Non-renewals accelerate across the country
Insurer-initiated non-renewals increased across all U.S. regions between 2018 and 2024, according to the NAIC report. Regional increases ranged from 96% to 216%, the report found.
The Southeast experienced the largest cumulative increase, with its non-renewal rate rising 216% during the seven-year period. The Northeast recorded a 147% increase.
The West, meanwhile, had the highest non-renewal rate in 2024, at 25.1 per 1,000 policies. Insurers in these states initiated 852,019 non-renewals during the year, accounting for 42% of the national total. The West’s non-renewal rate rose from 13.7 per 1,000 policies in 2023 — about an 83% increase in one year.
The Southeast followed, with 22 non-renewals per 1,000 policies, while the Midwest and Northeast had lower rates.
A non-renewal occurs when an insurer decides not to continue a policy after its term expires. It differs from a cancellation for non-payment, which occurs when a policyholder fails to pay the required premium.
That distinction is becoming increasingly important. Non-payment cancellation rates generally leveled off in 2023 and 2024, while insurer-initiated non-renewals continued to accelerate.
In the West, the non-renewal rate was equal to 46% of the rate of cancellations for non-payment in 2024, up from 15% in 2022. The change shows that insurer-initiated non-renewals are growing much faster than cancellations caused by policyholders’ failure to pay.
Homeowners who receive a non-renewal notice must find replacement coverage, often in a market with higher premiums, stricter underwriting requirements, and fewer affordable choices.
One reason for rising non-renewals is technology, according to some industry experts.
“Carriers now run high-resolution aerial and satellite imagery against the entire in-force book, not just new applications,” Firestine said. “And vendors score the images automatically.”
As a result, he said, roof staining, granule loss, patched sections, tarps, moss, overhanging limbs, overgrown vegetation, debris or clutter in the yard, an unfenced pool, or a trampoline can all lead to a non-renewal notice.
“The homeowner never sees an inspector and may have no claims at all,” Firestine said. “And the first they hear about it is a non-renewal notice or a demand to replace a roof the carrier scored as end-of-life from an overhead photo.”