Rates too high? Try Insurify!
We believe everyone deserves to get good, cheap insurance. We simplify the process of buying car, home, and pet insurance.
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Serious savings
Comparing with Insurify could save you up to $1100* annually on your car insurance. You can also compare homeowners insurance rates with us.
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One-stop shop
We don’t need to send you off-site to buy a policy. We’re a virtual licensed agent in 50 states. Get your quotes from us, and buy through us.
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No fees, no spam
We’ll never charge you to show you quotes, or sell your personal information. Comparing quotes with us won’t fill your inbox with spam.
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Unlock discounts
We work with top insurers to unlock exclusive rates and special discounts for you. So far, we‘ve helped over 20 million customers save.
What our customers are saying
Why we built Insurify
Our story began when MIT graduate Snejina Zacharia found herself facing skyrocketing car insurance premiums after a minor car accident. She tried to switch insurance companies. But after hours of phone calls with several insurers, all she was left with was an inbox overflowing with spam and no real results.
Snejina knew there had to be a better way to get the car insurance she and millions of other Americans needed. So she created that better way when she founded Insurify in 2013 with her husband Giorgos Zacharia (Ph.D., MIT) and Tod Kiryazov (MBA, Northeastern) as a $100K MIT Entrepreneurship Competition idea.
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How Insurify’s product has evolved
In 2016, we opened our online comparison engine, allowing drivers in 30 states to compare car insurance quotes from up to 82 leading insurers with one simple car insurance application. Within a year, we had expanded to all 50 states to help more than 15 million drivers across the U.S. compare and save on car insurance.
But we didn’t stop at car insurance. We kept expanding, adding home, life, and renters insurance coverages by January 2020. We then acquired Compare.com in March 2023 to further our reach and added pet insurance in October that year to offer more solutions for more people.
As of 2026, Insurify’s customers across the U.S. can compare and buy car, home, life, renters, commercial, business and pet insurance from up to 500 of our insurance partners.
Where Insurify is going next
And we’re not done yet. Our focus is on continuing to meet you where you need us most. That’s why, in February 2026, we built a first-of-its-kind ChatGPT app that allows anyone to compare car insurance using Insurify within the ChatGPT interface to help shoppers find cheap car insurance more easily. We also launched the Insurify Car program in 2026, a liability auto insurance solution paid for in small, manageable seven-day increments, underwritten by our carrier partners.
The company that started from one woman’s vision keeps growing to better support everyone seeking coverage for the unexpected moments in life.
Insurify’s key dates and milestones
Insurify has grown dramatically since its founders looked at the process for buying car insurance and realized they could create a solution that saves people money, time, and headaches.
Here are some of the key milestones in Insurify’s history:
2013: Snejina and Giorgos Zacharia and Tod Kiryazov found Insurify as a $100K MIT competition idea.
January 2015: Raises $2M in seed round led by Rationalwave Capital Partners.
January 2016: Insurify begins offering online insurance comparison in 30 states.
October 2016: Raises $4.6M in a seed round and expands offerings to all 50 states.
January 2020: Raises $23M in Series A led by MTech Capital and Viola FinTech. The company also expands its price-comparison platform to include home, life, and renters insurance.
December 2020: Launches its own in-house agency to help customers purchase and provide ongoing service.
September 2021: Raises $100M Series B led by Motive Partners.
March 2023: Acquires Compare.com.
October 2023: Begins offering pet insurance quotes to Insurify users.
January 2026: Launches the Insurify Car program, offering liability-only coverage payable in manageable installments underwritten by carrier partners.
February 2026: Launches pioneering comparison GPT allowing users to compare car insurance using Insurify within the ChatGPT interface.
Our mission
Insurify’s mission is to empower everyone to compare, buy and manage insurance in one place. Insurify’s vision is to be the most trusted virtual insurance agent.
How Insurify works
As a virtual agent, we work to ensure your insurance-buying experience is simple and easy, and that you get the best deal available to you.
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Partner with top insurance companies
We work with 120+ top insurers across the country to ensure you get the largest selection of quotes. Our partners include industry leaders like Allstate, Progressive, and State Farm.
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Provide personalized quotes
We use A.I.-powered patented technology and 120+ real-time API integrations to serve up accurate, real-time quotes.
Show you all discounts
We’ll show you your rates, plus we’ll identify all the discounts you qualify for, so you can get the most accurate picture of your possible premium.
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Help you complete purchase
We’ll stay with you through the final steps. With Insurify, you can buy your policy online or schedule a call with an experienced agent to complete your purchase.
Insurify by the numbers
$200B+
in insurance coverage since launch
120+
real-time integrations to shop and compare in one place
Up to $1100*
average annual savings per customer
250M+
quotes offered
38
licensed insurance agents
250+
employees globally
Awards and recognition
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2025 Inc. 5000
Inc. Magazine
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2025 Fast 50 Boston Business Journal
Boston Business Journal
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2025 Inc.’s Best in Business Awards
Inc. Magazine
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Top 25 Tech CEOs of Boston 2024
Key Executives
Investors
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FAQs about Insurify
Interested in learning more about Insurify? The following answers to these common questions can help.
What is Insurify’s vision for the future of insurance comparison?
Insurify is committed to helping everyone get the right coverage at the right price with the right payment plan. We’re not here just to sell you a policy. We’re here to help you manage your insurance needs through every stage of life. No spam phone calls. No hidden broker fees. No starting over every time your situation changes. Just solutions, whenever you need them.
Will Insurify sell my information?
No, Insurify will never sell your phone number or other personal information to third-party telemarketers. We make money through commissions and advertising, not the sale of private user data for marketing purposes.
Is Insurify an insurance company?
No, Insurify isn’t an insurance company. We’re an insurance-comparison platform and licensed insurance agency. We provide users with real-time insurance quotes and information so they can find the policies suited for their needs and budgets. Insurify has also partnered directly with top insurance companies to bring you Insurify Car Program. Insurify Car is a simple, car insurance policy underwritten by our partners that you can pay for in manageable seven-day installments, with the freedom to end your coverage whenever you choose.*
*Insurify Car is an insurance program marketed by Insurify Insurance Agency, Inc. and underwritten by licensed insurance company partners. Product availability, features, and underwriting terms vary by state.
Is Insurify a lead generator?
No, Insurify isn’t a lead-generation site. We’re an online marketplace licensed to produce insurance in all 50 states, plus Washington, D.C. This means we’ll not sell or exploit your personal information for outside marketing.