined by the data is 55.55 percent for domestic makes and 44.45 percent for foreign makes.
U.S. States with the Highest Percentage of Domestic Cars
1. Michigan - Percentage of domestic cars: 80.27 percent
2. North Dakota - Percentage of domestic cars: 72.81 percent
3. Iowa - Percentage of domestic cars: 72.06 percent
4. South Dakota - Percentage of domestic cars: 70.70 percent
5. Wyoming - Percentage of domestic cars: 70.69 percent
6. Indiana - Percentage of domestic cars: 70.64 percent
7. Montana - Percentage of domestic cars: 69.62 percent
8. Nebraska - Percentage of domestic cars: 69.54 percent
9. Missouri - Percentage of domestic cars: 69.27 percent
10. West Virginia - Percentage of domestic cars: 68.77 percent
U.S. States with the Highest Percentage of Foreign Cars
1. Massachusetts - Percentage of foreign cars: 70.10 percent
2. Hawaii - Percentage of foreign cars: 66.67 percent
3. Connecticut - Percentage of foreign cars: 64.94 percent
4. California - Percentage of foreign cars: 64.22 percent
5. New Jersey - Percentage of foreign cars: 63.14 percent
6. Rhode Island - Percentage of foreign cars: 62.64 percent
7. New York - Percentage of foreign cars: 61.27 percent
8. Maryland - Percentage of foreign cars: 58.40 percent
9. New Hampshire - Percentage of foreign cars: 55.76 percent
10. Florida - Percentage of foreign cars: 55.53 percent